Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. David Berkowitz , Founder, Serial Marketers .

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

Brand 71

Brand Branding Marketing Fashion 71

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Are the social media waters still safe for marketing? So, it’s still safe if it’s done right; I think the way to do it is to leverage other people, to incite word of mouth through influencer marketing.

Instagram 214

Instagram B2C YouTube Facebook 214

Prohibition

JANUARY 19, 2024

This thought-process is likely to impact consumer behaviour, especially around key events such as Valentine’s Day. This looks as though it could support with community management, since Meta AI will respond to a question if it has been left unanswered at the one hour mark. Get in contact today to find out how we could help you.

Groups 62

Groups Instagram Social Media Trends 62

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. About Crenshaw Communications.

Study 170

Study Brand Branding B2C 170

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. Why aren’t consumers paying attention? They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. One day Andy bought a few chickens at a local farmer’s market.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Cision

OCTOBER 26, 2015

For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices.

B2B 120

B2B Marketing B2C Employee 120

Prohibition

OCTOBER 12, 2023

From all important product reviews to authentic social media posts, UGC has the unique ability to build trust and a sense of community around your brand. Here we’ve looked at practical ways that you can make the most of it to boost your brand’s visibility and foster a loyal community of consumers.

How To 62

How To Guidelines Social Media B2C 62

Prohibition

SEPTEMBER 30, 2023

In recent years, the rise of UGC creation has become very apparent, particularly on video platforms like TikTok, Instagram reels and stories – making it a key marketing tool used by brands in all sectors. It can strengthen the connection between a brand and its audience and make your brand appear more authentic.

B2C 62

B2C Video Social Media B2B 62

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Others in the VC community argue that PR is essential to a successful fundraise, and they preach its ancillary benefits for talent recruiting, business development, and M&A. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. But can a PR campaign pay for itself?

Study 234

Study SEO Course B2B 234

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok is a powerful brand marketing platform. Why TikTok? billion views through user generated content (UGC) on the platform.

B2B 310

B2B Video Creativity Social Media 310

Prohibition

SEPTEMBER 13, 2022

Influencer Marketing on TikTok. Influencer marketing is an important part of any brands social media strategy, it’s a great way for brands to connect with their target audience and impact any purchasing decisions through an authentic brand voice. Short form videos are becoming increasingly important to a brand’s marketing strategy.

Brand 118

Brand Branding Video Social Media 118

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).

Strategy 106

Strategy B2C B2B Resources 106

Prohibition

JULY 22, 2022

Influencer marketing is a very powerful strategy and a great way for brands to connect with their target audiences in a unique way. People look to influencers as they value their opinion and trust their knowledge – meaning they are a great tool for brands to communicate key messages, showcase products or shout about a service.

Comparison 117

Comparison B2C Advertising Advertising 117

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. It’s important to remember that although AI-powered personalisation offers undeniable benefits, staying informed and critically evaluating the content you consume is crucial, to avoid filter bubbles.

Social Media 62

Social Media Trends Media Guidelines 62

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Trends 77

Trends Marketing Real Estate Public Affairs 77

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts. What is user generated content?

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

FEBRUARY 25, 2021

It turns out, Bruce Springsteen was pulled over in November 2020 and got charged with DWI, reckless driving and consuming alcohol in a closed area. Since removing the ad, Jeep has said, “message of community and unity is as relevant as ever, as is the message that drinking and driving can never be condoned”. Do your research.

Crisis 62

Crisis Marketing How To Advertising 62

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. We’re used to consuming media on mass.

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Prohibition

APRIL 7, 2022

This will be one to watch for marketeers working across both platforms as the rollout will crucially flop or fly in coming months. Facebook becomes the customer service go to for consumers. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This will be one to watch for marketeers working across both platforms as the rollout will crucially flop or fly in coming months. Facebook becomes the customer service go to for consumers. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter.

Social Media 62

Social Media Trends Media Instagram 62

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. And it’s not just B2C. Here’s what it means to you.

Marketing 52

Marketing Storytelling Technology Community 52

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? “Place” is one of the 4 P’s of marketing – and if the place has become a cesspool do you want your brand to be doing much there? (I

How To 159

How To Facebook Social Media Advertising 159

Cision

JULY 12, 2016

At her recent webinar, “ Unleashing The Power of Social PR ,” Shonali Burke shared tips on how to build and motivate your community by using social media effectively. Our audience is older and less tech savvy – advice for engaging consumers? Q: How do you alter this framework for B2B marketing?

B2C 120

B2C B2B Strategy Instagram 120

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. Instagram is a largely B2C platform, with fun and engaging video content at the heart of most users day-to-day interactions on the channel.

Video 62

Video Social Media Instagram Media 62

Waxing UnLyrical

MAY 13, 2019

Big business bureaucracy stifles B2C communication. Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Identify Relevant Groups, Communities.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Beyond PR

JUNE 29, 2016

There is one commonality in business, regardless of your industry or market. Strip away labels like business-to-consumer, business-to-business, government, nonprofit, etc., and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. You can’t force trust, though.

Media 75

Media B2C B2B Nonprofit 75

PR 20/20

NOVEMBER 10, 2022

However, we know that with HubSpot , your company can gain a software platform specifically designed to help your company market and sell more effectively. HubSpot is hard to beat in most instances—it’s the perfect choice for many B2B , B2C, and SaaS businesses. HubSpot is a market-leading CRM, sales , and marketing tool.

Software 54

Software System B2C Tools 54

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals. Set content marketing goals. With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. Perhaps it’s a company with better than average email marketing skills. A few companies are likely to have community managers who create awareness and revenue on social networks.

Google 60

Google B2C Analytics Data 60

Sword and the Script

FEBRUARY 20, 2018

It’s equal parts learning, networking, sharing and giving back to the community. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me. He’s hung a shingle and runs a consultancy focused on marketing technology. In a word: confusion.

Technology 61

Technology Marketing Retail Interviews 61

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. In the realm of marketing, learning is the name of the game no matter what your goal is. It’s a landslide: Community creates results.

Mobile 101

Mobile Community System Social Media 101