Cision

SEPTEMBER 16, 2015

All content marketers run into problems every now and then. Maybe you’re not getting enough traffic to your blog or you’re not ranking well on Google. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

Content Marketing 120

Content Marketing Tools Marketing Google 120

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. According to the Cision State of the Media Report , 59% of U.S. Here’s why: 1. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. What is user generated content? User content gives your brand a chance to engage and connect with customers online.

Social Media 62

Social Media Strategy Media B2C 62

5W PR

MARCH 29, 2024

By providing valuable insights and commentary on industry trends and issues via media channels, companies can establish their brand as a reliable information source. This builds on the reputation and positions the company as a thought leader, ultimately boosting customer confidence in the products or services.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? On the flipside, you can also repurpose existing marketing content into PR content to increase exposure for your brand.

Strategy 195

Strategy Marketing Measurement eBook 195

Reputation Us

AUGUST 5, 2014

The following blog is a guest post from Digital Content Strategist Lis Thomas. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. I know what you’re thinking.

Social Media 156

Social Media B2C Media Print 156

Cision

AUGUST 5, 2015

Sometimes writing fabulous blog posts on your business blog isn’t enough to drive the traffic you really want. One of my favorite content marketing strategies is guest blogging. When you write a guest blog post, you get it published on another well-established blog that caters to your target market.

Blogging 120

Blogging Pitching Writing Content Marketing 120

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. . Optimize Your Social Media Pages. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

5W PR

MARCH 27, 2023

Driven by influencer culture and social media, beauty companies have adopted UGC to build a brand image and engage with customers. What is User-Generated Content? UGC consists of any content on a brand or its products generated and shared by end-users.

Industry 88

Industry Social Media Community Consumer 88

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights.

Company 150

Company Enterprise Measurement Data 150

The Hoyt Organization

MARCH 25, 2024

Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. Write And Distribute Quality Content Creating and sharing valuable, informative content is essential in building a strong healthcare PR strategy.

Healthcare 61

Healthcare Strategy Publicity Pharmaceuticals 61

Remote PR Jobs

SEPTEMBER 25, 2023

You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks. Include your phone number, email address, website and social media handles. Build Relationships With The Media Emailing or calling a journalist repeatedly will get you nowhere fast.

How To 100

How To Media Pitching Reputation 100

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. The most effective channels for doing so include press releases, social media, and investor relations. Communicating this mission and values is key.

Company 88

Company Corporate Product Launch Internal 88

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Ask questions on social media. Share the right content on the right social media network.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

FEBRUARY 6, 2018

Search Engines, Social Media and Journalism. The Edelman Trust Barometer is an annual survey that examines the “volatility of trust in social institutions” around the world. The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Prohibition

MAY 6, 2020

Get to know the answers to these questions, and you can adopt your content marketing approach accordingly. It is this recovery phase where digital marketers can currently add the most value through engaging, insightful and informative content marketing. What pressures are they under from their clients?

Content Marketing 62

Content Marketing Marketing Real Estate Strategy 62

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

5W PR

AUGUST 21, 2023

Use social media and the brand’s website to showcase the design portfolio and tell stories about each collection’s inspiration. Creating engaging content Content marketing is a powerful tool for jewelry brands to build brand awareness and connect with customers.

Industry 78

Industry How To Fashion Creativity 78

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Our plan is to think outside the box for earned media. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. Public Relations DIY Tips.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. What are some examples of public relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. But SEO-fuelled blogging is a long term game.

SEO 113

SEO Community Blogging LinkedIn 113

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62

Retail Marketing Analytics Social Media 62

Victorious PR

APRIL 21, 2023

As these industries continue to evolve and gain mainstream attention, having a well-executed PR strategy is essential to establish a positive reputation, position a brand as a thought leader, and create awareness among key stakeholders.

Reputation 52

Reputation Advertising Advertising Education 52

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. It was the center of its content marketing, media relations and social media efforts. And that blog just deteriorated.

B2B 106

B2B Leadership Marketing Blogging 106

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though. You can also use press releases to create an omnichannel marketing strategy. Social media accounts.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Influencer marketing. Influencers can come in many forms including bloggers, social media influencers, or vloggers. Social media marketing. Paid social media.

Digital PR 62

Digital PR Strategy How To Marketing 62

5W PR

FEBRUARY 17, 2020

While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. Owned media is any content or messaging platform the brand owns or exclusively controls. Earned media is all about getting people talking about the brand.

Media 103

Media Print Advertising Advertising 103

5W PR

JULY 2, 2018

The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. Social media is often a big part of the PR conversation in 2018.

Brand 114

Brand Branding Reputation LinkedIn 114

5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. Utilise the generated buzz to fuel other marketing channels.

How To 78

How To Ethics Measurement Creativity 78

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media 97

Media Nonprofit Pitching Analytics 97