Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. This has made it more challenging to pitch stories successfully.

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

So, there’s not a one-size fits all approach to PR or media relations. To execute a strong PR program and target the media outlets that will work best for your brand, assess your goals. Some allow non-subscribers to see a limited number of articles before directing to the payment channel, but the limits are there. .

Media 310

Media Retail B2B Journalism 310

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. To be sure, it was a good pitch, but so were the others.

Pitching 112

Pitching Media Relations Survey Advertising 112

Bianchi Biz Blog

OCTOBER 9, 2023

During my college years I contributed stories to the student newspaper and interned at a couple local news outlets in southwest Ohio before graduating with my bachelor’s in English-Journalism in 2005. What advice do you have for PR people that want to pitch you? area locals, A Sound of Thunder. Know your audience.

Transportation 99

Transportation Meeting Newspapers Media 99

Bianchi Biz Blog

NOVEMBER 20, 2023

An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. I submitted an article about our van club to that van magazine and was offered a job.

Journalism 114

Journalism Automotive Interviews Writing 114

Cision

DECEMBER 12, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. You can start with a site like HARO , which sends out several earned media opportunities each day. Are You Finding Fake Media Sickening?

How To 279

How To Media Pitching Creativity 279

Sword and the Script

SEPTEMBER 18, 2018

I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. I can share great numbers and show potential clicks from our press release page, traffic and articles we are mentioned in. 7) How has your nonprofit experience helped you professionally?

Media Relations 68

Media Relations Media Insurance Insurance 68

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. runs to the airport with boxes of physical media kits before the last FedEx flight left.

Agency 88

Agency Energy Crisis Management Industry 88

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. What advice do you have for PR people that want to pitch you?

Meeting 72

Meeting Automotive Engineering Journalism 72

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. You may have a wonderful idea for an article about trends in plastic surgery, but the city government reporter is unlikely to care. CISION-State of the Media Report.

Pitching 78

Pitching Government Financial Survey 78

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people? Slow response.

Automotive 81

Automotive Engineering System Media 81

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. For example, I’d venture MailChimp , a vendor based in my adopted hometown of Atlanta, used email to pitch the New York Times on this feature: MailChimp and the Un-Silicon Valley Way to Make It as a Start-Up. 2) Personalization is Optimization.

Marketing 114

Marketing Pitching Survey Study 114

Bianchi Biz Blog

APRIL 17, 2023

They expect our articles to dive deep into the technical details and the development process. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you? and tell their development story is always fun.

Engineering 77

Engineering Automotive Agriculture Media 77

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore.

Media Relations 52

Media Relations Media Pitching Writing 52

Bianchi Biz Blog

OCTOBER 24, 2022

Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. I covered everything from town politics, police, fire, education, town budgets, and local happenings in the community. You can follow Cristina on social media here: Twitter.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

MAY 16, 2022

But if I have to pick one, I think it would be the articles I have written about the U.S. My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue.

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

FEBRUARY 21, 2022

While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. I started off covering education and other local issues.

Meeting 94

Meeting Transportation Media Sports 94

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Landis PR

MARCH 29, 2021

During the summer, when various protests and conversations regarding social justice were taking place, a local high school’s mascot, which at one point in its history looked like a Confederate soldier, was under scrutiny, and some alumni were hoping for a change. What advice do you have for PR people who want to pitch you?

Meeting 96

Meeting Media Local Interviews 96

Beyond PR

JULY 20, 2016

Get local: Most of the media outlets you reach out to are focused on a specific audience. Even mainstream media outlets break their coverage into different beats. Keep it simple: Channel the tiny house trend and eliminate clutter from your press releases and pitches.

Media Relations 40

Media Relations Media Local Healthcare 40

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. What advice do you have for PR people that want to pitch you? What is the motive behind this pitch? Have a reason. Provide assets.

Meeting 81

Meeting Automotive Media Transportation 81

Cision

DECEMBER 22, 2016

Therefore, it is vital to craft campaigns that engage individuals who have the strongest target audience for each client’s brand and in whatever fashion resonates with them — whether that’s pitching via Twitter, hosting press conferences via Facebook live, or going old school with an SMT. What is your secret to media relations success?

Tourism 120

Tourism Travel Conference Crisis 120

Bianchi Biz Blog

JANUARY 11, 2021

It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Before that, I was the editor of an Arts & Entertainment magazine and covered lots of local politics in Michigan and Hawaii as well as writing personal essays from my time spent living in Japan. Cooking, hiking or playing board games.

Automotive 55

Automotive Meeting Report Media 55

Buzzstream

OCTOBER 17, 2018

For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. Even though the writer over at SimpleMost loved our pitch, she knew her editor wasn’t going to have time to read through the pitch and assign it out.

Pitching 106

Pitching Viral Data Content Marketing 106

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Know who you pitch. said his newsroom receives countless email pitches every day.

Report 172

Report Local Media Pitching 172

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

Publicity 174

Publicity Leadership Corporate Agency 174

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Landis PR

MAY 17, 2021

Or, perhaps even better, I’d love to visit Barrow, Alaska again for a few months to write about the locals and what concerns them. What advice do you have for PR people who want to pitch you? Related articles: J.B. The post Meet the Media – Warren Thayer appeared first on Landis PR. Hunt Teams With Google.

Meeting 92

Meeting Media Retail Radio 92

Landis PR

APRIL 12, 2021

Wires are essential for news organizations wanting to get a jump on a story, and they complement the news organizations’ staff by covering stories the local papers can’t or won’t get to themselves. Related Articles by Dan: Hovercraft to SF? I really don’t have one.

Meeting 98

Meeting Media Print Enterprise 98

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? But I’ve seen people panic when asked questions by the media and honesty is sadly not always top of mind.

Trade Shows 40

Trade Shows Pitching Local Web 40

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Radio Interviews 100

Beyond PR

DECEMBER 14, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. You can start with a site like HARO , which sends out several earned media opportunities each day. Are You Finding Fake Media Sickening?

How To 68

How To Media Pitching Creativity 68

Polaris

FEBRUARY 16, 2015

In other cases, media coverage builds businesses, especially start-ups who have an interesting story. I recently heard Chris Gilpin, founder of Turnstyle , tell an audience of Ivey alumni how one article in a major American business publication led to subsequent coverage in major media across Canada and the U.S.

Banking 100

Banking Media Local Survey 100