ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. But for all the hype, there truly is no substitute for manual research and human analysis.

SEO 333

SEO Analysis Meeting Travel 333

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Monitoring & Analysis. Internal Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

MAY 20, 2024

This position is uniquely based on both the internal and external context and a balance of emotional and intellectual intelligence. Right now, in the global year of elections, there’s no bigger issue on the minds of corporate communications professionals — a fact highlighted by both the Page Society and PRovoke media recently.

Corporate 78

Corporate Banking Internal International 78

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Internal Communications. Media Training. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

APRIL 4, 2024

Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. The post NewsWhip awarded eleven G2 badges for Spring 2024 appeared first on Newswhip.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Onclusive

DECEMBER 14, 2021

The good news is that with pre-built reporting tools, you can free yourself to focus on what you do best – communications strategy, media relations and managing brand reputation. There are a variety of metrics which we use internally, but the share of voice and potential customer analysis is well above the competitions.

Tools 370

Tools Report Comparison Media 370

Onclusive

APRIL 4, 2023

Here are some steps to consider: Identify key metrics to monitor on social media Before assessing a CEO’s brand reputation, determine which social metrics matter most to you. Digimind Social Listening can help track these all-important mentions. Gain some best practices for understanding media and industry trends.

Reputation 195

Reputation Corporate Brand Branding 195

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Analysis 318

Analysis Viral Trends Software 318

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. Like HARO and ProfNets, it has delivered new media opportunities for our client spokespersons.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

Data 273

Data Report Study Analysis 273

Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. Social media is also an important factor when distributing releases. The study suggests that several factors can drive better social media amplification, starting with broader distribution.

Data 273

Data Study Social Media Analysis 273

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Audience analysis and tracking can help you with this. The impact of social media on news consumption In the age of social media, news consumption has undergone a paradigm shift.

Newspapers 130

Newspapers Social Media Data Consumer 130

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Everyone is using social media for marketing today. 2) Social media training for users in the organization.

Social Media 239

Social Media Crisis Training Media 239

Shift Communications

OCTOBER 27, 2017

We see modest growth below, as Twitter adds an additional 1.23% quarter-over-quarter growth in monthly active users: Twitter now addresses 330 million users around the world; their presence is largely international. While Twitter data has well-known, well-documented biases , it’s still far more open for analysis than other social networks.

Twitter 87

Twitter Social Media Media Analysis 87

Polaris

MARCH 13, 2015

Social media and Twitter in particular, amplified Arquette’s words. that social media has both favourable and not-so-favourable consequences. While social media platforms communicate our message to the masses, they leave us vulnerable to criticism if the masses don’t like or agree with what we say.

Social Media 100

Social Media Media Analysis YouTube 100

Stephen Waddington

JUNE 20, 2017

The Creative Echo Chamber survey, published at Cannes Lions International Festival, uncovered a creativity chasm. This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington. Thanks for stopping by.

Creativity 87

Creativity Analysis Publicity Public Affairs 87

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More internal comms.

Communications 126

Communications Crisis Internal International 126

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. She labels social media a “hydra” and lays out some key steps in preventing and handling crises which incubate there.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . On the positive side, something the client has overlooked or takes for granted could be useful information for media relations or storytelling.

Agency 310

Agency Measurement Meeting Reputation 310

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 185

Measurement Communications Analysis Data 185

PRSay

SEPTEMBER 16, 2020

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. Our internal communications team provided communications support for our facilities across the country.

Ethics 203

Ethics Public Affairs Crisis Management Training 203

Wadds Inc.

JUNE 5, 2023

These include identifying issues, ethics, word choice, working with traditional and social media, effective decision-making, and learning. Each chapter includes a useful real-life case study analysis – reviewing a situation, how Coleman would have handled it and key learning points.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 137

Survey Communications Measurement Internal 137

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers.

B2B 77

B2B Trends Strategy Marketing 77

Buchanan PR

JULY 25, 2023

In the fast-paced world of social media, staying relevant is a constant challenge for platforms seeking to maintain their user base and attract new audiences. IHOP to IHOB: The International House of Pancakes shocked the world when it teased a rebranding as IHOB (International House of Burgers).

Twitter 77

Twitter Instagram Internal International 77

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. A thematic analysis was conducted of the two qualitative responses. It reports on the factors that determine effectiveness.

Corporate 135

Corporate Communications Public Affairs Resources 135

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

Social Media 65

Social Media Strategy YouTube Analytics 65

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Video Analysis. Monitors “video content on social platforms” to identify “logos, celebrities, scenes and objects.”

Survey 152

Survey Software B2B Pitching 152

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Karen Freberg

MAY 7, 2017

I did not go to the event this year, but I was able to attend at least virtually, thanks to social media. Danielle Henson, Bell Holder, and Sebastian Inchauste were three of the social media interns this year for the Kentucky Derby. Here are some of my thoughts: Live video was implemented EVERYWHERE.

Social Media 40

Social Media Analysis Trends Media 40

Reputation Us

DECEMBER 23, 2014

At LT Public Relations, we are firm believers that good PR doesn’t just happen—it takes thoughtful analysis and planning. The end of one year and the beginning of the next is an ideal time to take a step back and review the current state of your company’s PR efforts and prepare for the next 12 […].

Crisis Management 129

Crisis Management Crisis Communications Reputation Crisis 129

Agility PR Solutions

AUGUST 24, 2020

Just days after top officials at four international technology companies appeared before a Congressional committee, one of these companies—Facebook—responded to complaints that the social media giant is still not doing enough to protect users from bad actors online.

Facebook 129

Facebook Internal International Social Media 129