Blogging Brand Case Study Media Training 
Shift Communications
JULY 19, 2017
As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Media training. Owned media/messaging. Media relations.
Onclusive
NOVEMBER 8, 2023
Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Onclusive
AUGUST 9, 2021
Owned Media & Content Strategy. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.
Onclusive
AUGUST 22, 2017
Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Media Monitoring & Analysis. Media Training. Messaging & Positioning. Crisis Communications.
ImPRessions - Crenshaw Communications
JUNE 20, 2019
While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. Brand perception audit.
ImPRessions - Crenshaw Communications
MAY 31, 2017
What’s the cost of a brand crisis? As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption.
5W PR
JANUARY 31, 2024
It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This can include investors or customers.
Expert insights. Personalized for you.
118 
Let's personalize your content