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Social media updates: Instagram’s creator marketplace comes to the UK, Facebook streamlines influencer management and TikTok’s creative assistant

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The aim of the Creative Marketplace is to simplify the process of finding relevant creators for various types of collaborations. TikTok’s creative assistant TikTok have partnered up with Adobe Express to integrate the AI-powered TikTok Creative Assistant, directly into Adobe Express.

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Social media updates: Instagram broadcast channels, Facebook news removed & X insists tweets are now posts

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Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December. The new policy will see Meta deprecate Facebook News, a dedicated tab for news content on the social media site, in the UK, France, and Germany, representing some of the largest parts of the European market.

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How To Achieve Higher Engagement On Your Facebook Videos

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It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

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Benefits You Can Only Get From Social Media Marketing

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Cheaper creative options Traditional advertisements come at quite a high expense, which can limit certain companies due to the advertising budget not being so high. Another factor here is the creative options tend to be much more expensive than your standard social media advert as the bar for quality is much higher, especially for TV.

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Social Media Ads updates – LinkedIn tests more AI, X and Meta explore subscriptions

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This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. Image expansion tool – this will use Meta’s Advantage+ creatives that help size your creative for the best performance.

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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

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Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

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Social media updates: Instagram simplifies content creation, X=Twitter and TikTok explores AI

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Facebook video improvements Meta has been introducing a range of Facebook video updates to improve user experience. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video. This is great news for social media managers everywhere!