Stern + Associates

FEBRUARY 16, 2023

Despite having a bad reputation for spamming recipients with information overload, email newsletters are an opportunity for businesses to tactfully send curated content that communicates company values to key audiences.

B2C 103

B2C Leadership B2B Education 103

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

Prohibition

MARCH 21, 2024

Though data collection is important, it can also be a time-consuming task- this is where AI shines! Automating the process of data collection and processing from a range of social platforms, AI can leverage a range of data sources for a deeper understanding of consumer preferences, emerging trends, and competitor activity.

Social Media 62

Social Media Trends Analysis Media 62

ImPRessions - Crenshaw Communications

MAY 29, 2020

Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. . How are brands communicating with consumers during the COVID-19 pandemic? But what does the content of these email campaigns look like, and what can other marketers learn from them?

Marketing 156

Marketing B2C Retail Print 156

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Positive PR generates consumer interest.

Publicity 62

Publicity Brand Branding SEO 62

Prohibition

MAY 4, 2023

Building trust with your consumer base is key when it comes to the success of a PR campaign, and can be widely beneficial in the long term, as it can lead to repeat business and positive word of mouth. It enhances credibility In the PR industry, credibility is key.

Leadership 62

Leadership Brand Branding Publicity 62

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Reputation. But in the ideal world, the two work together and reinforce one another to reach business goals.

Brand 195

Brand Branding Marketing Advertising 195

5W PR

MAY 6, 2022

PR can help the company get covered in reputed publications. Fintech products, from a B2C perspective, can seem complicated and intimidating. By covering how the product works to what the product can do, the company can generate interest among their target consumers.

How To 88

How To SEO B2C Content Marketing 88

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Reputation management is crucial. Eventually, and thankfully, DEI will be expected and not a marketing point.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prohibition

JANUARY 31, 2023

Social listening enables you to analyse consumer conversations around popular lifestyle topics – giving you clarity on the top mentions, hashtags and public perceptions so that you tap into them. This will allow you to get a picture of how the campaign landed with consumers and help you to determine the success of it.

How To 62

How To Analysis Comparison B2C 62

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

MAY 10, 2023

Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. That’s a recipe for reputation disaster. The lifeblood of any startup is new customers. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

Sword and the Script

OCTOBER 19, 2021

Now some data suggests that’s indeed true according to research stemming from the Fuqua School of Business at Duke University and published in the Journal of Marketing : “Nearly a dozen experiments with almost 4,000 people show that a brand that compliments a competitor ends up boosting its own reputation and sales.”. And the results?

Marketing 93

Marketing B2B Construction Consumer 93

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Facebook becomes the customer service go to for consumers. Twitter users take a stand to call for action.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. Facebook becomes the customer service go to for consumers. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

JANUARY 4, 2023

So, for instance, live streams, podcasts, and interviews can be used to support press releases and brand messaging when it comes to outreach to strengthen brand reputation and the campaign message. By combining your social media and digital PR strategies you’re able to provide greater exposure on reach, engagement, and shares.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

NOVEMBER 16, 2022

This means not only will your brand dominate the conversation online but dominate sales – in turn strengthening a brands reputation and customer base, as potential customers will follow the lead of new ones. Therefore, creating the same effect positive reviews do – a growing reputation for your brand and a reliable sales source.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. In a 2018 poll, it was revealed that a staggering 71% of UK consumers wrongly believed there was no regulation in place for influencer marketers.

Marketing 62

Marketing Advertising Advertising B2C 62

Cision

OCTOBER 19, 2016

And while paid campaigns are typically used for B2C and consumer packaged goods companies and earned is used more for B2B and niche audiences, that doesn’t mean you have to follow the norm. For example, if your brand has a poor reputation, the main goal would be to change the way people talk.

Marketing 120

Marketing Measurement B2C Internal 120

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. You must focus on managing your online reputation and getting your message to the right audience by consistently creating and publishing quality content.

Trends 118

Trends Leadership Measurement B2C 118

Prohibition

MARCH 2, 2020

This also helps your brand to be seen as relatable and interested in its audience – something that goes a long way in terms of reputation and brand awareness. Consumers are much more likely to engage with a brand that comes across authentically as it helps to establish trust. Get in touch today to see how we could help you!

Instagram 62

Instagram Social Media B2C Course 62

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Offer consumable content ….

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. When consumers become involved in games associated with companies, they become part of the company story. Hello, WUL readers! Remember me?

Mobile 101

Mobile Community System Social Media 101

Beyond PR

JUNE 28, 2018

About 58 percent of brands don’t know what people do after they consume their content and two-thirds don’t have insights into audience behavior. The ability to quickly access this type of data enables you to evolve campaigns to drive further engagement with target audiences proactively.

Analysis 40

Analysis B2C Case Study Product Launch 40

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 193

Writing Communications Marketing B2B 193

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. But can a PR campaign pay for itself? The PR factor: are coverage and cash correlated? It’s all interesting, if not definitive.

Study 234

Study SEO Course B2B 234

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. “I The good news?

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Many consumer marketers have turned to micro-influencer campaigns where a single individual might earn $250 or less for a post, but where hundreds of such bloggers or social posters can be harnessed within a campaign, with powerful results. This is particularly powerful in high-information verticals where expertise is at a premium.

B2B 136

B2B Brand Branding Marketing 136

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Brand opportunities can include things like a truly differentiated USP or a seasoned management team with a stellar reputation. Today’s consumer connects across a broad spectrum of social channels and savvy marketers realize that any new piece of content can be repurposed in several different ways.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Prohibition

DECEMBER 13, 2022

Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on. Studies and data, show your industry expertise and help to grow your reputation – which will position you as a thought leader. Studies & Analysis.

Digital PR 62

Digital PR Analysis B2C Examples 62

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Today’s consumers want to believe that a brand is committed to whatever it’s doing. As consumers, we turn to influencers and third-party groups for guidance as we make decisions about everything from buying wine to investing in business software.

Brand 160

Brand Branding Film Internal 160

Beyond PR

APRIL 12, 2016

Earned media from a reputable source your audience trusts is going to have the biggest impact. As consumers and buyers increasingly turn to those individuals and brands they trust, marketers must leverage opportunities to influence the influencers, if you will. Expand social media presence. Gain influencer attention.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

MaccaPR

AUGUST 5, 2015

There’s no corporate personality for consumers to grab onto with giant PepsiCo, but grafting Beyonce’s charisma and popularity on the 274,000-employee, $66+ billion corporation helps humanize it. So if you only publish a blog with a corporate voice, you are missing out on building up the rank and reputation of your writers.”

Blogging 48

Blogging Employee Corporate Google 48