The Proactive Report

MARCH 27, 2018

The business world is (rightly) enamored by analytics, set on using their predictive value to construct a strategy, increase profitability and bolster bottom-line growth. Develop, research, and write data-oriented stories, reports and infographics. References are even spilling into the mainstream media.

Analytics 100

Analytics Measurement B2C Construction 100

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. According to a study by DemadnWave whitepapers, case studies, videos and infographics work well. Lead generation.

B2B 100

B2B Infographics B2C Case Study 100

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Luckily, there’s a surefire strategy that satisfies the needs listed above: visual content marketing. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. Get a free 30-minute evaluation of your content strategy.

Google 113

Google Guidelines Web B2C 113

Cision

APRIL 30, 2015

Infographic? That combined with its ability to drive conversions has made it a go-to medium for B2B and B2C public relations pros. Comics are versatile pieces of content that can stand on their own, be integrated into pieces of larger content or be part of a content marketing strategy. How do you stand out with content?

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Marketwired

FEBRUARY 23, 2016

Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter.

Tools 125

Tools Analytics Software B2C 125

Solo PR Pro

DECEMBER 5, 2017

With 500 million daily users, it is worthwhile to consider adding this channel to your overall communications strategies. While this social channel is tailor-made for naturally visual businesses, your client does not have to be a B2C business to benefit from Instagram stories. Are you using Instagram stories for your business?

Instagram 40

Instagram B2C Infographics Leadership 40

Waxing UnLyrical

NOVEMBER 8, 2019

First of all, you need to have a content strategy that fits the nature and niche of your business. For instance, content on mobile app development tips will be expertise-driven (B2B audience), while content describing the latest gadgets will focus on consumer-specific attributes (B2C). Not Having A Mixed Content Strategy.

Content Marketing 74

Content Marketing Marketing Web SEO 74

PR 20/20

JULY 9, 2020

Instead of taking hours to compile a content strategy, BuzzSumo runs quick reports to identify high-performing content for a specific keyword or domain. Not to mention, the platform has four key easy-to-use components, including: Discovery: Browse trending topics, questions, and keywords to generate ideas that guide your content strategy.

Google 90

Google SEO Trends Content Marketing 90

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

DECEMBER 18, 2014

To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Beyond PR

APRIL 13, 2018

According to a study by Simply Measured , “Some 80 percent of respondents say they help clients with social media monitoring, 78 percent with strategy, and 75 percent with campaign analysis.” For example, can you track infographic downloads and views via Google Alerts alone? Informing Business Decisions With Insights.

Media 73

Media Google Measurement Print 73

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

MAY 27, 2016

Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. We took the ducks and launched two strategies: Increase awareness of the YESS Duck Derby by encouraging local media to spread the word of the event on their own social media platforms; and.

Media Relations 50

Media Relations Social Media Media Real Estate 50

Sword and the Script

FEBRUARY 24, 2015

B2C services companies saw the greatest shift from 5.8% Across segments – B2B and B2C (including product and services) – social media are seemingly well integrated into marketing activities. If you enjoyed this post, you might also like: Infographic: B2B Marketing Budgets Focus on Content, Digital. a year ago to 13.4%

Mobile 60

Mobile Study Marketing Survey 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Maura Ryan: Content marketing is content in any form or channel that supports a business strategy. Chris Schermer , President, SCHERMER. March 4, 2015.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Let’s uncover strategies and insights that empower content marketers to create unified messages throughout the buyer journey.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic.

Financial 52

Financial Content Marketing Examples Banking 52

Beyond PR

AUGUST 4, 2016

That’s why it’s vital that your brand gets your social media strategy right. While there are some overlapping strategies or actions that pertain to every social media channel, each network has its own nuances and unique opportunities for engagement. When done right, it can add an engaging multimedia layer to your marketing strategy.

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more.

Blogging 48

Blogging Employee Corporate Google 48

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. When asked to recall your favorite online content, you probably don’t think about stuff made by banks.

Banking 111

Banking Content Marketing Examples Industry 111

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. Some of those pillars like strategy and analysis call for full-time oversight. What are their job titles?

Content Marketing 111

Content Marketing Print Analysis Data 111

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. The second part explores tips and strategies marketers can use to stand out from their biggest competitors and create content that performs. Create social videos and infographics. Key Findings.

Financial 111

Financial Industry Report Insurance 111

Contently - Strategy

APRIL 24, 2019

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Review your existing content strategy. In 2019, most people understand the importance of a content strategy (even if only a little more than half have one.) Click here to read the entire e-book.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111