Remove B2C Remove Creativity Remove Facebook Remove Viral
article thumbnail

Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

Meta’s stricter teen controls Meta is implementing stricter message settings for teens across Facebook and Instagram, with a focus on creating age-appropriate experiences. TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app.

article thumbnail

Best Practice When Using Video Across Different Social Media Channels

Prohibition

Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel. ‘Native posting’ is the first thing to consider with Facebook. . ‘Native posting’ is the first thing to consider with Facebook. The solution is captions.

Video 62
article thumbnail

Top five PR Disasters of 2022 so far

Prohibition

Since then, she has become extremely successful, gaining millions of followers on Instagram and YouTube, as well as launching her own fake-tan business and becoming fast-fashion brand Pretty Little Thing’s Creative Director. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1

Crisis 62
article thumbnail

How (And Why) PR Pros Should Use TikTok

ImPRessions - Crenshaw Communications

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule. TikTok’s users, however, don’t seem concerned. Why TikTok? .

B2B 310
article thumbnail

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Source: Unzipped ). Branded History Museums. What ensued was the creation of a 53-foot-long Mobile Mooseum.

article thumbnail

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. When done right, helpful budgeting and saving tips can go semi-viral because they’re more universal than content from the other subcategories. Invest in paid distribution on Facebook.

Financial 111
article thumbnail

Content Scale & Alignment: 7 Steps for Building a Better Content Program

Contently - Strategy

According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Getting around that obstacle calls for creative thinking.