Presspage

MAY 11, 2017

Who will be your key spokespeople and have you set out a clear strategy? Among the many communication tools that can be used during a crisis, social media is one of the most important ones because it offers the opportunity for an immediate, concise, and far-reaching response. The thin line between positive and negative.

Social Media 79

Social Media Crisis Media Airlines 79

ImPRessions - Crenshaw Communications

MARCH 21, 2017

The candies were miserable little oblong-shaped blobs, and the traditional and social media backlash began. Rather than fight the fail, Reese’s responded with a brilliant social media message about “tree-shaming” anchored by the #AllTreesAreBeautiful hashtag. The resulting coverage won the day.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Shift Communications

JANUARY 22, 2018

To develop a more effective crisis communications strategy, we need to understand trust. Many social media crises, such as brands saying something inappropriate, stem from failures of integrity. In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Our agency has seen that voice styles for branded social media accounts generally fall into two categories, which we refer to as “informational” and “conversational.”.

Social Media 66

Social Media Brand Branding Media 66

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Reputation Us

APRIL 12, 2017

This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Like most, our LT Public Relations team has been appalled by this week’s actions (or lack of actions) by United Airlines in the wake of the many blunders. Good grief!

Crisis 74

Crisis Airlines Viral Corporate 74

Presspage

MARCH 6, 2018

This was made possible due to the launch of their sleek, easy-to-read News Room site that better showcased the airport’s press releases and marketing material, offered seamless integration for social media sharing and search engine optimization (SEO), and generated an exponential increase in online visitor traffic and engagement.

Airlines 87

Airlines Web SEO Internal 87

David PR Group

AUGUST 17, 2017

Social media and online reviews bring an incredible new level of accountability to the customer service equation. However, sometimes these powerful tools are misused, and it’s important for both individuals and businesses to understand that one should not go on social media and bash a company without considering the consequences.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.

Crisis 78

Crisis Financial Banking Crisis Management 78

ImPRessions - Crenshaw Communications

MAY 23, 2017

Experiment with different social platforms. Obviously, you want to prioritize social media sites frequented by your target audience, but don’t discount the less popular platforms where you may be able to spark additional interest. It seems there can never be too many posts about bad airline PR, for example.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

David PR Group

MARCH 9, 2017

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” A pilot suggests one of the presidential candidates should be executed – drawing a suspension and forcing the airline to explain why the guy belongs on the payroll. You don’t get to be right. Retract and delete.

How To 40

How To Reputation Viral Airlines 40

ReimaginePR

JUNE 18, 2015

Understanding the juxtaposition between importance and relevance is key to not only just with this issue, but to all public relations in the social media age. Craft your strategy around “what’s in it for me” instead of “do the right thing”. I could do this all day. Why so serious?

Airlines 120

Airlines Viral Government Local 120

MaccaPR

SEPTEMBER 13, 2016

Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian. The media has taken this to a whole new level.” The cover-up cost him four sponsors, his reputation and – maybe – his career.”.

Crisis 48

Crisis Airlines Reputation Corporate 48

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 271

Crisis Brand Branding How To 271

Sword and the Script

MAY 14, 2019

The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. The tool shows promise for making a difference in your tracking and reporting — which also feeds back into your strategy.

Case Study 117

Case Study Software Data Web 117

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. In today’s social media-driven world, a good crisis management strategy is more important than ever.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Ethical Voices

MARCH 28, 2022

How can old school strategies counter disinformation. I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. I think that ethics and reputation are all we have. Why don’t you start off by giving an overview of your career?

Ethics 52

Ethics Strategy Real Estate Local 52

ImPRessions - Crenshaw Communications

MARCH 22, 2018

Olivia has been called to media-train politicians and everyday citizens for their “15 minutes” – something that seems to happen with frequency in the real world. Like some PR pros, she leverages media relationships to leak important secrets or to rehabilitate reputations.

Airlines 170

Airlines Local Film Media Training 170

The Hoffman Agency

AUGUST 29, 2019

PR professionals are constantly tasked with creating new and fresh ideas for pitches, bylines, social media content and more. Once we gather all the information, we need to know how to interpret that information for our audience and the media. Scenario #4. Scenario #5. In some cases, the employees were fired.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Sword and the Script

NOVEMBER 7, 2023

According to the announcement, the Media War Room “uses the company’s proprietary AI to enable these communicators to quickly understand the media landscape, create accurate responses, and come up with a strategy that keeps their organizations ahead of the headlines and in control of the narrative.”

Employee 135

Employee Software Survey Tools 135

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. Social platforms are made for snark, right? The fast-food brand is famous for its sassy social media voice, and what’s more, its strategy has won it praise and coverage in mainstream media.

Social Media 136

Social Media Brand Branding Airlines 136

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Other brands, like United Airlines, have worked to repair a loss of trust. Those who haven’t gotten this message will suffer the wrath of indignant customers and press, as Campbell’s no doubt did with this dubious Spaghetti-Os social media campaign. Create a realistic reputation plan. . Companies like Yum!

Brand 160

Brand Branding Film Internal 160

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling. Boeing’s reputation disaster. Below is my list for the year’s worst.

Real Estate 156

Real Estate Reputation System Sports 156