Sword and the Script

NOVEMBER 12, 2016

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. AirPR Analyst’s new navigation and search/filter functionality were designed to mirror the workflow of a PR or marketing pro’s daily activities.

Software 207

Software Analysis Comparison Trends 207

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. If you don’t truly understand your customer and the challenges they face, there’s little chance your content or brand message will make a lasting impact. ” But relatively little B2B content talks to buyers like they’re human being.

Marketing 82

Marketing How To B2B Exercises 82

PR 20/20

JANUARY 9, 2023

You can align your marketing activities and messages with each stage of the buyer’s journey. How to create a marketing plan using the buyer’s journey. Thus, aligning your marketing materials and messaging with each stage of the buyer’s journey is critical. Blog posts, social media shares, white papers, ebooks, and videos.

Comparison 87

Comparison Resources eBook Case Study 87

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. This notion isn’t new, but it’s earned a second life with the seismic shift in marketing towards content marketing. Mobile: The Last Mile in Marketing .

Marketing 60

Marketing Pharmaceuticals Content Marketing Comparison 60

Burrelles Fresh Ideas

DECEMBER 5, 2023

Beyond internal comparison, these surveys also enable organizations to benchmark their performance against similar companies. Furthermore, organizations can utilize these surveys to track progress over time, make inter-departmental or inter-location performance comparisons, and measure their standing against industry standards.

Internal 95

Internal International Communications Employee 95

Contently - Strategy

MARCH 22, 2022

For example, let’s say you want to create a blog post about vegan diet snacks. When you read the top-ranking content, ask yourself: Is anything missing from these articles? Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness.

SEO 118

SEO Strategy Brand Branding 118

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

PR 20/20

APRIL 29, 2023

This is traffic that is coming from a search engine results page (SERP) and is a good indication of how optimized your content is. Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content.

Tools 70

Tools Measurement Strategy Analytics 70

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies? Is it strictly content marketing?

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 93

Agency Trends Marketing Survey 93

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Priscilla is the marketing coordinator for Critical Mention.

Analysis 105

Analysis Comparison Reputation Radio 105

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 52

Industry How To Comparison Leadership 52

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity SEO Measurement 136

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. Blog traffic. Campaign or launch success comparisons. I call this the ‘X Factor.’ Here are some examples of how we most often measure PR for our clients: Generate Awareness.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. When Marketing is Not Your Forte. So you’ve got a brand new product that’s about to launch.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. 5) Picks from the vendor blogs and PR trades.

Trends 60

Trends Media Report Technology 60

Sword and the Script

OCTOBER 8, 2019

In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Communications Conversations

OCTOBER 18, 2016

Jamie Plesser, director-interactive marketing strategy & execution, Allianz. Ryan Arnholt, director-content marketing, Optum. Amy Lewis, president, Renown Marketing. Branden Happel, senior manager-PR/marketing communications, The Toro Company. But, that’s probably where the comparisons end.

Agency 60

Agency Groups Public Affairs B2B 60

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%.

B2B 63

B2B Study Marketing Survey 63

Buzzstream

DECEMBER 17, 2020

The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. Enter your topic keywords, which can be as simple as ‘TV’ or ‘Interior Design’.

Digital PR 161

Digital PR Tools Pitching Film 161

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 83

Financial Industry Report Insurance 83

prTini

SEPTEMBER 24, 2014

You can also analyze social and content success through a side-by-side domain comparison report. Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). Ann Smarty created this tool to help content marketers, bloggers, PR pros and influencers collaborate to create and promote content.

Tools 72

Tools Viral Engineering Comparison 72

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. It’s something of a readout on the year in PR and marketing. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Shift Communications

JANUARY 6, 2016

Tumblr is an emerging content platform that’s a blog/social media hybrid. million blogs and 127 billion posts from 19.1 Tumblr can also boost your brand’s SEO – it allows search engines to index your blog, and you can tag posts with keywords you want related to your brand. Marketing Coordinator. Tumblr sports 272.4

Brand 60

Brand Branding Comparison Social Media 60

ISEBOX

JULY 24, 2015

Not news: Marketers have moved beyond the written word and blog post in our campaigns. Text was once sufficient to reach your target audience by appealing to their needs and interests, but they’ve become more sophisticated in filtering marketing messages. Need proof that multimedia is on the rise in content marketing?

Infographics 70

Infographics Storytelling Video YouTube 70