Sword and the Script

MAY 10, 2016

As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Though a seasoned PR professional, I am also a serious advocate of content marketing. There’s a large body of work on these pages dedicated to content marketing. balance scales.”

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 50% say improved distribution.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

5W PR

MARCH 18, 2023

Funding Third-party funding refers to money sourced from an external source, such as venture capitalists or angel investors. To do this, companies should be utilizing online marketing strategies such as search engine optimization (SEO) , content marketing, social media, and email campaigns.

Company 88

Company Corporate Product Launch Internal 88

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. For reference, the median DR in our analysis was 74. All in all, give the site the “eye test”.

Analysis 91

Analysis SEO Guidelines Google 91

Buzzstream

JANUARY 25, 2021

In short, link building refers to the process of acquiring links from other websites to your own. For instance, a link on another website could improve your SEO, or where you pop up on a search engine. On-site content creation was the number one way small businesses built links. How Well Link Building Works. Link Building Well.

Small Business 127

Small Business SEO Survey Study 127

Landis PR

FEBRUARY 28, 2022

Here are three ways good web content can help your PR: . Your company’s Newsroom and Blog are great pages to let customers and journalists know exactly what is going on at your company. You should also include your company’s press releases, press coverage, additional references and YOUR MEDIA CONTACT information.

Web 59

Web SEO Case Study Writing 59

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 67

B2B Measurement Blogging Community 67

PR 20/20

DECEMBER 14, 2022

“I s it okay to edit a blog post months or years after it’s been published?”. This is a common question we hear as an inbound marketing agency. Editing content is not only okay—it’s preferred. In fact, this blog post you’re reading right now will likely become a content edit in a year or two. SEO-optimized.

SEO 52

SEO Google Engineering eBook 52

Wadds Inc.

JANUARY 11, 2023

It will produce blog posts, short articles, and undergraduate level essays in response to a series of questions or prompts but make sure that you fact check the output. It does not provide information about sources and will make up references. Nonsense and misinformation OpenAI Playground is also good at generating text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. How different?

Mobile 96

Mobile SEO Web Google 96

Critical Mention

SEPTEMBER 24, 2019

Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing. Another powerful marketing tool is content creation. Publish interesting blog posts and share them across social media. vs 2.5%) – via Aberdeen.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Prohibition

AUGUST 4, 2021

Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes. Social Media Marketing (SMM). Social Media Marketing/Management involves: Social listening.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Marketing content should be a key component in our ideation processes — especially during quiet periods. . Data and research. Case studies.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces. For a more comprehensive list you can refer to this page.

How To 308

How To Tools SEO System 308

ISEBOX

OCTOBER 4, 2016

People always talk about finding your “angle” when referring to writing. If you write your press releases this way, they can be multi-purposed to be used as blog posts in your media center! Are you just joining us in our 14 Part Blog Series for The Well Written Press Release? The same is true for your press release.

Writing 70

Writing SEO Engineering Blogging 70

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

PR 20/20

MAY 22, 2018

That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting. Small SEO Tools. Freedom is slavery. Ignorance is strength.”.

Content Marketing 79

Content Marketing Writing Tools eBook 79

ZudePR

JULY 20, 2016

8: Read Blogs I know so many people (the vast majority of the PR industry and wider society) who regard blogs as teenage scribblings. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. As well as blogs. And that would NOT be good for business. #8: 9: Read Books. Underline stuff.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Buzzstream

OCTOBER 30, 2018

One of these brands (let’s refer to it as Competitor 1) was a relatively new website that had acquired a ton of new domains quite quickly. The other brand (let’s refer to it as Competitor 2) was a site that has been around much longer than we have, and at the time had nearly three times the overall amount of dofollow domains linking to it.

Software 56

Software Report Data Strategy 56

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Copy writing, blogging and content generation. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. PR actually sat in the attic and was frequently referred to as the poor relations.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). Internal linking is one of the least appreciated jobs in SEO. Nothing surprising to us.

Internal 118

Internal International Insurance Insurance 118

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

While it may be tempting to cut costs using shady SEO tactics to take advantage of Google’s algorithm, Google eventually catches up and penalizes many sites over time. With the powerful SEO tool SEMRush , you can discover link reclamation opportunities using their Backlink Audit Tool. Building links is a time-intensive process.

Tools 62

Tools SEO Analysis Google 62

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Common ones include: Blogs.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR in High Definition

DECEMBER 13, 2017

We’re sure many of you are already aware and even use the ‘save for later’ functions on Twitter, Facebook and Instagram, letting you bookmark Tweets, posts and photos to refer back to later. . Immediacy is losing its appeal and we don’t always want to be the ‘always-on’ consumer’, continually gobbling up but not processing content.

Print 48

Print Consumer Conference Video 48

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Prospecting and Blog Discovery Tools The first step to blogger outreach is finding blogs to pitch.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

MAY 9, 2018

Groups that reference past promotion get a further boost of +2.3%. Reference to past promotion. Refer to Past Promotion. References to past promotion are precisely what they sound like. SEO Content Marketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.

Data 120

Data SEO Groups Pitching 120

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR Fuel

MAY 27, 2021

Nearly 80% of content marketers incorporate press releases into their content marketing strategies. You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). Try to tease the content within the email.

Guidelines 87

Guidelines SEO Social Media Engineering 87

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. Take a fresh look at your blog. it’s also the #1 thing that will improve traffic and SEO ranking for your website.

Agency 100

Agency Survey Customer Service Engineering 100

Contently - Strategy

NOVEMBER 27, 2018

Here are the seven tasks to focus on before you start creating content. A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. In content chaos , the first mistake marketers make is leaning too heavily on intuition. Enter: Google.

Strategy 108

Strategy How To Content Marketing Analysis 108