NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Reddit Crisis 88

Wildfire

AUGUST 6, 2018

Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

Marketwired

FEBRUARY 11, 2016

Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. and Entrepreneur, and her contributing writing can be seen in everything from Forbes to the Huffington Post. and Entrepreneur, and her contributing writing can be seen in everything from Forbes to the Huffington Post.

Conference 100

Conference Big Data Pitching Employee 100

Flack's Revenge

AUGUST 23, 2016

The story said that GE, an old line diversified industrial and financial services company (until recently), now wants to be known for advanced research and technology. The markets reward companies in hot areas like tech (and trending segments like Big Data) with higher valuations. Absolutely.

Brand 120

Brand Branding Big Data Technology 120

Onclusive

MAY 31, 2017

Rebekah Iliff, our Chief Strategy Officer, calls this the 70% Noise Reduction Rule: Write your email or asset, then cut 70% of the noise. This will make the data you do include shine. It’s easy to get overwhelmed by the amount of data that’s available to us now that the PR industry has caught up with the Big Data movement.

Data 150

Data Resources Engineering Film 150

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

Cision

SEPTEMBER 22, 2016

I remember in several jobs that my ability to “listen” in a meeting and capture/synthesize in writing the key points of those meetings for senior executives got me promoted faster and got me assigned to much larger projects. In addition, active listening is a skill that has to be practiced and refined all the time.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135

Trends Marketing Pinterest Social Media 135

MaccaPR

APRIL 18, 2017

A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Twitter A journalist’s. Here’s the.

How To 121

How To YouTube Pitching LinkedIn 121

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. So, what if you could gain access to technologies that would make your day to day better? write press releases, generate analytics reports). Adjust ad spend in real time (e.g.

Marketing 59

Marketing Data Technology Analytics 59

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

AUGUST 19, 2017

Last on the list of attributes was using big data and analytics to formulate strategy.”. However, for new CMOs, that doesn’t necessarily mean letting the existing team go in order to bring in your old staff. “The CMO of the future is an even more important player in the C-suite,” she writes. ” Hear!

Leadership 62

Leadership Study Analytics Survey 62

Ethical Voices

MARCH 14, 2022

What do you see as some of the big PR ethics challenges for today and tomorrow? I think technology is both an advantage and potentially a challenge. What do you do when someone agrees but says using this technology is going to increase my company’s profit, visibility or awareness? I’m not a developer.

Ethics 52

Ethics Publicity Data Agency 52

Flack's Revenge

AUGUST 9, 2016

Geetu’s favorite part, she said, was exploring the “content gap” between what they write and what people want to read. Their RobinHood platform improves image usage and the all-important headline.

Viral 120

Viral Data Web Trends 120

Beyond PR

JANUARY 2, 2018

Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. At iSeeCars , we learned that more media coverage — or a goal of getting “x” number of write-ups for one of our independent studies — isn’t inclusive enough.

Measurement 75

Measurement Strategy Software Analytics 75

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. Though he died over 100 years ago, Barnum’s writings and life story provide the best guide to the art of publicity as you’re ever likely to get.

Viral 83

Viral Big Data Fashion Publicity 83

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. She is currently a columnist for Mashable, Inc.,

Creativity 100

Creativity Pitching Writing Conference 100

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. Frankly, PR isn’t a complimentary acronym for a lot of people.

Interviews 79

Interviews Ethics Conference Leadership 79

NewsWhip

JULY 29, 2021

Although Brian Mossop has a background in biomedical engineering and neuroscience, Brian currently leads a marketing and communications intelligence team to supply data-driven insights to some of the world’s leading brands. I mean, we work with a number of Fortune 500 companies in the technology industry and other industries as well.

Brand 78

Brand Branding Marketing Data 78

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. It was people at desks writing, researching, and sending out information.

Analytics 60

Analytics Data Analysis Technology 60

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

The Resolution Blog

AUGUST 1, 2019

Your data is in circulation ’. It’s a strange feeling when you watch the people you care about opening a pandora’s box of knowledge in your world of data, targeting, marketing, and technology. Through this technological transformation did we expect an agency like Cambridge Analytica to be the result?

Ethics 120

Ethics Publicity Data SEO 120

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Guidelines 106