Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. How can you stand out? Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets.

How To 120

How To Media Employee Policies 120

Sword and the Script

APRIL 12, 2022

But then, last month, TrueScope, which provides media monitoring , raised a $6 million Series A round. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Propel raises $4.5

Software 90

Software Pitching Measurement Enterprise 90

Beyond PR

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. Earned Media Builds Trust.

Strategy 64

Strategy How To SEO Engineering 64

Flack's Revenge

DECEMBER 5, 2017

I wanted to get Lin’s take on the topic, and also was curious about her PR background, since as I said, I first got to know her in her journalist role. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

The Stalwart Blog

OCTOBER 8, 2015

That means identifying what worked and recognizing what didn’t and how to make changes. While it’s not uncommon for reporters and editors to change periodically, there are other aspects of media outlets that alter as well. For instance, hopefully you knew that the New York Times’ You’re the Boss blog published its last post on Dec.

Small Business 60

Small Business Twitter Analytics Examples 60

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Want to learn how to engage media with a digital newsroom?

Interviews 120

Interviews How To Healthcare Media Training 120

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 90

Pitching Report Software Survey 90

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. First, I believe there’s a need and niche to be filled – innovation in the PR space is getting interesting again. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies.

Industry 87

Industry Media Technology Employee 87

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. So how do PR professionals continue to get ink when news is slow?

Media Relations 60

Media Relations How To Media Groups 60

Bad Pitch Blog

SEPTEMBER 10, 2009

The Bad Pitch Blog is pleased to leak announce tell you that Peter Shankman’s crowd sourcing secret weapon, Help a Reporter Out ( HARO ), has retained RLM Public Relations as their public relations agency of record. Bad Pitch Blog co-author, Richard Laermer , is RLM PR’s CEO. How many Web 2.0

Publicity 40

Publicity Pitching Web Facebook 40

PR Fuel

MARCH 17, 2020

It’s hard getting noticed in the vast wilderness of the internet. The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business? PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business.

Publicity 67

Publicity Small Business Advertising Advertising 67

Sword and the Script

MARCH 3, 2020

Vendors that are interested in getting involved should read this page. Signal AI announced the launch of AIQ , the AI technology behind the company’s media monitoring platform. Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD.,

Pitching 78

Pitching Instagram Survey Data 78

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? And value comes from quality. In this post, we are talking about link quality from an SEO perspective. Read our post about relevant links to get a complete picture of what makes a site relevant.

How To 71

How To SEO Google Examples 71

Waxing UnLyrical

JANUARY 27, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 15 Reasons Your PR Pitches Suck January 27th, 2011 Tweet In the genes? Last week I posted 6 ways to ruin your chances of getting free publicity over at BNET. I’m a social media expert as seen on.”

Pitching 111

Pitching Facebook Interviews Twitter 111

Buzzstream

FEBRUARY 9, 2024

Below is a list of white hat link building tactics that won’t get you in trouble. You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. You can also pull from third-party data sources, like government sites. Building links is supposed to take work.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. The company has aggregated a stellar roster of contributors to produce a number of sessions on earned media.

Marketing 63

Marketing Pitching Corporate Tools 63

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Sometimes earned media outreach can support or extent a key paid campaign. Prioritize.

Infographics 149

Infographics Retail Resources Employee 149

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115