Burrelles Fresh Ideas

JANUARY 16, 2024

It has become the cornerstone of successful communication strategies. Information spreads rapidly through social media, websites, and other online platforms. Social media has redefined the public relations landscape, making authenticity more critical than ever. Think of the brands you deal with daily.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Presspage

MAY 11, 2017

Who will be your key spokespeople and have you set out a clear strategy? Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” CRISIS IDENTIFICATION PROCESS.

Crisis 74

Crisis Airlines Viral Corporate 74

Prohibition

DECEMBER 9, 2021

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. And not every company has an appropriate response to that specific crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Reputation Us

MAY 12, 2020

My recent crisis experiences include the 1992 riots in Los Angeles, when I was working at an NPR station in Southern California, and the 9-11 attacks in 2001, when I was representing the airline industry with public relations firm Webber Shandwick. A: If you have a designated crisis response team, that is a good start.

Crisis 78

Crisis Financial Banking Crisis Management 78

NewsWhip

JUNE 10, 2021

Deploying crisis management teams | Jump to text. So we have social media as a big source of information. How would you define the difference between risk management and crisis management? The Miracle on the Hudson, United airlines. The relationship between risk and innovation | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 271

Crisis Brand Branding How To 271

Prohibition

DECEMBER 17, 2021

A crisis can be anything from a company’s product being recalled, to a major lawsuit being filed against the company, to a product being recalled due to a health hazard. Why do you need crisis communication? Crisis communication is an important part of any business. Who needs crisis communication?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

The airliner’s issues would have been a serious business problem for Boeing in any case, but its communications with regulators, stakeholders and the public worsened the impact. Its CEO basked in his role as media darling and would-be visionary even as the company burned through cash and its liabilities soared.

Real Estate 156

Real Estate Reputation System Sports 156