Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Shift Communications

NOVEMBER 24, 2014

When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers. Look for unusual events that are worth noting, spikes in your data that clearly stand out. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. Step 1: Ask for access. Step 2: Confirm goals. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data.

Analytics 92

Analytics Software Data System 92

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? As well, it synthesizes a host of ideas.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. How might our predictions go awry?

Analytics 87

Analytics Engineering Data Reddit 87

Onclusive

DECEMBER 6, 2017

A 2016 survey from Narrative Science found that 58 percent of enterprise business executives are already using predictive analytics within their organization. What this means for PR. Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Shift Communications

MARCH 11, 2015

With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. In fact, you’ve seen an entire team form within the SHIFT walls dedicated to quantifiable PR. Tap into Google Analytics.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Onclusive

AUGUST 15, 2017

We consider it one of our missions to help strip away the fear PR and communications strategists feel when their executives or clients ask for proof that what they’re doing is working. Being a good communicator doesn’t mean you can’t be data-driven. Being a good communicator doesn’t mean you can’t be data-driven.

Data 170

Data Data-Driven PR Analytics Measurement 170

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? The typical response is that PR ROI and Earned Media are more difficult to measure.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

APRIL 10, 2015

This week we celebrate the 12 th anniversary of the founding of SHIFT Communications. If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.” Agency Life Data-Driven PR News agency news anniversay' And what a ride it’s been!

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Data-Driven PR Communications Agency Social Media 60

Shift Communications

NOVEMBER 10, 2014

Twitter also recently released its own Analytics dashboard to all users. We could use this information to inform a blog post, giving insights into social media use during fall premiers. Google Analytics. If you have access to your Google Analytics account, you’re in luck! PR pros, want a deeper dive?

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Last but not least, want to get search engine data inside Google Analytics? Social Media Configuration.

Analytics 60

Analytics Google Data Engineering 60

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. In Conclusion.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Onclusive

MAY 10, 2017

Companies such as Iris PR and Vidyard are giving PR professionals and communications experts data sets and analytics tools that help them understand which messages are resonating with customers and prospects. In the end, working in PR can be as challenging as it is rewarding.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

DECEMBER 27, 2016

Want to see how to do this for your blog? Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS.

Infographics 68

Infographics Analytics Data-Driven PR Data 68

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Our PR teams have been taking an analytical approach to forming their account strategies for some time, and our clients have been very pleased with the results. Casey Egan.

Google 98

Google Data Pitching Tools 98

Shift Communications

OCTOBER 22, 2014

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. We boosted one post a day – the post containing our daily blog content – to our target audience, determined through audience research. Tori Sabourin.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Rise of the Machines.

Publicity 166

Publicity Data Analytics Advertising 166

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. cta] The post SHIFT Archives: The Best of Q1 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Here’s how. Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Click for full-size image.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. The noise is created by the jumble of news sites, blogs of all types, celeb gossip, tweets and posts from numerous friends and acquaintances. Lookin’ good, right? Why do we believe in this approach? Watch this space.

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Shift Communications

OCTOBER 15, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Many of these metrics are easily found via tools in the Moz suite, through the native social platform dashboard and through Google Analytics. Derek Lyons.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

DECEMBER 21, 2018

Want to see how to do this for your blog? Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. Where are these metrics located within Google Analytics?

Analytics 74

Analytics Google Measurement Data 74

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social platforms like Hootsuite or a marketing one like Hubspot can collect, visualize, and collate data analytics on subscriber demographics, email engagement, website activity, and social engagement. It’s an expensive proposition, but it can anchor a PR campaign and build credibility over years.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Will a blog post go viral? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. From PR to Marketing: Why You Should Expand Your Skill Set. Here’s how.

Analytics 60

Analytics Viral Social Media Google 60

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. One of the most important public relations elements is communicating with media outlets as well as journalists. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Daily blog posts demand large amounts of time and effort. To test this process, we wanted to see what type of communications-related content resonates.

Data 92

Data SEO Guidelines Advertising 92

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

JULY 19, 2017

s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Predictive analytics. Even if you aren’t a shark, a crisis can hit when you least expect it. Are you prepared?

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Case Study Crisis Management Crisis Study 118