Presspage

FEBRUARY 28, 2019

While content may differ from one organization to another, the premise is the same: a communications hub that connects the organization with its audiences. With this increased consumption rate and larger potential audience reach abounds new questions, challenges, and opportunities. Organize Content Production.

How To 90

How To Local Analytics Social Media 90

Waxing UnLyrical

JUNE 24, 2019

This is great news for marketers looking to increase the impact of their campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. They are often more authentic and more likely to have actually used the product or service. Influencer Dance Definitions. Popularity.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. The Onclusive newscrawler is at the center of its product. 3) Measuring the influence of coverage.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. This the PR space.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. Onclusive is developing new ways to measure PR including attribution. Learn more: press release , blog post.

Industry 86

Industry Media Technology Employee 86

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Simple, right?

Blogging 73

Blogging Twitter Facebook Measurement 73

Sword and the Script

NOVEMBER 22, 2016

However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. In my experience, I’ve had success with the following four categories: 1) Use Facebook to build your own audience.

B2B 60

B2B Facebook Marketing Social Media 60

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. The good news for practitioners is that each of the digital platforms provide self-service planning and management tools to help plan and manage campaigns. Measure and benchmark the results of your campaign based on your goal.

Media 103

Media How To Advertising Advertising 103

PR 20/20

SEPTEMBER 17, 2019

If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. SiriusDecisions Summit. May 3 - 6, 2020 | Austin, TX.

Conference 97

Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. They write about hires, mergers and events in the business community. They write about hires, mergers and events in the business community.

Journalism 70

Journalism Local Social Media Twitter 70

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. 2: Discover What Space Works For You You have no idea how much time you are wasting (in terms of productivity) chained to your desk. 4: Get Involved in Communities I’m a runner. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. We’ll be launching season 2 in January with a new question format and all new guests.”.

Marketing 63

Marketing Pitching Corporate Tools 63

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Learn new habits? Deep work productivity hacks from 28 world-class communicators : how do they focus and achieve. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JANUARY 25, 2011

It’s a marketplace for buying and selling handmade products. The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. And why, once you’ve made said policies, you’ve gotta stick to them. and now Flickr is.

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

JANUARY 27, 2011

So what’s new about you ? My query made it clear that I wanted examples of success, and how it was being measured. But all of a sudden, S0-And-So is no longer available… but you still want me to do a book review/product giveaway that So-And-So is promoting. By now, everyone is some kind of social media “expert.”

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

JANUARY 26, 2011

.&# The unit will give brand-related action such as a “like&# or a check-in a lot more visibility on Facebook by adding them to an ad unit in addition to users’ news feeds. These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings.

Facebook 107

Facebook Privacy Twitter Social Media 107

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. Let me open the door to a new world for you? And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. Once the coronavirus hit, that all changed.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

FEBRUARY 12, 2019

The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The social media ecosystem around the world is maturing with mergers and acquisitions the norm rather than new launches. This is happening in almost every business and consumer category.

Publicity 79

Publicity Community Pinterest Reputation 79

Waxing UnLyrical

SEPTEMBER 14, 2010

It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Today, your news release can reach audiences you never expected it see in the past. Absolutely not.

Facebook 106

Facebook Twitter Education Industry 106

Buzzstream

AUGUST 13, 2018

section 1: Introduction section 2: Authority Measures section 3: Content Relevance section 4: Content Quality section 5: Sponsored Posts section 6: Linking Behavior section 7: Author Name & Email section 8: Interaction History. Authority Measure. Introduction. Great outreach starts with a great list. It won’t hurt my feelings.

Google 118

Google Measurement Advertising Advertising 118

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. It was a communication revolution. The number hasn’t moved in 12 months.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

MAY 5, 2020

That seems about right for this strange new dimension we are living in. There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. This month happens to be the one-year anniversary for the PR Tech Sum.

Pitching 84

Pitching Survey System Technology 84

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Whether you’re announcing news or educating customers, Twitter offers a unique, interactive platform people love. If you’re a brand, consider saving your “likes” (hearts) for tweets that mention your product or service in a positive light.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. PR and communications predictions. Efficient marketing execution and measurement. Do you blog regularly? Predictions from PR and martech providers; and. My own predictions. Marketing predictions.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

Generally, if a communication system fills these five functions, it is mass media: Information : to feed or satisfy curiosity on behalf of an audience who wants to know more about an issue, to provide clarity where there may be confusion, and help the receiving audience understand how they fit into society.

Ethics 52

Ethics Communications Print Television 52