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Reputation on social media – Comms must own it or lose it

NewsWhip

These folks are fully tuned into the emerging interplay between media and social media. They also use quantified data to inform their strategy and media planning, taking a “moneyball” approach. . Their work is capital “M” media not social media – that’s for the marketing guys on the 11th floor.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Kick-ass” PR blogs.

Analysis 147
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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

Other interesting statistics: Social media is material. 54% of respondents say social media has “a material impact on investment decisions” and investors (66%) are more likely to say this is true than comms people (49%); Effective social channels. Other interesting statistics: Social media is material.

Survey 82
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What is Predictive Media Intelligence?

NewsWhip

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert journalists to a major story emerging on their beat.

Media 88
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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

It’s an older technology but I still find it useful. Should the Public Relations Report to the CEO or CMO? First, find a good old-fashioned RSS reader (I use Netvibes on a laptop and the Feedly app on a phone) and use that to create a dashboard for those pubs that still offer RSS.

Resources 121
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How to Research Industry Trends Hassle-Free

Shift Communications

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Trends on Social Media. While Twitter isn’t the center of attention when it comes to social media platforms these days, it is the most transparent with its data.

Trends 142