Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B 169

B2B Leadership Marketing Software 169

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 135

Leadership B2B Study Survey 135

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. Interviews are a conversation between candidates and employers to understand their experience better. The interview process can be long and tedious.

Interviews 296

Interviews Employee Agency Company 296

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate. Channels Selecting the best channels to spread the message is key in B2B tech PR.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

MARCH 3, 2020

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Stay alert for B2B technology changes. Act quickly .

B2B 256

B2B Pitching Conference Privacy 256

ImPRessions - Crenshaw Communications

JULY 13, 2022

The bread and butter of B2B PR ? And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Industry events.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2020

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. There are some small measures that can maximize efforts to B2B technology media. Here are eight tips and tricks to form positive relationships with top B2B tech reporters and influencers with the goal of getting a story.

B2B 193

B2B Pitching Technology Report 193

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. That requires thoughtful attention and a strong sense of how media work.

Media 333

Media Pitching Report B2B 333

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 61

Interviews B2B Media Report 61

ImPRessions - Crenshaw Communications

MARCH 2, 2020

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Here’s how to take advantage of newsjacking for B2B companies.

B2B 156

B2B How To Pitching Conference 156

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. For some organizations, the CEO or founder is the best spokesperson due to broad-based knowledge and presumed clout with media. Most media briefings are between one client contact and one journalist, but this isn’t always the case.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . For any type of media outreach, lead time is critical. Many reporters in the security space publish theirs.) Give yourself enough lead time.

How To 321

How To Media Report Pitching 321

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Be personable. Follow up .

Interviews 208

Interviews Media Construction B2B 208

MaccaPR

AUGUST 10, 2020

If you’re a B2B marketer, right about now you’re frantically testing which marketing strategies will help get you through the worst economic catastrophe since the Great Depression, the worst pandemic since 1918 and the most widespread racial upheaval since 1967. What’s a B2B marketer to do? It’s chaos out there. Can you elaborate?

B2B 71

B2B Interviews Crisis Trade Shows 71

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization. The survey puts some data behind a long-standing problem in B2B marketing.

Survey 117

Survey B2B Marketing Interviews 117

Flack's Revenge

APRIL 2, 2019

So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview. This is especially true for companies selling B2B tech and services lacking sexy, mainstream appeal. Scaling Your B2B. Not to dismiss growth hacks. And then what?

B2B 120

B2B Strategy Case Study Interviews 120

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 180

B2B Company Marketing SEO 180

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. What about B2B marketers?

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. Earned media isn’t always simple. That’s where the right media strategy comes in. In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR.

Pitching 177

Pitching B2B Product Launch Report 177

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. For example, if you’re promoting a B2B sales enablement tool, you’ll want to focus on sales podcasts and not marketing shows. This way they’ll feel comfortable on the day of the interview.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Here are 8 tech PR tools for a B2B thought leadership plan. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Stellar bylined content.

Leadership 149

Leadership B2B Tools Conference 149

Bianchi Biz Blog

JUNE 13, 2024

Here are some of our top takeaways: News stories that focus on electric vehicles, major business plan updates from automakers and Tier 1 suppliers, innovative technologies, new investments / expansions, and announcements that impact industry jobs are some of the most-clicked-on articles across the various media outlets represented on the panel.

Automotive 52

Automotive Media Interviews Pitching 52

Contently - Strategy

OCTOBER 18, 2022

For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews. Customer Interviews.

B2B 137

B2B Company Survey Enterprise 137

Bianchi Biz Blog

FEBRUARY 29, 2024

The earned media landscape is evolving. member firms to understand how difficult obtaining earned media has become in recent years, as well as what factors are contributing to the situation. FINDING 1: It’s unanimous: PR practitioners agree that generating earned media has become significantly more difficult.

Report 102

Report Automotive Media Local 102

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

In the pandemic era, capturing media attention has been tougher than usual. So, B2B PR professionals have a small window to catch their attention, hold it enough for them to actually read a pitch, and find it interesting enough to want to take action. The media pitch should also be short and personalized.

Pitching 193

Pitching Writing Media Advertising 193

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull!

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Media moves on Twitter. An updated and current media list is a PR person’s best friend. This one may seem cliche, but our team really is some of the best talent in B2B PR.

Agency 310

Agency B2B B2C Pitching 310

Sword and the Script

JANUARY 30, 2024

B2B spends too much to be careless with unsubscribe In B2B marketing , we spend a lot of time and money getting an email address. There’s an old Salesforce statistic that says B2B marketing spends $150 for every email address it acquires. When brands act like the media, they focus on giving the audience what they need.

Survey 122

Survey Marketing B2B Content Marketing 122

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

The media tour has been around for nearly as long as the PR industry. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite. The term is a little misleading, however.

Media 207

Media Meeting Interviews Film 207

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

B2B 78

B2B Media eBook Interviews 78

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. What about B2B marketers?

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Assistant Account Executives are client and media-facing, learning to interact with key stakeholders with guidance from senior staff.

B2B 203

B2B Policies Case Study Enterprise 203

Sword and the Script

JANUARY 2, 2024

Social media was blossoming. And the media landscape was evolving. It’s worked out splendidly because it perfectly characterizes the approach to B2B marketing and PR I profess to clients. An “Interview” with ChatGPT: What is Public Relations? Blogs were raging. That’s of course what I did. How has PR Changed?

Blogging 121

Blogging Software B2B Survey 121

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. In some cases, it might be apathy, fear or even distrust of the media. Build Trust with Content Interviews First.

B2B 60

B2B Blogging How To Media 60