Creative Storytelling as the Soul of B2B Marketing [UML]
Sword and the Script
FEBRUARY 4, 2017
It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. 1) Creating Quality Content Starts with Why.
Let's personalize your content