5W PR

DECEMBER 18, 2019

There are both free and paid press release service that will distribute your press release to various news agencies. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. For example, always include details such as dates, locations and contact information.

Strategy 133

Strategy Marketing Trade Shows Video 133

5W PR

APRIL 13, 2020

Furthermore, while writing the piece, it’s important to be unbiased and to avoid overtly promoting the brand itself, as editors rarely want to publish a sales pitch. However, there’s always the possibility to buy reprints, which can be used as part of a press kit, at trade shows or even in customer mailings.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

Bianchi Biz Blog

JUNE 30, 2022

You’re not only competing with the big dogs in your own industry but also with all the consumer electronic product announcements, which can often create the loudest buzz. Journalists who are tasked with covering the show can become burned out quickly … some even before they arrive in Las Vegas. Skimping on Media Prep.

Automotive 74

Automotive Mobile Technology Resources 74

Sword and the Script

MARCH 27, 2018

As information consumers, we are all part of the problem because of the way we are inherently programmed. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Which leads me to the second problem.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Event PR: Manages public relations for tech-related events, conferences, and trade shows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.

Automotive 128

Automotive Mobile Technology Hotels 128

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. Way more than consumer electronics. continues to open up post COVID19. There’s just too much going on and too much competition.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Sword and the Script

FEBRUARY 24, 2015

of social media activities are conducted through outside agencies. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. Trade show conferences are a good example – attendees walk the floor with a mobile device rather than sitting down with desktops or laptop style devices.

Mobile 60

Mobile Study Marketing Survey 60