Doctor Spin

NOVEMBER 22, 2023

This refers to the ability to concentrate on one particular stimulus or task while ignoring others. This concept, derived from cognitive psychology, refers to a higher-level control system that regulates the allocation of attention, particularly in situations requiring planning or decision-making. 1 Schweizer, K., Focused attention.

eBook 52

eBook Groups Biotechnology Resources 52

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Isn’t this more time-consuming? Personalize your PR pitches. But chances are it pays off.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

SEPTEMBER 19, 2017

By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. Further, an encyclopedic blog will mean that your attorneys rank high in online searches.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR in High Definition

DECEMBER 13, 2017

Though still in beta, it enables users to ‘pocket’ articles they like throughout the day and then print off all the news and features at the end of the day to read at their leisure in their own home. Immediacy is losing its appeal and we don’t always want to be the ‘always-on’ consumer’, continually gobbling up but not processing content.

Print 48

Print Consumer Conference Video 48

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction.

B2B 82

B2B Social Media Company Marketing 82

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

MAY 23, 2018

I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should (and should never) approach them with stories. Refer to editorial calendars.

Pitching 82

Pitching Print Journalism Local 82

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds.

Marketing 66

Marketing Survey Study B2B 66

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. Press kit used to mean kits meant exclusively for print outlets and technically it still does. At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. I develop them for clients.

Media 120

Media Television Video Print 120

Practical Law Construction

OCTOBER 16, 2020

I appreciate that the title of this blog may have put some people off, partly because they’ve had enough of reading about this frankly horrible pandemic , and partly because much ink has already been spilled on the issues arising from the resolution of disputes during it (including by Matt in earlier blogs ).

Conference 52

Conference System Video Meeting 52

Beyond PR

APRIL 6, 2016

The next time you’re sitting on a story, reference these steps to find the sweet spot for your media outreach strategy. Don’t just focus on traditional media; the rise of blogging and social media translates to a higher number of online influencers who attract content-hungry audiences. Determine your scope.

Pitching 40

Pitching Media Radio Print 40

Doctor Spin

JANUARY 27, 2022

We don’t know how our brains grew to consume 20% of all our energy. The term “theory of mind” was first coined by Premack and Woodruff (1978) and referred to people’s thoughts and reasoning about their minds and those of others. Cover photo by Jerry Silfwer ( Prints / Instagram ). And I agree.

Publicity 52

Publicity How To Industry Study 52

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. A good example of inbound marketing is a blog jam-packed with useful information your prospects and other target audiences want to read. For many of us, it’s what attracted us to media relations in the first place.

Media Relations 52

Media Relations Media Pitching Writing 52

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer. Long form blog posts? All communication teams are striving for the attention of the fickle consumer. Writing a blog post? For example: writing a blog post.

How To 60

How To Software System Employee 60

Buzzstream

NOVEMBER 10, 2020

Abbreviations are often referred to without including the full name of the organisation initially. This is time consuming, while doing all of the aforementioned tasks. You can also print your pitch out and mark it with a pen as you read through and spot errors – trust me, there’s often at least one. .

Pitching 164

Pitching Writing Digital PR How To 164

Contently - Strategy

JUNE 11, 2020

. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” And over the last decade, the American Medical Association has repeatedly called for a ban on all consumer ads from companies selling drugs or devices.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” The same holds true for healthcare content.

Healthcare 59

Healthcare Content Marketing Industry Trends 59