Onclusive

NOVEMBER 17, 2021

Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring.

Analysis 195

Analysis Media Reputation Trends 195

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system.

Reddit 176

Reddit Software B2B Technology 176

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Measuring ROI and Attribution Quantifying the impact of influencer marketing on B2B outcomes, such as lead generation, customer acquisition, and revenue, can be challenging. We can help!

B2B 93

B2B Marketing Measurement Social Media 93

PRSay

MARCH 29, 2022

The monthly livestream on the PRSA LinkedIn page features discussions with the publication’s contributors and delves deeper into the topics of their articles. To make your writing more melodious, print it out and read it aloud to hear any awkward passages or sour notes. 1 on measurement with Mark Weiner here. .

Creativity 156

Creativity Print Software Writing 156

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. Ad value is calculated by measuring the column inches (in the case of print) or seconds (in the case of broadcast media) and multiplying these figures by the respective medium’s advertising rates (per inch or per second).

Measurement 73

Measurement Advertising Advertising Agency 73

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Find out how we simplify monitoring and measurement for brands and agencies.

Media 97

Media Nonprofit Pitching Analytics 97

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. While Google Analytics can’t tell you whether someone read an article you were quoted in, it can track traffic on your website. Measuring up, Marsha.

Data 78

Data Newspapers Analytics Measurement 78

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. As I read year-end wrap-ups and new year predictions each year, this topic inevitably crops up. And this year was no exception.

Pitching 95

Pitching Print Measurement Report 95

Burrelles Fresh Ideas

AUGUST 15, 2023

In this article, we look at how you can take advantage of an OKR framework to improve the efficacy and results you obtain from your PR strategies. These are essentially frameworks that help a business set realistic and measurable goals. It helps to set measurable goals that are both clear and realistic.

Strategy 71

Strategy Measurement Google Case Study 71

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Sure, budgets are smaller, print is moving to digital-only and some high profile journalist moves out of the industry have made headlines. Are you seeing more analysis in PR measurement? By Seedepth. Content is great. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

Waxing UnLyrical

AUGUST 26, 2015

That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Employee 40

Employee Measurement Communications Internal 40

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Related Articles by Dan: Hovercraft to SF? Leave a comment below or tweet Dan at @DanielKPIX.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 89

Software Pitching Measurement Enterprise 89

ImPRessions - Crenshaw Communications

JULY 11, 2018

Once the article or segment is live, both parties evaluate it for accuracy; it’s not uncommon for there to be small errors in names, titles, or other details. The company and its PR partner will amplify the article on all owned media, starting with social channels. PR measures up. What happens after the story publishes?

Report 136

Report Interviews Pitching Construction 136

Konnect Agency

NOVEMBER 26, 2019

Publications are getting increasingly more creative with the way in which they print or post paid media. A question publicist’s are often asked by clients after a placement hits is “Well how many people actually read the article?”

How To 80

How To Print Agency Social Media 80

Sword and the Script

NOVEMBER 26, 2019

PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. Sometimes you can use UTM tags to measure an incremental online action attributable to PR, but truly measuring behavior change (sales, votes, donations) is very difficult. High risk?

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring.

Software 78

Software Case Study Technology Tools 78

Cision

SEPTEMBER 13, 2017

Printed and digital materials: sales collateral. Conclude by Measuring Your Initial Success  . How many articles about the branding were published? Once you have established your brand guidelines, they need to be carried through across all company communications vehicles and owned media : Websites. business cards. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

The Resolution Blog

APRIL 23, 2018

Steph’s team at Experienced Media Analysts measure thousands of coverage clips each week to draw insights. If there is just one clip with the wrong data the whole campaign measurement can be incorrect! This comes from the principle that ‘the media type links to the source name’ rather than ‘the media type links to the article’.

Data 120

Data Measurement Examples Tools 120

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. ” The content in either article would be more or less the same. ”

Social Media 120

Social Media Facebook Print Advertising 120

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Measuring public opinion. Click Buy the Book here www.UnknownToExpert.com.

Strategy 93

Strategy Publicity Comparison Social Media 93

PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. Enter Blendle: The app that tries to do for print publications what Flipboard did for onlines, letting you mix and match articles from different magazines and newspapers. The mobile app is out and it’s very polished.

Journalism 48

Journalism Print Newspapers Advertising 48

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. As a content marketer, what’s my responsibility to double-check that information cited in a third-party article is accurate? Why accuracy in content marketing is important.

Content Marketing 120

Content Marketing Marketing Viral Study 120

The Proactive Report

DECEMBER 21, 2015

With the gajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, in turn, can make locating those meaningful insights challenging. How to leverage: Measuring and evaluating campaign data creates another dimension in which to assess campaign success.

Data 100

Data Advertising Advertising Measurement 100

Stephen Waddington

MAY 19, 2020

I’ve included links to all these sources at the end of this article. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Beyond PR

MARCH 22, 2018

Just measure it in inches.” Maybe you got some decent pick up and had your story featured in an article. Once located, these articles would be clipped out like store coupons and added to books (yes – that’s why we still call them “clip books”!) ” — Andy Warhol. Broadcast – television and radio.

Media 75

Media Radio Newspapers Print 75

Mindful Marketing

SEPTEMBER 19, 2020

Jason, who wrote a guest blog for Mindful Marketing about a smart cane and who was my coauthor on a CommPRO article titled, “How Serving Blind Consumers Creates Competitive Advantage,” is completely blind. million Americans had lesser impairment as measured by “the best-corrected visual acuity in the better-seeing eye.”

Corporate 102

Corporate Consumer Employee Print 102

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. And once we have gained seats in the C-suite or have the ears of executives, we are called upon to make it happen.

Storytelling 163

Storytelling Media Nonprofit Government 163

MaccaPR

OCTOBER 29, 2019

For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? In a Forbes article, Walgreens describes its omnichannel strategy as “Whatever. It’s Not About the Channel.

Brand 90

Brand Branding Marketing Enterprise 90

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 76) I write and edit articles that get consumers to understand why our brand is better than others.”.

Employee 148

Employee Print Writing Survey 148

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

OnePitch

SEPTEMBER 8, 2022

We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. What’s your best tip for measuring PR? The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

PR can boost a video campaign more discoverable through press releases, articles, blog posts, and social media content. PR professionals collaborate with digital marketers and content creators to identify high-impact keywords and phrases that align with the brand’s messaging and target audience.

Video 109

Video Marketing SEO Social Media 109

Beyond PR

MARCH 1, 2018

Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better. Deriving ROI from coverage in a handful of TV outlets and a few hundred print publications is one thing. Enter Impact. Did they buy?

Media 73

Media Measurement Enterprise Television 73