Cision

OCTOBER 30, 2015

Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. How do brands decide who to target when there are so many users and networks to choose from? This second group includes networks like Twitter, YouTube, Instagram and Pinterest.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. If you plan to reach a millennial market in a photo-centric community, Instagram is your best bet. Pinterest : This network works best for businesses that thrive in specific niches, such as travel, food, beauty, health, and fashion.

Social Media 60

Social Media Brand Branding Media 60

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

ReimaginePR

OCTOBER 3, 2016

That doesn’t seem like a guaranteed path to brand authority. And perceptually, it has more weight than a regular blog post. Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers.

eBook 219

eBook How To Writing Community 219

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Shawna Coronado on Pinterest. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Television 52

Television YouTube Pinterest Radio 52

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain.

SEO 100

SEO Google Pinterest LinkedIn 100

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams. by Antony Young.

Pinterest 71

Pinterest Viral YouTube Mobile 71

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Brand: based on personality, driven by reputation. Designing: an integrated and successful WIRED strategy into marketing and communications.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. LinkedIn: The LI community is a little more straight-laced than Facebook and Twitter. Write for the Platform.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. Conversion, revenue, amplification and brand awareness are all used as metrics to measure success. #6 Brands are increasingly incorporating content created by consumers into their campaigns. 9 Talk to me. Voice recognition has hit 95%.

Publicity 122

Publicity Marketing Healthcare Television 122

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Brands bid against peers targeting the same behaviour, demographic or keywords. If a brand bids too much it will over pay for a campaign. I explored the challenge of working with paid influencers in a previous article on my blog.

Media 103

Media How To Advertising Advertising 103

MaccaPR

APRIL 2, 2015

Without a doubt, the top trend I heard reiterated time and time again at SMMW15 was that every piece of content your brand or company generates needs some sort of visual. This includes all social posts and blog posts. Your brands'' consumers are no different. Be Seen on Pinterest. What does this mean for your brand?

Social Media 48

Social Media Pinterest Marketing Media 48

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Corporate Blogs Are Making a Comeback – Big Time. What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Yet many brands operate in highly competitive markets. It’s to grow communities where they live.”

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

FEBRUARY 11, 2017

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60

Tools Pinterest Marketing Media 60

Journalistics

APRIL 17, 2013

When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN. Brands as media – silly marketer. The other half got it.

Brand 52

Brand Branding Media Local 52

PR Job Coach

FEBRUARY 2, 2015

It no longer matters whether you are the CEO or the community crier. Identify the channels that are most resonant for your personal and professional brand. The choices are many – Facebook, LinkedIn, Twitter, Quora, Snapchat, Pinterest, Wechat, Tumblr, YouTube, Google+, etc., Is it a text, blog, voice, image or video?

Pinterest 100

Pinterest LinkedIn YouTube Engineering 100

Karen Freberg

JUNE 26, 2017

Brand+Community+Persona = YOU. This should be the fundamental basis for what we teach in social media for personal branding. You can have a personal brand, but it is not complete unless you have a personality and a community to support it. So many different segments, so little time. Best Wishes, Karen.

Pinterest 45

Pinterest Social Media Community Education 45

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills. BRAVE BRANDING GUIDE.

Training 45

Training LinkedIn Marketing Pinterest 45

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. So don’t do that for your blog, either! If you have the ability to commit to daily blogging, that is amazing.

Blogging 282

Blogging Case Study Social Media Instagram 282

Scott Public Relations

JANUARY 24, 2019

Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

Scott Public Relations

DECEMBER 13, 2018

Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. The goal of a PR campaign is to present your brand to a wider audience, and your website is often the best place to draw attention back to for representing your brand. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Grow communities. Start with a creative content mix.

Pinterest 40

Pinterest Community Data Mobile 40

Bad Pitch Blog

AUGUST 13, 2012

The recipient assumes the article has been sent to several other blogs or media outlets. It meant I had some content for my blog and a good pitch to write about here. How to Use LinkedIn for PR - an how-to guide for PR professionals with suggestions regarding find stake holders, networking and branding inside the social network. . -

Pitching 71

Pitching Digg Pinterest LinkedIn 71

Cision

MARCH 30, 2015

If done right, it enhances your branding and message. What I want to do in this piece is to share eight best practices to enhance your branding and messaging by curating content. For example a New York Times article will probably generate more interest than a blog post, all things being equal. Add value to the content.

Google 120

Google Measurement Content Marketing Engineering 120

PR in High Definition

AUGUST 30, 2016

Since its inception in 2012, Snapchat has grown exponentially to 150 million daily users – it is projected to eclipse more established social media networks Twitter and Pinterest by the end of this year. Like it or not, Snapchat is set to become one of the key social networks brands will need to invest in to connect with target audiences.

Video 54

Video Mobile Pinterest Advertising 54

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

NOVEMBER 16, 2018

Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

Waxing UnLyrical

OCTOBER 12, 2016

I (smartly, I might say) hired Shonali Burke to whip my butt into gear, convince me to take measurement seriously and to get all social with the promotion – of which, she said, I had boatloads to do (she actually said something else, but WUL is a family-friend blog). First, we had to understand what we were measuring.

Product Launch 40

Product Launch Measurement How To Course 40

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. When done strategically, your content could rank on Google easier with LinkedIn than your company blog.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

JULY 24, 2015

Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. There wasn’t even CNN at the time. Based in the Washington, D.C.,

Crisis Communications 40

Crisis Communications Crisis Communications Pinterest 40