Goodbye Third-Party Cookies, Hello Content Marketing
Contently - Strategy
MAY 13, 2024
We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. One of the most immediate impacts is likely to be on the allocation of marketing budgets.
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