ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Innovative ways to work with ad, marketing, and SEO partners. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. promoted the independent feature film, The 12 Lives of Sissy Carlyle , that resulted in 89 articles with a $3.66 Phyllis Weiss of Weiss Communications, Inc.

Banking 96

Banking Film Transportation Financial 96

Reputation Us

APRIL 18, 2017

But, what is thought leadership and who constitutes being a leader of thought? A thought leader is someone prominent and who many view as having expertise or exceptional insight regarding a specific topic. What does this mean for a business though and how do you find your thought leaders? Get your experts out there!

Leadership 83

Leadership Print Training Radio 83

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. But where do PR teams find third-party influencers?

B2B 136

B2B Brand Branding Trade Shows 136

Buzzstream

AUGUST 12, 2020

The “need for speed” often can cause even marketing experts to take the time to check: Is it only writers from the outlet’s team who contribute? As expert-level marketers, it is imperative to check-in and make sure that you simplify your touchpoint and show that you are credible. . Image from FRACTL and displayed on PR News Daily. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. More Intelligent” Marketing Automation. I love traditional marketing automation. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

JUNE 15, 2023

Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. A strong opinion article can position the business as relevant and its chief executive as an industry thought leader. What is earned media?

Reputation 156

Reputation Brand Branding Media 156

Waxing UnLyrical

OCTOBER 14, 2010

Why, sometimes, steps are not OK The title of this post, if you couldn’t detect it, is a play on articles that follow a certain naming pattern: ### [NOUN - plural, syn. A leader, on the other hand, ascribes importance to the productivity of a group. Or “Turn your articles into downloadable reports/ebooks.&#

Blogging 71

Blogging Twitter Creativity Facebook 71

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I joined as vice president of marketing. Axcient was born.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Waxing UnLyrical

SEPTEMBER 14, 2010

This was why I was so disappointed in the Mashable article from about a month ago on “ the future of public relations and social media &# because, despite the word count, quotes from 14 PR pros (some of whom I know and respect mightily), and pretty screen shots, pretty much its entire thrust was that PR = press releases = publicity = PR.

Facebook 106

Facebook Twitter Education Industry 106