Agility PR Solutions

AUGUST 15, 2021

The post Crisis case study: How to turn an employee lawsuit into a brand disaster appeared first on Agility PR Solutions. Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

Case Study 157

Case Study Employee Study Crisis 157

PR for Anyone

OCTOBER 25, 2019

This week I want to give you a case study. Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I like to incorporate these into the tips so that you can get creative and see how you could do something similar. You know, these are real-world examples of my clients who […].

Case Study 100

Case Study Study Brand Branding 100

Contently - Strategy

JANUARY 24, 2022

With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver. If you’re looking to expand your content, you’re in the right place.

Case Study 80

Case Study Study Brand Branding 80

NewsWhip

JUNE 2, 2020

CASE STUDY. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees. ” . —. Read more.

Case Study 78

Case Study Study Radio Analytics 78

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Visuals need to be on brand.

Case Study 106

Case Study Study Video Writing 106

Agility PR Solutions

MAY 18, 2020

With stay-at-home orders extending into their second month for many areas, it is essential that brands investigate how to pivot their messaging and stay relevant to their audiences. The post COVID case study: Heinz presents a pitch-perfect quarantine plan appeared first on Agility PR Solutions.

Case Study 148

Case Study Study Pitching Consumer 148

Prowly

JUNE 15, 2022

Now you can keep your digital ear to ground 24/7, listen for mentions of your brand, organization or any keywords you want and get access to detailed reports about the amount and kind of coverage you’re getting. […]. We recently released our own dedicated media monitoring service as yet another addition to the Prowly PR toolbox.

Case Study 118

Case Study Study Media Report 118

NewsWhip

JUNE 2, 2020

CASE STUDY. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. Company Size.

Case Study 78

Case Study Study Viral Data 78

Melissa Agnes

AUGUST 8, 2019

Most often, we hear about the massive breaches that happen to the biggest of brands. A crisis is a negative incident that threatens long-term material impact on a brand’s stakeholders, the environment, the economy, the business’s operations, reputation and/or its bottom line. *A

Case Study 234

Case Study Study Crisis Management Crisis 234

Agility PR Solutions

JULY 4, 2018

The post Civic branding case study—PR’s role in the growth of municipalities appeared first on Agility PR Solutions. Today, municipalities across the U.S. are practicing many of PR’s same promotional and image-building strategies to position their cities and towns and garner top-of-mind awareness.

Case Study 99

Case Study Study Tourism Brand 99

Agility PR Solutions

OCTOBER 14, 2019

Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […]. All bright, shiny and safe.

Case Study 110

Case Study Study Crisis Tools 110

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. In an effort to start the campaign with as much momentum as possible, the initial focus was on branded opportunity. Branded Strategies. Non-Brand Strategies.

Case Study 113

Case Study Study Strategy Leadership 113

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” This kind of “social activation” has become commonplace for brands like Folgers.

Case Study 78

Case Study Study Agency Creativity 78

Communications Conversations

APRIL 2, 2019

You’ve read influencer marketing case studies. But believe me when I tell you, you’ve never seen an influencer marketing case study like the one I’m about to share with you (unless, of course, you’re a loyal listener of the Power Trip Morning Show on KFAN, in which case you’ll know everything by now).

Case Study 140

Case Study Study Marketing Radio 140

PR 20/20

SEPTEMBER 29, 2020

Brands will need to become more human. The Results: From a Pilot Blog to a Global Media Brand. Thanks to HubSpot, Marketing AI Institute has grown from a simple blog into a global media brand. The approach isn’t just growing the brand’s audience. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Onclusive

APRIL 26, 2021

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage. The post How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times appeared first on Onclusive.

Case Study 195

Case Study Publicity Brand Branding 195

Onclusive

NOVEMBER 25, 2019

Lucidworks is a fast-growing company, working on creating a global brand and increasing category awareness for their platform that enables enterprises to connect users with the data that they need to make decisions. Download this case study to learn why they selected Onclusive as their PR analytics solution.

Case Study 58

Case Study Analytics Study Enterprise 58

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

Onclusive

OCTOBER 21, 2019

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.

Case Study 46

Case Study Study Pharmaceuticals Brand 46

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. The post Crisis Management 101: Shark Week Case Study, Pt. is suffering a crisis.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. One form of content that works particularly well for B2B brands is the white paper.

Case Study 390

Case Study B2B Study Interviews 390

5W PR

FEBRUARY 25, 2019

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. Not sold on the benefits of having a case study done for work done by a public relations agency?

Case Study 68

Case Study Study Strategy Publicity 68

Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Download this case study to learn how Edmunds: . Quickly pivoted to launch their “COVID-19 Response” campaign addressing the most pressing customer needs.

Measurement 370

Measurement Case Study Automotive Media 370

Agility PR Solutions

MAY 19, 2019

How do hallmark brands and businesses make diversity work for their organizations so well? The post Culture case study—why Toyota is a leading company for diversity appeared first on Agility PR Solutions. Here’s how one company does it.

Case Study 60

Case Study Study Company Employee 60

Onclusive

JULY 22, 2021

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences purchases of your products and services.

How To 370

How To Case Study SEO Engineering 370

Onclusive

FEBRUARY 16, 2021

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy.

Content Marketing 195

Content Marketing Case Study Marketing Enterprise 195

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. Read the full case study. Read the full case study. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

JANUARY 10, 2020

This was the sentiment of Overstock, who identified that some of its strongest brand messaging was in the form of earned media. Download this case study to learn why Overstock selected Onclusive to help them amplify their earned media and gain great insights into their customers. Complete Form To Learn More.

Case Study 30

Case Study Study Brand Branding 30

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. In many cases they support a path to a market leadership position. Support employer branding. Generate case study content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility.

B2B 295

B2B Industry Company Case Study 295

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. “Facebook Will Curtail Unpaid Ads by Brands” [link]. “Facebook Cuts Brands’ Reach Once Again” [link]. The topics of conversation?

Case Study 88

Case Study Social Media Study Media 88

Shift Communications

JULY 26, 2017

That said, with an average of more than 200,000 news stories reported per day in 2016, content can easily become buried in newsfeeds in a matter of minutes; knowing how to best leverage social media broadcasting tools enables a brand to maximize impact by reaching key stakeholders, first. Lastly – and most importantly – G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Luckily, G.W. Before the attack.

Case Study 94

Case Study Crisis Management Crisis Study 94

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. Here are seven social PR case studies to give you some ideas. Digital Marketing Revitalises Heritage Brands. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content.

Case Study 40

Case Study Study Community Social Media 40

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. To Brand or Not to Brand. There are tradeoffs regarding branded names vs. generic labels.

Case Study 266

Case Study Marketing Software Technology 266