ImPRessions - Crenshaw Communications

JUNE 5, 2019

The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram. News creates a market presence.

Technology 246

Technology Company Banking Education 246

Stern + Associates

FEBRUARY 16, 2023

Despite having a bad reputation for spamming recipients with information overload, email newsletters are an opportunity for businesses to tactfully send curated content that communicates company values to key audiences.

B2C 103

B2C Leadership B2B Education 103

Prohibition

MAY 4, 2023

This can help build a strong reputation and gain the confidence and interest of potential clients and the media – supporting your business aims. This can lead to earned media opportunities, which help to raise brand awareness, elevate your brand’s authority and enhance its overall reputation.

Leadership 62

Leadership Brand Branding Publicity 62

Prohibition

NOVEMBER 23, 2023

Avoid forced connections, just to ‘seem’ relevant – these can damage your brand’s reputation in a heartbeat. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns that deliver real ROI and help meet business goals.

B2C 62

B2C Trends Banking Reputation 62

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding Analysis 170

ImPRessions - Crenshaw Communications

JUNE 5, 2019

The right PR plan means a new brand can grow a reputation as a major player – or an up-and-comer — in a given category. B2C customers also rely on articles and reviews, particularly the word-of-mouth experience that is shared on social platforms like LinkedIn or Instagram. News creates a market presence.

Company 120

Company Banking Education B2C 120

Prohibition

NOVEMBER 29, 2023

By staying attuned to your audience’s evolving needs, you can demonstrate adaptability and responsiveness, strengthening your brand’s reputation as a trusted and forward-thinking entity. These small tips and tricks can go a long way in creating a long-standing relationship between you and customers.

B2C 62

B2C B2B Agency Reputation 62

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. By associating with influencers, B2B brands can leverage their credibility to enhance their own reputation and gain the trust of potential buyers. B2B influence isn’t about that.

B2B 79

B2B Marketing Measurement Social Media 79

ImPRessions - Crenshaw Communications

MAY 17, 2016

Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. Reputation. But in the ideal world, the two work together and reinforce one another to reach business goals.

Brand 195

Brand Branding Marketing Advertising 195

Prohibition

MARCH 21, 2024

Monitoring is equally as important when it comes to identifying potential crises, brands will be able to mitigate damage and protect brand reputation before issues escalate, allowing for proactive risk management by identifying sentiment shifts online.

Social Media 62

Social Media Trends Analysis Media 62

Prohibition

SEPTEMBER 27, 2022

In some way or another, all organisations rely on reputation and awareness for success. Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. Have a PR strategy can help with crisis Management.

Publicity 62

Publicity Brand Branding SEO 62

5W PR

MAY 6, 2022

PR can help the company get covered in reputed publications. Fintech products, from a B2C perspective, can seem complicated and intimidating. PR can help with the company’s search engine page ranking (SERP) and content strategy by being a source of brand awareness, website authority, and driving organic traffic.

How To 88

How To SEO B2C Content Marketing 88

ImPRessions - Crenshaw Communications

MAY 29, 2020

Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. They’re cognizant that irrelevant copy, or worse, inappropriate or dated emails, can turn off loyal customers and even have a negative brand reputation impact.

Marketing 156

Marketing B2C Retail Print 156

Reputation Us

AUGUST 5, 2014

Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing' After all, your product and/or service is […] The post Four Ways to Grow Your Company’s Social Media Audience Organically appeared first on LTPR.

Social Media 156

Social Media B2C Media Print 156

Contently - Strategy

JULY 27, 2021

In the B2C finserv report, the top 20 links brought in 2,614 shares. In B2C, there’s a serious need for content that can help people invest responsibility, given that crypto assets can be both lucrative and incredible volatile. They each averaged 10,073 social shares. Then go all-in on developing easily digestible lessons.

Brand 77

Brand Branding Banking B2C 77

Prohibition

MARCH 24, 2022

Amongst the newest recruits is Claire Beaumont, who specialises in reputation management and has joined the team as PR Account Director. Cathy Skelton and Danielle Harrod, also join the Prohibition team.

B2C 62

B2C Creativity B2B Groups 62

Prohibition

MARCH 17, 2023

Monitor your brand’s reputation You can use your PR activity to ensure you are managing your brand’s image by regularly monitoring online mentions, media coverage and customer feedback. This will help give you a clear understanding of how your brand is perceived.

Publicity 62

Publicity Brand Branding How To 62

Landis PR

JANUARY 30, 2024

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here.

Leadership 105

Leadership SEO Measurement Reputation 105

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. That’s a recipe for reputation disaster. The lifeblood of any startup is new customers. Myth: PR only works when you have news.

B2C 120

B2C Product Launch SEO Storytelling 120

Reputation Us

APRIL 17, 2019

In addition to developing and editing content for RepUs, she works with the team to provide strategic planning and ad hoc support for clients seeking to enhance , protect and defend their valuable reputations. She has a proven track record of success with global, entrepreneurial and local brands that engage government, B2C and B2B audiences.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. How is it being used?

Survey 144

Survey Software B2B Pitching 144

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We are guardians of reputation and image and so we must ensure that the ‘ESG wave’ of promises are fulfilled. David Berkowitz , Founder, Serial Marketers . PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Even though Lysol is B2C, you could still adapt a similar model for a B2B company, adding a sprinkle of exhilaration to mundane activities—be it personal hygiene or work. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 111

B2B Brand Branding B2C 111

Prohibition

JANUARY 31, 2023

This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create insight-driven campaigns that help to achieve a business goals and objectives.

How To 62

How To Analysis Comparison B2C 62

Prohibition

APRIL 26, 2022

Influencers with large followings would be great for exposure, but if your values do not match it could damage your reputation and be unsuccessful. At Prohibition we work with a range of B2B and B2C brands to deliver successful, authentic and creative influencer campaigns. Get in touch with us today to find out more.

Social Media 62

Social Media Brand Branding Media 62

Cision

MARCH 17, 2016

Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. So how can you create a successful content marketing strategy?

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Victorious PR

JULY 25, 2022

Whether B2B or B2C, your business is only as good as your sales. By reading about it in reputable publications such as Forbes and Entrepreneur, of course! How to Use Your PR Coverage to Scale Your Startup. No matter what sort of business you just started, you need clients. Think green initiatives, diversity, and the like.

Real Estate 52

Real Estate How To B2C Banking 52

Prohibition

JANUARY 4, 2023

So, for instance, live streams, podcasts, and interviews can be used to support press releases and brand messaging when it comes to outreach to strengthen brand reputation and the campaign message. Social media content can be repurposed for other channels, especially video and user-generated content.

Digital PR 62

Digital PR Strategy How To Marketing 62

Doctor Spin

APRIL 5, 2023

Unlike B2C companies, they may not have the same recognition that allows them to get their message out there quickly. Reputation. Reputation plays a huge role in public relations for B2B. Reputation plays a huge role in public relations for B2B. Better customer relationships. Improved crisis management.

B2B 52

B2B Strategy eBook Small Business 52

Presspage

AUGUST 14, 2017

2: Online Reputation Management is a must-have Whether it’s in real life or on Twitter or other social media, PR’s main goal is still getting people to talk about you. You must focus on managing your online reputation and getting your message to the right audience by consistently creating and publishing quality content.

Trends 118

Trends Leadership Measurement eBook 118

Prohibition

NOVEMBER 16, 2022

This means not only will your brand dominate the conversation online but dominate sales – in turn strengthening a brands reputation and customer base, as potential customers will follow the lead of new ones. Therefore, creating the same effect positive reviews do – a growing reputation for your brand and a reliable sales source.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. This is particularly prevalent for B2C marketeers who should be implementing TikTok into their strategies, if they haven’t already! Twitter users take a stand to call for action.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible. This is particularly prevalent for B2C marketeers who should be implementing TikTok into their strategies, if they haven’t already! Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

Cision

OCTOBER 19, 2016

And while paid campaigns are typically used for B2C and consumer packaged goods companies and earned is used more for B2B and niche audiences, that doesn’t mean you have to follow the norm. For example, if your brand has a poor reputation, the main goal would be to change the way people talk.

Marketing 120

Marketing Measurement B2C Internal 120

Prohibition

MAY 10, 2023

Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

JUNE 27, 2023

Collaborate with Influencers for Increased Reach Influencer collaborations have become a reputable strategy for luxury brands to expand their audience reach on TikTok. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies.

Brand 71

Brand Branding Marketing Fashion 71

Critical Mention

OCTOBER 18, 2019

Whether your audience is B2B or B2C, providing the right elements to create this connection is pivotal in influencing them to engage with your brand on social media. The goal is to attract, inform and convert followers, influencers and like-minded business individuals, making them feel as though they can relate to your organization.

SEO 80

SEO Social Media Strategy Media 80