ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. If you’ve spoken at industry conferences, upload the video.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. The ideal team member will have worked with various B2B tech companies (e.g., Creative and energetic personality! Strong writing skills.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Polls to gauge where followers stand on industry trends or common obstacles. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. It depends.

B2B 111

B2B Brand Branding B2C 111

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity B2B 353

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. And not every business is a household name. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. B2B doesn’t have to be dull!

B2B 120

B2B B2C Product Launch Creativity 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. He was previously a Director and has been with Crenshaw since 2012 where he has worked on B2B brands in cybersecurity, ecommerce, AI, and enterprise technology. About Crenshaw Communications.

Report 156

Report Communications B2B Enterprise 156

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. for the first time in an EMEA B2B marketing campaign?—?Snapchat just a bit boring. But this is changing.

B2B 120

B2B B2C Facebook Storytelling 120

Shift Communications

MAY 10, 2022

Every post on every channel needs amazing creative — vibrant creative, excellent copy and to point to high-quality content. Hesitancy to add TikTok to the marketing mix is understandable, whether because of a lack of creative resources or general strategic approach. They both trended on TikTok at one point.

Pinterest 78

Pinterest YouTube Social Media Trends 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. What ChatGPT Brings to Public Relations ChatGPT is a powerful tool – but in PR, we need to use it thoughtfully, and without devaluing human creativity and oversight.

Construction 182

Construction Storytelling Tools B2B 182

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. The best virtual event talk I’ve given this year was at the MarketingProfs B2B Forum. LinkedIn Events.

Trends 130

Trends LinkedIn Video B2B 130

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. With that in mind, here are a few things B2B companies need to know when it comes to AR.

Wireless 309

Wireless B2B Report Media Relations 309

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

Social Media 52

Social Media Trends B2C Media 52

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. Brands should also make sure the messaging and tone employed along with the news or trend they’re focused on is aligned with their business or product. Are you fast enough?

Trends 293

Trends Pitching Agency B2B 293

Prohibition

FEBRUARY 13, 2024

Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively. The absence of certain tracks could reshape trends – one to watch as the dispute unfolds! This dispute implies a potential shift in content creation strategies for TikTok marketers.

Instagram 62

Instagram LinkedIn Social Media Media 62

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. The platform has also launched Accelerate, an AI-powered B2B marketing campaign creator to support B2B marketeers. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

APRIL 3, 2024

Cheaper creative options Traditional advertisements come at quite a high expense, which can limit certain companies due to the advertising budget not being so high. Another factor here is the creative options tend to be much more expensive than your standard social media advert as the bar for quality is much higher, especially for TV.

Social Media 62

Social Media Advertising Advertising Marketing 62

Sword and the Script

MARCH 16, 2021

About 65% of respondents come from B2B companies, including both product and services organizations. Current optimism levels appear to continue the upward pre-pandemic trend from February 2020 at 62.7. A client of mine produces an annual survey of creatives and marketers which had a similar finding in this area. in June 2020.”.

Survey 151

Survey Marketing B2B Comparison 151

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. Diversity is pivotal.

Leadership 332

Leadership Trends B2B Agency 332

ImPRessions - Crenshaw Communications

JULY 10, 2020

Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends. While this may not seem like a must-listen for most PR pros, it’s very useful for anyone in B2B tech. Check out this list of podcasts for public relations and communications pros. . The PR Week.

Sports 332

Sports Radio Retail Advertising 332

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. Here are five points I think are relevant for B2B marketing leaders. Marketers from B2B product companies say their budgets grew 6.2%

Survey 62

Survey B2B Marketing Mobile 62

Landis PR

JANUARY 31, 2023

Branded lenses Brands can create 2D and 3D filters for TikTok users to try on and share with their followers, and TikTok will keep the filter on the “Trending” page for ten days. 64% of users have tried facial filters , making it a great way to reach new users in a fun and creative way.

Video 59

Video Creativity B2C B2B 59

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Prohibition

DECEMBER 12, 2023

These enhances creative options give content creators more flexibility and opportunity to showcase their creative flair. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. Photo: Unsplash.

B2B 77

B2B Media eBook Interviews 77

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. For those of you who don’t know, Clutch is an independent B2B review and rating platform designed to help clients connect with the right service providers, agencies, and consultancies for their needs. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story. Additionally, specialist communicators are adept at spotting and synthesizing trends within a sector or industry.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

SEPTEMBER 26, 2023

The survey isn’t segmented by B2B respondents but there were three findings that stood out. These one-on-one connections are even more important to younger consumers, who prioritize engagement over publishing volume and on-trend content.” Hire a B2B marketing and PR consultant who can think strategically and execute effectively.

Survey 125

Survey Social Media Brand Branding 125

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . Campaign takes pride in delving into industry trends and strategies. AdExchanger. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Sword and the Script

AUGUST 29, 2017

The conclusion is derived from a survey the two companies fielded to 1,300 business-to-business (B2B) professionals on LinkedIn with titles ranging from manager to CEO. Where and How B2B Marketing Generates Leads it Likes [Study]. What Does It Take to Implement Content Marketing Effectively in B2B? Give our services a try.

Leadership 65

Leadership B2B Study Marketing 65

Prohibition

AUGUST 2, 2023

Instagram simplifies content creation Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. Facebook has also been making it easier for users to discover popular and trending topics, as with Instagram, through redesigning the Explore tab for video.

Instagram 62

Instagram Twitter Social Media B2C 62

Prohibition

JUNE 2, 2023

For June, get to know all about B2B communications expert, and passionate cook in his spare time, our Account Manager – Nick. Working at Prohibition has enabled me to not only flex my creatives muscles, but also build a wide ranging skillset through working with a diverse client roster. How long have you been at Prohibition?

Meeting 62

Meeting B2B Social Media Agency 62

Prohibition

NOVEMBER 20, 2023

This tool will provide more creative options, making suggestions for your copy, generating backgrounds and introducing image expansion tools. Image expansion tool – this will use Meta’s Advantage+ creatives that help size your creative for the best performance. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Waxing UnLyrical

DECEMBER 4, 2018

Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend. Image by ElisaRiva via Pixabay, CC0 Creative Commons. Influencer marketing has been around for over a decade with the rise in popularity of YouTube.

Trends 77

Trends Marketing Real Estate Public Affairs 77