Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Shift Communications

NOVEMBER 17, 2017

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. What is Predictive Analytics? So, what exactly is predictive analytics?

eBook 104

eBook Analytics Data Software 104

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. Sales Pitches.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics B2B Google Data-Driven PR 60

The Hoyt Organization

SEPTEMBER 8, 2023

As businesses become more digitized, paying attention to current trends, like the ever-growing importance of social media and data analytics, helps to promote and protect brand image. Also, it allows professionals to employ the right PR strategies when it matters most. Today, companies expect more from their PR departments.

Trends 89

Trends Brand Branding Analytics 89

Shift Communications

MARCH 11, 2015

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. With a little training on how to view baseline metrics, the tool can do wonders for a PR program and a PR professional. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. Nearly $90k in sales.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Onclusive

AUGUST 15, 2017

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. Build that trust over time by showing that you’re studying PR data/results and thinking critically about the PR strategy you have a play.

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Twitter also recently released its own Analytics dashboard to all users. Google Analytics. PR pros, want a deeper dive?

Data 117

Data Data-Driven PR Big Data Analytics 117

Onclusive

MAY 10, 2017

This isn’t surprising per se, just a relevant consideration for those beginning PR careers or looking to relocate for a higher income in the field. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. In the end, working in PR can be as challenging as it is rewarding.

Trends 150

Trends Publicity Data-Driven PR Government 150

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. You have to learn to gather it, slice and dice it, analyze it and extract the insights that drive your PR strategy and actions.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Airbnb has no rooms.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Data-driven PR. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

FEBRUARY 20, 2019

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget.

Trends 142

Trends Industry Wikipedia How To 142

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 7, 2014

Clients in our industry are savvy enough to ask for reporting and analytics. Measuring the the success of programs by the numbers is quickly becoming the standard in PR and marketing with access to so much data. The trouble with having lots of data is determining which to use and how to determine the metrics of success.

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. A great place to start is Google Analytics with its plenty of “out of the box” metrics. Here’s how.

Analytics 74

Analytics Google Measurement Data 74

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

NOVEMBER 27, 2017

Companies slow down in America between Thanksgiving and New Year’s Day. Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31. Predicting PR Job Searches. People’s thoughts turn towards friends, family, and home.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

Shift Communications

MAY 4, 2016

SHIFT has prided itself on its independence for the past 13 years (and our status as one of the few ESOP companies out there), even as so many of our competitors were peeled off by intergalactic holding companies like WPP, Publicis, etc. I know, it’s a little jarring at first to hear this news. What’s next? More of the same.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? How can we use data, analytics, and algorithms to achieve awareness at scale? What does the public relations industry have to look forward to in 2017? Let’s see if we’re ready for them. Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

AUGUST 9, 2017

Now, any sane (and knowledgeable) PR person will explain to their client that the business press coverage might not drive the type of website traffic and content engagement they want (which Google Analytics can easily show us). Show reporters that the trend goes beyond one company (your client) and you increase your chance for success.

Media 100

Media Data B2B Pitching 100

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Owned content can be a cornerstone for a successful company. Rather than being influenced by opinion and bias, turn to the data! Owned content.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

FEBRUARY 29, 2016

SHIFT was not the first Google Analytics Certified Partner ; there were hundreds of companies before us. In the PR industry, however, we hold that distinction. Likewise, SHIFT is by no means the first user of IBM’s Watson Analytics. We are, to the best of our knowledge, one of the earliest adopters in PR.

Analytics 60

Analytics Google Technology System 60

Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms. – There are two sides to this lack of trust in a data management process and data analytics solution.

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

JUNE 12, 2017

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? When public relations works well, people know our company, our products, our services, and positively associate with them. PR Isn’t Sales. Why did our friend recommend a company to us?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

MARCH 12, 2018

No coverage at all is the worst possible outcome, because it says our company doesn’t matter. Our company isn’t in the game. Our company doesn’t even cross our potential customers’ minds. So, what measurable trait helps us determine the effectiveness of PR? What is branded non-negative search?

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

NOVEMBER 16, 2015

Companies, stakeholders, clients, and communicators all want to put their brand, their products and services in the best possible light. Disclosure: IBM Watson Analytics and Watson are trademarks of IBM. Is there even a potential for right or wrong to exist, or is issue Y actually agnostic?” Christopher S. Used with permission.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

Companies, stakeholders, clients, and communicators all want to put their brand, their products and services in the best possible light. Disclosure: IBM Watson Analytics and Watson are trademarks of IBM. Is there even a potential for right or wrong to exist, or is issue Y actually agnostic?” Christopher S. Used with permission.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

OCTOBER 1, 2015

As marketers, we are bombarded with information and data from all directions. Social media data, web analytics, email marketing metrics, oh my! Data can only get you so far – what tactic works for one company may be unsuccessful for another. This skill comes with experience.

Big Data 60

Big Data Data Pinterest Storytelling 60

Shift Communications

NOVEMBER 13, 2017

This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. The best PR professionals will never deliver impact if they land great hits in the wrong publications. Christopher S. Vice President, Marketing Technology.

How To 131

How To Conference Pitching Software 131

Shift Communications

NOVEMBER 20, 2017

Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. B2B tech companies have jumped in with both feet. Pharmaceutical companies. SaaS technology companies. Technology companies. Airlines have started using more characters. Environmentalists. Floral and gifts.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Imagine you were ABC Car Company, and your arch competitor was XYZ Motors. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How does it go wrong?

Analysis 60

Analysis How To Data Analytics 60

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain.

Data 195

Data Communications Reputation Data-Driven PR 195