ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.

SEO 178

SEO Storytelling Product Launch Measurement 178

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Confusing strategy with tactics. They’re preceded by research, message/story development, planning, and the creation of the right strategy. Flawed or half-baked messaging.

How To 149

How To Government Product Launch Internal 149

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. As a leading digital marketing firm, we’ll delve into the dos and don’ts of branded partnerships and Konnect Agency’s winning recipe for success. Clear Goals: Define your goals and expectations from the partnership.

Brand 52

Brand Branding Reputation Product Launch 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

A smart PR strategy, backed with solid tactics and professional execution, will maximize the potential for an average product and help chart a long-term success for a great one. Myth: Great PR can overcome a mediocre product or service. A big new product launch typically happens once in a couple of years at best.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. The themes will guide pitch angles, content development, and thought leadership strategy. See this earlier post for tips on knowing when to bring in an agency. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

Waxing UnLyrical

JULY 22, 2016

I know this because: a) I’ve had several inquiries over the last few weeks on how I can help some pretty large organizations revamp their strategies with a particular emphasis on better measurement, and I’ve heard the above; and. 4 steps to start refocusing PR measurement on metrics that matter.

Measurement 40

Measurement Analytics Google System 40

Shift Communications

AUGUST 17, 2018

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. Measure the impact of new blood.

Pitching 83

Pitching Product Launch Data Measurement 83

Konnect Agency

FEBRUARY 28, 2020

A brand typically decides to work with a public relations company such as Konnect Agency when they are looking to introduce their services or products to a wider audience. Whether it’s a new product launch, a funding announcement, or an event, we are the experts when it comes to the best outlet and editor to reach out to.

Marketing 61

Marketing Instagram Agency Product Launch 61

Shift Communications

JULY 22, 2015

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. Depending on how public opinion swings, strategies may need to pivot. After the news hits is when the fun begins…REPORTING! Tori Sabourin. Marketing Analyst. Photo Credit.

Product Launch 60

Product Launch Report Resources Analysis 60

Contently - Strategy

SEPTEMBER 25, 2018

The people who were doing it were bigger agencies and it wasn’t their core focus. ” Byrom saw an opportunity in the market to create videos for small and mid-size companies trying to explain their products and services. People have different goals and different measures of success.

Marketing 111

Marketing Video Product Launch YouTube 111

Communications Conversations

APRIL 8, 2015

The stats: * When measured against Paid Posts created by third-party advertisers, T Brand Studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. One PR strategy that gets at those goals revolves around media relations. You have a big product launch coming up.

Advertising 60

Advertising Advertising Trends Storytelling 60

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Their strategy focuses on their channels; PR is viewed as necessary, but an after-thought. “Oh, This mindset leaves PR teams scrambling to fit their outreach and strategy into a mostly developed marketing campaign.

Company 40

Company Case Study How To Product Launch 40

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. Advance legwork can improve the odds of achieving measurable impact.

Measurement 120

Measurement Study Data Agency 120

Waxing UnLyrical

DECEMBER 14, 2016

Compare the impact of something newsy/exciting said once (through your official brand accounts or a news agency) and something said a 100 or 1000 times (through your employees accounts). The key is measurement. One of the biggest selling points of digital/social marketing is that it can be measured. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch.

Marketing 40

Marketing Viral Fashion Product Launch 40

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. Communication strategy Set out foolproof communication procedures. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ To that end, this year’s roundup is uh-mazing. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Onclusive

JUNE 29, 2018

She also shared that in today’s New PR world, there are four key elements in building your crisis strategy: Have a crisis plan in place. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Understand your audience.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. The PR team’s carefully constructed media strategy will inform the choice of what outlet to offer an exclusive.

Pitching 189

Pitching How To Media Interviews 189

PR 20/20

NOVEMBER 29, 2022

Do your homework, put strategies in place, and then start testing and revising. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Discovery research allows you to establish a strategy, confident that no stone has been left unturned.

Marketing 52

Marketing Analytics eBook System 52

Shift Communications

AUGUST 3, 2016

Strategy, strategy, strategy.but what is the strategy?” According to Merrian-Websters, a strategy involves a careful plan or method for achieving a particular goal usually over a long period of time. When you first get the opportunity to create a plan it is easy to mistake strategies, goals and tactics.

B2B 60

B2B Interviews Strategy Product Launch 60

Prohibition

OCTOBER 7, 2022

More and more businesses are not only trialling but successfully implementing a consistent LinkedIn ads strategy, tapping into potential new customers and driving awareness among key stakeholders. Like most platforms, LinkedIn ads use a bidding strategy for those wanting to promote content. How do LinkedIn ads run?

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 145

eBook Product Launch Software Internal 145

MaccaPR

NOVEMBER 4, 2014

Supported by celebrity endorsers from Kendrick Lamar and Justin Bieber to Pharrell, Serena Williams and Ed Sheeran, Beats is now conquering Bose not on quality, comfort or price, but on Beats'' mastery of new marketing strategies. As a loyal Bose consumer, all I can say is: God help them and their superior products.

YouTube 118

YouTube Brand Branding Crisis 118