Bianchi Biz Blog

OCTOBER 9, 2023

I really enjoy attending all sorts of industry trade shows and conferences all over the country and even in other parts of the world. Finish this sentence: If I am not reporting, I am … Most likely reading children’s books to my 2-year-old daughter or catching a flight to the next trade show I’m covering.

Transportation 99

Transportation Meeting Newspapers Media 99

5W PR

FEBRUARY 22, 2023

There are both free and paid press release services that will distribute your press release to various news agencies. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. You can find templates for creating press releases on the web.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. You can find templates for creating press releases on the web.

Strategy 133

Strategy Marketing Trade Shows Video 133

Konnect Agency

AUGUST 2, 2022

What is Thought Leadership and How Can a PR Agency Help. A PR agency can assist with crafting this valuable content, building relationships with key media in the industry space and more. These expert interviews can include email/phone interviews, podcast interviews, and even speaking engagements through trade show events.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Attend industry events – trade shows, webinars, conferences, etc. – The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Can Your Company Afford a PR Agency?

Automotive 105

Automotive Publicity Transportation Trade Shows 105

5W PR

APRIL 13, 2020

Furthermore, while writing the piece, it’s important to be unbiased and to avoid overtly promoting the brand itself, as editors rarely want to publish a sales pitch. However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Bianchi Biz Blog

JUNE 30, 2022

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES. Ask their thoughts about their experiences at the show. While buried in a deluge of pre-show CES pitches, a journalist’s response to you might not be immediate. Skimping on Media Prep.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

MARCH 27, 2018

How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Pitch a story about how the world is ending. Last week I got a list of media registered to attend a popular trade show. Talk to Us !

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

Trade Shows 84

Trade Shows B2B Conference Marketing 84

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Shift Communications

SEPTEMBER 30, 2015

From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do ). Pick up on any messaging you think would make a great proactive pitch? Just as there are two sides to every story, there are also two sides to every event. Keep notes. What worked? What didn’t? Emily Mong.

How To 60

How To Trade Shows YouTube Conference 60

Sword and the Script

OCTOBER 24, 2017

Don’t miss these related posts: How B2B Marketing Can Get More out of Trade Shows. Use a link as validation in future PR pitches. Can your agency bring big ideas and execute? To be clear, I’m not saying metrics are not important because they do have a useful purpose. 4) The channels that product B2B leads. Blog about it.

B2B 64

B2B Report Marketing Survey 64

5W PR

JANUARY 31, 2024

Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. Look for industry conferences, trade shows and associations. Follow up with an email pitch.

Publicity 100

Publicity Trade Shows Google Twitter 100

Sword and the Script

JANUARY 9, 2018

6) Pitch the story to an industry newsletter. These newsletters are looking for relevant content to share and it’s an opportunity to pitch yours for a little extra visibility. Sometimes these are developed and published by independent media companies, trade groups or associations. Can your agency bring big ideas and execute?

Media 97

Media B2B Groups Conference 97

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. To obtain media attention at CES, you need a great story, a compelling pitch, an experienced PR partner … and a little luck.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about media relations.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

PR Fuel

JUNE 16, 2021

In fact, 61% of reporters prefer pitches in the morning. For a conference, grand opening, trade show, or another event announcement, send it three weeks in advance. . Instead, consider hiring a press release distribution agency. An agency will already have strong connections with journalists within your industry niche.

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. You don’t need to be a big shot so send us a pitch ! Which leads to…leads.

Marketing 62

Marketing B2B Print Technology 62

Sword and the Script

FEBRUARY 24, 2015

of social media activities are conducted through outside agencies. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices.

Mobile 60

Mobile Study Marketing Survey 60