Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

B2C 83

B2C B2B Measurement Twitter 83

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

Training 120

Training Employee Social Media Company 120

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. This involves testing your content and measuring its success. For example, industry articles might be very successful on LinkedIn and Twitter, but not have as high of engagement on Facebook. Measure your results. Establish your goals and KPIs.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Shift Communications

FEBRUARY 7, 2018

B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. per user: While this is a reach from Facebook’s record-breaking $6 ARPU, it’s still a strong showing. Any social network that does not notch strong revenues in the fourth quarter is generally in trouble.

B2C 74

B2C Web Advertising Advertising 74

Shift Communications

DECEMBER 18, 2014

Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience. Additionally, if you’ve got pre-existing or preferred tools for measuring earned media reach, access to those tools and prior data is essential for measuring ongoing success.

Data 157

Data Data-Driven PR System Analytics 157

Solo PR Pro

JUNE 6, 2017

Google and Facebook dominate internet ads. Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. Whether you work with B2C or B2B client, ensure that your crisis communication plans include cyber threats/attacks.

Trends 49

Trends Mobile Video B2C 49

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . How to measure success in digital marketing campaigns. Digital Marketers Sound Off Highlights.

Marketing 45

Marketing Insurance Insurance B2C 45

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? What’s the engagement rate of a brand page on Facebook that doesn’t advertise? B2C Product 9.5%. B2C Services 10.4%. However, only a fractional 2.8% The CMO Survey Highlights and Insights Feb 2016 from christinemoorman.

Mobile 60

Mobile Survey Marketing B2B 60

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Facebook has been blunt – brands must pay to reach their audience. Similarly, B2C marketers report similar success.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

JUNE 28, 2018

The ability to listen and analyze engagement metrics across social channels like Twitter, Facebook, Instagram and YouTube, alongside the rest of the earned media landscape is essential in providing a holistic view of campaign performance.

Analysis 40

Analysis B2C Case Study Product Launch 40

The Proactive Report

MARCH 18, 2016

A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Brands don’t own their real-estate on Facebook, Instagram etc. We only need to look at #Facebook as an indication.Brands have to pay to reach their own followers. Marketers understand consumers trust social content from others like them.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

The Proactive Report

MARCH 18, 2016

A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016. Brands don’t own their real-estate on Facebook, Instagram etc. We only need to look at #Facebook as an indication.Brands have to pay to reach their own followers. Marketers understand consumers trust social content from others like them.

Digital PR 100

Digital PR Real Estate Social Media Consumer 100

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? How to Get Your First 100 Followers on Twitter, Facebook and Instagram ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. Dan Winters, anchor of NBC-affiliate WHO-TV, was the winner with highest level of engagement via Twitter and Facebook (he even updated his cover photo with an image of the actual race). The motto for the Duck Derby is “Adopt a Duck. Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Beyond PR

JUNE 22, 2018

Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram. Cision will continue to be a leader in the industry through its strategic partnerships, acquisitions and forward-thinking approach to change the way PR measures and proves its impact across all channels, including social.

Social Media 40

Social Media How To Case Study Media 40

Journalistics

MARCH 24, 2015

What outcomes will you measure? – what do you want to measure? For B2C companies, this might be entertaining content that makes fans want to engage more and share their experiences with you. Facebook falls into this category, as audiences expect you to be on Facebook and it’s the largest social network in the world.

Strategy 72

Strategy How To Measurement Analytics 72

Beyond PR

AUGUST 31, 2016

With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. Tell your teams who your target audience is, what they are creating, and your measure of success. Social Video: How Companies are Succeeding with Videos on Facebook.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. “Part prediction, part hope, and part billion-dollar idea: 2023 may (will?)

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

DECEMBER 16, 2010

Start measuring. Comment as pts moderator Robin Ferrier Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Brewer Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! Start (open the friggin account, for heaven’s sake!).

Social Media 89

Social Media Media Facebook Twitter 89

Beyond PR

AUGUST 4, 2016

No one wants to see 10 hashtags from Instagram in a Facebook post. Though there are new social channels being launched regularly, these are among the most popular with B2C and B2B brands. By now, almost the entire world is on Facebook it seems, so let’s make sure we are getting it right with these 11 best practices for brands.

Social Media 40

Social Media Pinterest Media Marketing 40

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Facebook has been blunt – brands must pay to reach their audience. Similarly, B2C marketers report similar success.

Infographics 72

Infographics Case Study Video Survey 72

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). say, food, travel, or upscale bloggers for my client, we’ve seen that 70% of my client’s Facebook fans are female.

How To 76

How To Pitching Local Interviews 76

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Merriam-Webster defines calibration as “to measure (something) in an exact and precise way.” Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform.

Financial 111

Financial Industry Report Insurance 111