Cision

JUNE 8, 2015

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Melissa Agnes

MARCH 13, 2014

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.

Crisis Communications 279

Crisis Communications Crisis Airlines Communications 279

5W PR

NOVEMBER 25, 2019

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Creating, fine-tuning and maintaining an agile digital marketing strategy can sometimes seem an impossible task. As such, here are three digital marketing strategies to learn from.

Strategy 88

Strategy Marketing YouTube Airlines 88

Barokas

MAY 3, 2017

PR crisis, with the most viral ones coming from Pepsi and everyone’s least favorite airline, United. But had Pepsi and United simply listened (via social media) both companies could have better responded to their respective audiences. This didn’t do United any favors, as many thought the CEO underestimated the situation.

Social Media 60

Social Media Airlines Media Viral 60

Communications Conversations

MARCH 19, 2015

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. I mean, we’ve seen negative comments about airlines before, but NOTHING like this (outside of maybe Comcast in the past). Spirit is actively asking customers why they hate airlines like Spirit.

Airlines 60

Airlines Reputation Brand Branding 60

Cision

JANUARY 6, 2016

These days a business does not have a choice to not be on social media. Or, how much to invest into social media marketing. Or even, what should one’s social media strategy be. Give your users content that they enjoy on social media. Multimedia Is The Way to Go. But you get my drift.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

MAY 5, 2015

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. Other Airlines Prey on Parent Emotions Too.

Airlines 60

Airlines Travel Customer Service Crisis 60

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 271

Crisis Brand Branding How To 271

Karen Freberg

OCTOBER 20, 2019

I was presenting at the Social Media Strategies Summit. This is pretty cool since most academic conferences (except for a few in PR) really focus just on the research / theory side of things, so it is refreshing to know what professionals, brands, and practitioners are doing in social media. Why was I in NYC?

Social Media 42

Social Media Industry Strategy Conference 42

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Presspage

MAY 11, 2017

Who will be your key spokespeople and have you set out a clear strategy? Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Cision

JANUARY 11, 2018

United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Successful Journalists Use Social Media.

Communications 225

Communications Marketing Radio Airlines 225

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”.

Social Media 66

Social Media Brand Branding Media 66

Melissa Agnes

SEPTEMBER 26, 2014

These Smart Social Media Tactics Will Help You Prevent A Crisis. Upcoming Webinar: Crisis Response Strategies for In-House Counsel. TCIP #015 – Social Media Monitoring in a Crisis with Chris Syme. When it comes to monitoring social media in a crisis, Chris Syme is a pro. Don’t miss it!

Crisis Management 199

Crisis Management Airlines Crisis Resources 199

Cision

MAY 3, 2017

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].

Airlines 137

Airlines How To Engineering Radio 137

Burrelles Fresh Ideas

JANUARY 16, 2024

It has become the cornerstone of successful communication strategies. Information spreads rapidly through social media, websites, and other online platforms. Social media has redefined the public relations landscape, making authenticity more critical than ever. Think of the brands you deal with daily.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

5W PR

MARCH 13, 2019

While there are best practices experts in the art employ, no crisis is ever identical, and increasingly there are new stakeholders and forms of media that need to be accounted for to properly diffuse a situation. . In the case of United Airlines, the company failed miserably at handling this – and other crisis PR issues.”. .

Crisis 84

Crisis Airlines Crisis Communications Case Study 84

Shift Communications

AUGUST 26, 2015

Years ago, those sentences would have been meaningless, but today, in our personal lives, social media has become a vital part of how we connect with others. The same is true for brands trying to market themselves on social media. Social media is a microscope into the petri dish of user feedback.

Social Media 60

Social Media Tools Marketing Media 60

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Reputation Us

APRIL 12, 2017

This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Like most, our LT Public Relations team has been appalled by this week’s actions (or lack of actions) by United Airlines in the wake of the many blunders. Good grief!

Crisis 74

Crisis Airlines Viral Corporate 74

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

ImPRessions - Crenshaw Communications

MARCH 21, 2017

The candies were miserable little oblong-shaped blobs, and the traditional and social media backlash began. Rather than fight the fail, Reese’s responded with a brilliant social media message about “tree-shaming” anchored by the #AllTreesAreBeautiful hashtag. Set an example for your industry.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Presspage

MARCH 6, 2018

This was made possible due to the launch of their sleek, easy-to-read News Room site that better showcased the airport’s press releases and marketing material, offered seamless integration for social media sharing and search engine optimization (SEO), and generated an exponential increase in online visitor traffic and engagement.

Airlines 87

Airlines Web SEO Internal 87

Communications Conversations

JANUARY 28, 2015

Each year, about this time, I write a post highlighting all the big PR and social media career moves here in Minnesota in the last twelve months. Former role: Athletic Events Social Media Manager. Current role: Social Content Specialist, Sleep Number. Former role: Director of e-Strategy, Tunheim.

Social Media 60

Social Media Media Airlines Local 60

5W PR

NOVEMBER 17, 2020

Popular social media sites report high percentages in all categories because of the frequency of visits. Airlines and mortuaries, on the other hand, usually see low MAUs when compared to DAUs. Framing a Strategy. With that number as a benchmark, the main task is to set a goal and layout a strategy to achieve it.

Consumer 88

Consumer Airlines Energy Industry 88

Cision

OCTOBER 6, 2016

I always advise colleagues to start with good direction: define your global messaging, based on your communications strategy, which should be based on the business’s strategy. Once-untouchable news, people now have to self-promote their work on social media to draw people in. What has stayed the same? Heck if I know.

Storytelling 308

Storytelling Local Airlines Technology 308

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Here’s what to look at to determine if your podcast strategy is really working: 1. Social Media Engagement.

Measurement 120

Measurement Airlines Advertising Advertising 120

Ethical Voices

MARCH 28, 2022

How can old school strategies counter disinformation. I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. Champions.

Ethics 52

Ethics Strategy Real Estate Local 52

Cision

OCTOBER 27, 2016

What are some of the key components of a successful communication strategy? You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. Develop holistic strategies and craft ideas that naturally engage. I always thought I’d be…a commercial airline pilot. Think like a consumer.

Airlines 120

Airlines Travel Consumer Creativity 120

5W PR

JANUARY 6, 2022

The different ways in which empathy can be incorporated in the marketing strategy of a business are enumerated below. . Social media, online forums, and feedback from sales teams can be used to gather customer feedback. Attention should also be paid to what customers are saying on competitors’ social media channels. .

Consumer 60

Consumer Airlines Survey Social Media 60

Landis PR

JANUARY 5, 2023

The economic outlook is uncertain, traditional media are struggling to remain relevant, social media continues to be inundated with misinformation – is it any surprise that public sentiment is fickle at best? It’s an interesting time to be a communicator. Public trust is perhaps your business’s most valuable commodity.

Communications 52

Communications Airlines Internal International 52

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. However, sometimes these powerful tools are misused, and it’s important for both individuals and businesses to understand that one should not go on social media and bash a company without considering the consequences.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Communications Conversations

OCTOBER 31, 2022

I’ve done enough social media audits over the last few years to know this. ” And sure, Twitter has always been a customer service channel–especially for industries like airlines, banking and retail. Deere could easily execute it’s brand love strategy on platforms like Instagram and TikTok, too.

Twitter 60

Twitter Brand Branding Airlines 60

5W PR

SEPTEMBER 7, 2017

By: Kaia, Social Media Manager. In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool. With the rise of social media, it’s easier than ever for brands and their customers to interact, and followers form opinions at the speed of text.

Trends 108

Trends Airlines Social Media Crisis 108

ImPRessions - Crenshaw Communications

MARCH 22, 2018

Like some PR pros, she leverages media relationships to leak important secrets or to rehabilitate reputations. For a certain type of company suffering from chronic missteps, like United Airlines (which can’t seem to go a week without one), a strong and savvy fixer seems a good investment.

Airlines 170

Airlines Local Film Media Training 170

Prohibition

DECEMBER 17, 2021

Crisis communication specialists assist organisations in managing the consequences of a crisis, doing so by devising strategies that prevent crises from occurring and ensuring that if a crisis does break out, it is swiftly and appropriately dealt with. Why do you need crisis communication? Who needs crisis communication? Discourse of renewal.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Other brands, like United Airlines, have worked to repair a loss of trust. Those who haven’t gotten this message will suffer the wrath of indignant customers and press, as Campbell’s no doubt did with this dubious Spaghetti-Os social media campaign. Companies like Yum!

Brand 160

Brand Branding Film Internal 160