PRSay

NOVEMBER 15, 2019

Disney was able to launch their streaming service with a huge bank of ready-made content. Your team may not have blockbuster movies at its disposal, but without the ability to create your own original content, you’ll be spending money just to acquire what a group of creatives could already have been producing for you.

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Analytics Television Banking Data 160

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

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Creativity eBook Meeting Banking 120

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Justine Perez , social media specialist – U.S. Bank (nominated by Monica Wiant). A true gent, Jordan is an A-team player.

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Social Media Agriculture Marketing Media 128

Sword and the Script

OCTOBER 18, 2016

His responses were usually pretty insightful, concise, and often became a source of a trend pitch we’d send to media covering the story – the components proactive media relations. In the financial media at that time, frothy was one of those words. Has your PR firm stopped bringing creative ideas to the table?

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Financial Pitching Banking Trends 60

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Slow decline of social media. The anti-social, social media. I think this is the beginning of slow decline in social media use across all ages.

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Marketing Content Marketing Social Media Employee 214

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Read on for their helpful tips.

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How To Fashion Banking Industry 104

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. Has your PR firm stopped bringing creative ideas to the table? A boutique agency provides access to creative senior talent that won’t break the bank. Here is a summary of the services we offer and the best way to contact us.

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Marketing Pitching Survey Study 114

Stephen Waddington

JULY 26, 2017

Modern press offices have evolved to work across all forms of content and media. The skills of a team have developed to include: listening and monitoring; creative; content development; production; community management; and media relations. The layout is simple, consisting of a large table and bank of screens.

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How To Reddit Media Pitching 84

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. Our team’s media relations chops and social media strategies rose above the competition and were honored in the following four categories: Media Relations – VICIS.

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Public Affairs Sports Engineering Local 49

Wildfire

SEPTEMBER 4, 2018

Social media platforms, influencer marketing, content marketing and email marketing, among other tactics, have come to the forefront and can reach the public in ways that traditional media relations might not. PR myth #2: I only need PR when it goes wrong. PR myth #3: It’s all champagne and caviar, darling! .

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Banking Education Industry Crisis 45

Bad Pitch Blog

AUGUST 7, 2012

From supporting creative briefs to fueling message tracks, reasons to believe are a critical part of any campaign or plan, down to an individual pitch. This is because reasons to believe are proof -- the facts keeping the wings on the creative plane giving your pitch altitude. And when the time is right, they pitch national media.

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Pitching Strategy Local Banking 67

Solo PR Pro

MAY 24, 2022

Awards recognize the strategic and creative work we do and the results we get,” Mary says. And be sure to weigh the pros and cons of awards presented by media outlets — many are thinly disguised marketing campaigns, but some may have strong branding for your client, such as “Entrepreneur of the Year” or “40 Under 40” awards.

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How To Groups Writing Local 52

Waxing UnLyrical

MARCH 14, 2016

4 Creative Email Marketing Campaigns That Inspire Action. Why: Pam Lontos explains why “adaptation is the foundation for creating your hook” when you work in media relations. How can you create campaigns, blog posts, and more that resonate with your audience? Here are some ideas on how to hook them the right way.

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Storytelling Banking Training Writing 40

Shift Communications

MAY 7, 2015

Mary says her writing skills are a huge help in PR and that she’s never intimidated by titles now after interviewing CEOs of major corporations and managing directors of investment banks on a daily basis. If you’re looking to transition into a creative role, a degree or a few extra classes can help.

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Agency Industry Healthcare Banking 60

Waxing UnLyrical

JUNE 6, 2016

What a Duck Can Do For “Social” Media Relations. Why: Can “old” and “new” media be successfully blended together, and can one help drive success for the other? Image: William Iven via Unsplash, CC Zero. Author information Shonali Burke President & CEO at Shonali Burke Consulting, Inc.

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Case Study Study Communications Banking 40

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Marketing turns to creative to stand out from the clutter . “I see a few things.

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Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

There’s a lot of opportunity, particularly on LinkedIn, to experiment with creative, educational and interesting content that keeps people on platform. In tech, we will see good news about crypto again, after a disastrous 2023, opening the door to more spending on PR, and rekindling interest from the media and public.

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Writing Communications Marketing B2B 192

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. When done right, they can be creative and compelling. These tours aren’t just efficient, though. Your Pitch Team.

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Media Television Pharmaceuticals Radio 120

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

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Marketing Content Marketing Advertising Advertising 100

The Resolution Blog

APRIL 26, 2019

You’ve gone from a creative role to starting an agency from scratch and hiring people. What I didn’t want to do was go from being a global creative director to all of a sudden feeling like I was doing every single role in a business. Are most of your projects traditional media relations or are you looking at social?

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Agency Pitching Energy Creativity 120

Prohibition

AUGUST 4, 2021

Prohibition PR offers a range of services that will help you address issues as they arise, including crisis communications and media relations advice, content creation, social media monitoring, SEO analysis and more. Alternatively, they can hire a specialist in the field. Effective Returns.

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Reputation Company Engineering Banking 62

Sword and the Script

SEPTEMBER 17, 2016

This is all sage advice, but it’s the minimum barrier to entry in effective media relations, and yet it gets recycled and re-polished on a continual basis. You can absolutely build relationships with content, and content marketing absolutely plays a role in media relations. Art or Science: Creative Marketing and PR.

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Pitching Infographics SEO Creativity 60

Sword and the Script

DECEMBER 11, 2018

8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. Performance marketing companies will work to build out their creative capabilities. Creativity is back.

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Social Media Marketing Media Creativity 91

Waxing UnLyrical

APRIL 2, 2016

Element #2: Creativity. I love this quote from William Plomer , the South African-born writer: “Creativity is the power to connect the seemingly unconnected.” ” Creativity in the Social PR Context. We’re a pretty creative bunch, so this doesn’t need a lot of explaining. Creativity: Example.

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Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Creative employee communications. “2021 will be the year of communicating creatively with employees – Zoom fatigue is real and it’s not going away any time soon. See this PR Tech Briefing we published this year: Muck Rack Aims to be an All-in-One PR Tech Platform for Media Contacts, Outreach and Monitoring.

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Marketing Employee Content Marketing Training 168