Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106

B2B Survey Pitching Software 106

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Flack's Revenge

OCTOBER 15, 2020

The irony is that pitches from startups often go ignored by major media. And negative articles, of the techlash variety, seem to be good attention-grabbers. These are some of the same types of questions PR has been facing since the advent of social media. He tweeted: I rarely cuss in writing. PR Implications.

Leadership 282

Leadership Social Media Trends Facebook 282

Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.

Pitching 195

Pitching Data Technology Storytelling 195

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

Report 172

Report Local Media Pitching 172

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. I loved it.

Journalism 114

Journalism Automotive Interviews Writing 114

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. Today’s post is focused on Propel an all-in-one PR software tool.

Software 138

Software Pitching System Analytics 138

ImPRessions - Crenshaw Communications

APRIL 3, 2018

Almost Famous (2000) — Media Relations. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece. Both the inexperienced reporter and the naïve band members make the media relations mistake of getting too close to be objective.

Tools 170

Tools Government Crisis Public Affairs 170

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

DECEMBER 31, 2019

In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. 1) What do Public Relations Salary Ranges Look Like in 2019? 2) Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder. hours to write.

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. To that end, a key requirement of a PR firm is its capacity to conceptualize and develop web content that can meet combined needs of prospects, customer and influencers, including the media.

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020. Public Relations Statistics from 2020. The media PR salary: $100,000. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ).

Survey 176

Survey Marketing B2B Study 176

5W PR

APRIL 13, 2020

In fact, when it comes to having a bylined article, it should never be a one-time thing that a person does and then forgets about it. Bylined articles should always be a part of the content calendar, and are only one of the many tools that brands should be using in their visibility programs. Create a Relevant Bylines.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Shift Communications

NOVEMBER 12, 2018

During my first year at SHIFT, I have learned several pitch writing techniques and seen some success, but I’ve also had days when I’ve received radio silence from reporters. I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach.

Pitching 89

Pitching Comparison Writing Radio 89

Polaris

DECEMBER 11, 2014

When I graduated from Ivey back in the ’80s, reputation management and its kin, corporate social responsibility, were foreign concepts. But when the article appeared, the company owners were frustrated. The article mistakenly said dpms planted a tree for every product it sold. Properly prepare for media interviews.

Apparel 123

Apparel Media Ethics Interviews 123

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? That’s what Cision is doing with earned media , except the first “target” is the article and the “retarget” is the paid campaign. Cision says retargeting advertisements based on earned media audiences in this way is more effective too.

Publicity 90

Publicity Media Advertising Advertising 90

PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? At News & Experts, we’ve had great success providing the media with content that is written like a newspaper article. And if so, how long should you wait? The answer to the first question is “yes.”

Survey 78

Survey Pitching Newspapers Software 78

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Yet most of the time, it’s hard to know where to begin—especially if you don’t have a public relations background. News releases are tricky to write … and to edit. You know the drill.

How To 100

How To Marketing Writing Training 100

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 147

Publicity Newspapers Journalism Energy 147

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. She did review it and ended up writing about it too. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. The pitch was about a study they had done.

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Critical Mention

DECEMBER 10, 2021

The Critical Mention Help Center allows users to browse through help articles and video tutorials. The Help Center has articles on how to create searches, how to build reports, how to create different types of alerts and more. Display Charts by Time, User Type, Traffic Channel, Source and Referrals. Priscilla Osorio.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Genuine Corporate Apology ).

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. The New York Times printed the article in full. They act as a common, corporate language.

Industry 153

Industry Publicity Agency Community 153

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. Moreover, articles are being formatted to better accommodate the small screen size of phones.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Lots of ghostwriters work with CEOs to write LinkedIn updates. Go beyond sharing a headline.

B2B 103

B2B Twitter Brand Branding 103

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. 2) Earned media still reigns as THE most credible. Blogs, including independent and corporate blogs, can be credible.

Study 61

Study Survey B2B Advertising 61

Sword and the Script

SEPTEMBER 3, 2016

Below you’ll find three articles I’ve vetted and selected some points to highlight. Don’t forget your target audience,” writes Owen Walker in an opinion piece for PRWeek titled What corporate PRs can learn from activist investors. Mr. Walker has two more lessons worth reading in the full article.

Pitching 62

Pitching Crisis Policies Corporate 62

Bianchi Biz Blog

JANUARY 23, 2023

Trump’s tweet was in response to Goodyear (corporate) sending out a missive urging workers not to wear political attire in the workplace. I have a background in English literature, so I always enjoyed the writing and reporting more than overall management, though I did enjoy that time as well.

Meeting 77

Meeting Report Chemicals Media 77

Sword and the Script

NOVEMBER 7, 2023

This sharp contrast to the way many traditional media databases work: where some underpaid non-native-English speaking person living off-shore has designated a reporter to a beat, like “tech” which is too broad to be meaningful and leads to a deluge of PR spam for reporters. The company also rolled out coverage spikes.

Employee 135

Employee Software Survey Tools 135

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. I was pretty good at media relations and I was confident I’d be able to turn things around. 1) Long-form wins in data analysis of 700,000 articles by SEMrush. The average article runs 901-1,200 words.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

SEPTEMBER 17, 2016

If PR professionals understand what it means to re-purpose content, it might be because there’s a new “pitching tips” blog post or article at least every week. This is all sage advice, but it’s the minimum barrier to entry in effective media relations, and yet it gets recycled and re-polished on a continual basis.

Pitching 60

Pitching Infographics SEO Creativity 60