Onclusive

MARCH 26, 2021

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted. The post The Growth PR Playbook appeared first on Onclusive.

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Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.

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Onclusive

APRIL 8, 2020

To get the credit you deserve and the resources you need as a PR professional, you have to make one key shift. You must learn to speak the same language as the people who make all of the investment decisions in your company — your executive team. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Today, PR strategy is often informed by data insights. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

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Data-Driven PR Tools Training Data 212

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Simply put, attribution shows how PR efforts are helping a company achieve its business objectives.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights. Clarissa Horowitz.

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Data-Driven PR Measurement Data Report 286

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

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Brand Branding Media Measurement 370

Onclusive

APRIL 8, 2020

There has never been a better opportunity to claim your seat at the table by serving your company as a communications leader during this time of crisis, and providing unique insights that only you have access to. But in order to get the credit you deserve and the resources you need as a PR professional, you have to make one key shift.

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Data-Driven PR Exercises Measurement Data 195

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

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Data-Driven PR Strategy Data Measurement 150

Onclusive

DECEMBER 6, 2017

What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR. Enter the era of data-driven PR through artificial intelligence.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

The Hoyt Organization

SEPTEMBER 8, 2023

Today, companies expect more from their PR departments. As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends 97

Trends Brand Branding Analytics 97

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after.

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

FEBRUARY 20, 2019

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Well, first it’s a free media monitoring tool and while other tools may give more analytical data about coverage, they also can eat into a budget.

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Trends Industry Wikipedia How To 142

Shift Communications

NOVEMBER 24, 2014

The fourth spike was from Scott Monty joining the company , which is not a repeatable event, and thus we can’t count on it in the coming year or add it to our playbook. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Data 117

Data Data-Driven PR Big Data Analytics 117

Onclusive

MAY 10, 2017

This isn’t surprising per se, just a relevant consideration for those beginning PR careers or looking to relocate for a higher income in the field. Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. In the end, working in PR can be as challenging as it is rewarding.

Trends 150

Trends Publicity Data-Driven PR Government 150

The Proactive Report

DECEMBER 27, 2017

Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. How to create effective content that speaks to your audience’s needs and meets the brand’s goals. The days of “bright ideas” or trial and error are over.

Trends 124

Trends Data-Driven PR Data System 124

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Data-driven PR. Year of the employee.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations' VP, Account Services.

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Data-Driven PR Data Technology Print 60

Shift Communications

NOVEMBER 7, 2014

The section ends with some great questions that will help your company find its way to measuring the right thing, not any thing. This chapter also speaks to the importance of being aligned with other departmental and company wide goals. Are you clear about where the points of attribution are for your company’s funnel?

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Cision

JULY 2, 2015

Data measurement is the only way to ensure your business succeeds now and in the future. But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand.

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Data-Driven PR Measurement Data Creativity 120

Shift Communications

FEBRUARY 4, 2015

If you’re a security hardware provider, buying attitudes are changing internally at Fortune 500 companies and you need to understand how to reach and message to the CFO vs. the network admin. If so, this means you already have a wealth of data that you can arm your PR and communications partners with for more strategic results.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

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Data-Driven PR Data Conference Tools 79

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal?

Data 60

Data Publicity Data-Driven PR How To 60

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Barokas

AUGUST 8, 2017

But organizing data into digestible, interesting statistics not only incentivizes reporters to cover our clients, it also helps establish them as authorities in their respective industries. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. This is natural.

B2B 147

B2B Data Retail Survey 147

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. Airbnb has no rooms.

Publicity 166

Publicity Data Analytics Advertising 166

Prohibition

FEBRUARY 14, 2023

A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 4, 2016

SHIFT has prided itself on its independence for the past 13 years (and our status as one of the few ESOP companies out there), even as so many of our competitors were peeled off by intergalactic holding companies like WPP, Publicis, etc. I know, it’s a little jarring at first to hear this news. What’s next? More of the same.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

MARCH 11, 2015

With a little training on how to view baseline metrics, the tool can do wonders for a PR program and a PR professional. Take for example one of my clients – a quirky, sarcastic (and hilarious) t-shirt company whose typical retail value per product is around $20-$25.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

JUNE 12, 2017

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? When public relations works well, people know our company, our products, our services, and positively associate with them. PR Isn’t Sales. Why did our friend recommend a company to us?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

MARCH 12, 2018

No coverage at all is the worst possible outcome, because it says our company doesn’t matter. Our company isn’t in the game. Our company doesn’t even cross our potential customers’ minds. So, what measurable trait helps us determine the effectiveness of PR? What is branded non-negative search?

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Measurement SEO Policies Reputation 107

Shift Communications

DECEMBER 4, 2017

Companies at their apogee today may find themselves at their perigee within months. The 2018 PR Mega-Trends. While companies may be publishing more of these than ever, their impact continues to lessen every year. Disruption of industry stalwarts is inevitable. Part 1: Earned Media. Press Releases Continue Their Slow Demise.

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Trends Publicity SEO Advertising 161

Shift Communications

JANUARY 28, 2019

A launch can be a great moment for a company. For some companies that can be easy. Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. (Cue the crickets.). The harder part is maintaining that momentum after it’s come and gone.

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How To Case Study Conference Web 89