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Which Social Media Platforms Should Your Brand Advertise On?

5W PR

Social media platforms have grown exponentially in the past decade. This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media.

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Six new social media trends marketers should have on their radar

Prohibition

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. Reddit set to launch Reddit Talks.

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Reputation on social media – Comms must own it or lose it

NewsWhip

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

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Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

Use Social Media to Your Advantage News moves fast. Social media chatter moves even faster. Oftentimes, a bubbling crisis will hit Facebook groups, Reddit, TikTok or X before mainstream media catches on. We saw this during the height of the COVID-19 pandemic.

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4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]

Sword and the Script

The Drum Awards for Social Media. The awards for best practice in social media. These competitions are open to brands, agencies, PR firms, media owners, or in-house teams worldwide. Entry deadline: Wednesday, August 25. Entry deadline: Thursday, August 26. The Drum Awards for B2B. Who enters? .

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. PR tech mentions Video makers.

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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.