Communications Conversations

OCTOBER 22, 2014

Goal: Employee recruiting. Goal: Shaping perceptions with employees. But, the beauty of what Ahrednts is doing here is that she’s also shaping existing Apple employee perceptions. Organization: Southwest Airlines. Goal: Shaping consumer brand perceptions. Organization: Edelman. Executive: Gary Kelly.

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

David PR Group

APRIL 8, 2019

The international grounding of the Boeing 737 Max 8 impacted dozens of airlines and thousands of passengers, and it represent ed a logistical nightmare for every airline. M a n y n ews outlets covering the story focused on educating consumers about how to look for hidden cameras.

Crisis 57

Crisis Airlines Reputation Travel 57

PR in High Definition

APRIL 23, 2020

Then, I received a push notification from an airline company offering me a discount on baggage for my next flight if I book by the end of the week. Would a discount on baggage really sway consumers to make that purchase in such an uncertain time? Naturally, this slightly unsettled me.

Crisis 71

Crisis Communications Airlines Web 71

ImPRessions - Crenshaw Communications

MAY 22, 2017

Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185

The Proactive Report

JANUARY 5, 2015

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Back in the 1980s Jan Carlzon of Scandinavian Airlines coined the phrase “A Moment of Truth” referring to any interaction a member of the public has with your brand.

Reputation 100

Reputation System Employee Airlines 100

Sword and the Script

AUGUST 20, 2019

We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along. When you have engaged employees, you have happy customers.

Employee 87

Employee Internal International Training 87

David PR Group

AUGUST 17, 2017

The internet enables consumers to reach out to companies and service providers in brand new ways, and I believe the transparency that exists because of these online tools is a great thing for commerce. Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. They scolded her.

Airlines 54

Airlines Reputation Customer Service Social Media 54

ImPRessions - Crenshaw Communications

MARCH 31, 2017

The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. Just this week, United Airlines removed two young female passengers traveling on employee passes. Do know that you don’t always need a Big Idea. The reason?

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

FEBRUARY 19, 2018

Amidst the hurricane of PR catastrophes this past year – from H & M’s racist “Biggest Monkey in the Jungle” debacle, Papa John’s CEO attacking the NFL and Uber’s parade of scandals to United Airlines’ nose-breaking, tooth-shattering attack on a passenger, the Oscar “Best Picture is.Oops!”

Instagram 98

Instagram Crisis Local Privacy 98

MaccaPR

SEPTEMBER 7, 2017

Brands that choose to craft their social media content with an informational voice aim to publish posts and engage with their consumers in a traditional way that focuses on amplifying the business's defining principles and characteristics. Be most appropriate for consumer brands. August 24, 2017. Target a younger, millennial audience.

Social Media 66

Social Media Brand Branding Media 66

Public Relations Sydney

SEPTEMBER 29, 2014

According to www.circles.com , over 70 per cent of consumer (audience) loyalty and spending decisions are based on emotional factors. These emotional decisions are derived from the consumer’s experience when interacting with a company. How the consumer (audience) feels is just as important as the product or service provided.

Brand 73

Brand Branding How To Airlines 73

Stephen Waddington

MAY 16, 2019

Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. No two days are the same at the busy airport press office according to Danielle.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

MaccaPR

SEPTEMBER 13, 2016

You may believe they’re hidden safely away on your company’s server, but the reality is that a renegade hacking collective, a bored 15-year-old in North Korea or a 20-year-old former employee with an iPhone and a grudge can crack your secrets wide open. Everything you do is on camera or leaves some other digital trail,” warns Austin.

Crisis 48

Crisis Airlines Reputation Corporate 48

Prohibition

MAY 15, 2020

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. Absolute state of it. .

Crisis 71

Crisis Government Social Media Reputation 71

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. All of this happened because United Airlines chose to ignore the gravity of the situation. As a result, the company and Munoz, both came under intense criticism.

Crisis 271

Crisis Brand Branding How To 271

Prohibition

MAY 15, 2020

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. The next communication that employees received was from their boss encouraging them to take jobs at Tesco if they wished to do so. Absolute state of it. .

Crisis 62

Crisis Government Social Media Reputation 62

David PR Group

MAY 20, 2019

The planes have been grounded until further notice, and American Airlines, for example, has cancelled all 737 Max flights through August 19. (If When airlines have brand and image problems, they have a couple go-to solutions which won’t work for Boeing. See Two Seats Away From Not Hating Delta Airlines. The second is pricing.

Airlines 90

Airlines Travel System Reputation 90

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Delta Airlines’ Video Outtakes. Source: Virgin ).

Travel 89

Travel Airlines Hotels Marketing 89

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. This global platform combines data science, user-friendly design, and world-class service, to bring businesses and their employees the most rewarding travel experiences possible.

Travel 103

Travel Technology Transportation Airlines 103

MaccaPR

NOVEMBER 10, 2015

But how do marketers connect the dots between social media and engaged consumers by providing real value? Do this by being authentic storytellers and finding the right consumers with whom to connect. He turned those bricks into a business and he now has a handful of employees. Kara Turtinen with RBA Client, Jenna Soule.

Marketing 48

Marketing Social Media Video Mobile 48

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Other brands, like United Airlines, have worked to repair a loss of trust. PR can help brands can gain – and keep – consumer trust. Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. Companies like Yum!

Brand 160

Brand Branding Film Internal 160

Newsfile

OCTOBER 10, 2023

The crashes of Lion Air Flight 610 in Indonesia and Ethiopian Airlines Flight 302 in Ethiopia resulted in 346 fatalities. Companies should prioritize consumer safety and address concerns promptly. Lesson Learned : Companies should prioritize employee well-being and respond to concerns from workers and the public.

Privacy 52

Privacy Ethics Data Airlines 52

Maxim Behar

FEBRUARY 18, 2024

Still, consumers who use smartphones, for example, see them in the same way — like smartphones. Otherwise, you risk an avalanche coming your way, as in the case of BP’s Deepwater Horizon oil spill in the Gulf of Mexico, the United Airlines dragging incident, or the already discussed Bell Pottinger affair.

Corporate 59

Corporate Advertising Advertising Government 59

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

The airliner’s issues would have been a serious business problem for Boeing in any case, but its communications with regulators, stakeholders and the public worsened the impact. This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers.

Real Estate 156

Real Estate Reputation System Sports 156

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. Doing right by your employees.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. A rude employee or even workplace misbehavior isn’t necessarily an existential threat for most companies. Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? coli contamination of 2015. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130