Stephen Waddington

SEPTEMBER 18, 2020

Start your own business and pitch for work. I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. PR businesses need to change fundamentally if they are to be truly diverse.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Small businesses are leading the pack, using social media to establish a brand presence (44%) and generate revenue (41%). Rise of Short-Form Video Content.

Social Media 87

Social Media Media Mobile SEO 87

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study.

Case Study 40

Case Study Study Training Small Business 40

Buzzstream

JUNE 5, 2024

It’s my favorite from a strategic point of view, but it can be challenging to get very creative. WriterBuddy AI Tools Industry Analysis Strategy: Using an enticing data visualization to build links. If you have a data-savvy team, you can get creative with collecting data in other ways. Let’s examine an example.

Digital PR 62

Digital PR Examples Strategy Survey 62

Cision

APRIL 5, 2017

You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. There is a new creativity in brand journalism but the feel is brand advertising. Wendy is a 20-year veteran of corporate, agency, consulting and small business ownership. Powered by CommPRO.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

AUGUST 20, 2016

It’s not very hard to produce some ad creative and, in an instant, buy millions of impressions for it. Small Business Trends contributor Amie Marse , who runs a small content firm called Content Equals Money , lays out a compelling case in a piece titled, 8 Reasons You Should be Creating More Long Form Content.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Creative employee communications. ” Tonya Chin | Nutanix.

Marketing 174

Marketing Employee Content Marketing Training 174

The Hoffman Agency

APRIL 6, 2020

That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates.

Storytelling 53

Storytelling Data Journalism Resources 53

Doctor Spin

APRIL 17, 2023

A Few Extra Mile Activity Ideas Going the extra mile and forging strong customer connections are essential in today’s competitive business landscape. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Bad Pitch Blog

AUGUST 19, 2009

The concept made sense, and certainly would be a service that small businesses would welcome, but I couldn’t help but wonder, "Did he really want to hurt his chances of getting business because someone was a bit befuddled by his word choice?!" It’s easy to get caught up in the name game.

Wikipedia 48

Wikipedia Twitter Corporate Company 48

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. Track media coverage and online mentions.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Even if limited to society's wealthiest people, then the audience would have been relatively small: Ancient Egypt had a 5% literacy rate (4). The NYT is currently testing such a system.

Ethics 52

Ethics Communications Print Television 52