Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Ethical Voices

JULY 24, 2023

Big global agencies provide amazing opportunities to travel, see the world, and work on everything from Super Bowl ad clients to the G8 summit. But one of the challenges is in Washington working for foreign governments and deciding whether that’s something that you want to do as an individual and as an agency. Let me pivot a bit.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs).

Training 72

Training How To Course Software 72

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. As a professional SEO agency , we love to issue client press releases, but run into the same problem you may have — not being able to come up with newsworthy topics.

SEO 42

SEO How To Software Resources 42

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Handle them quickly by taking remedial actions like counselling or putting the employee on probation.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. They showcase each employee, what they are working on for the day, and their own point of view of the day.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. req.) – by BMV a digital agency in Boston. PR Measurement: A Pulse Check on How Communicators Show Value. * * *. As a result, I’m very transparent in my work. The answer is no. What is PR?

Study 61

Study Survey B2B Advertising 61

Shift Communications

SEPTEMBER 13, 2016

Clients hire agencies for their ability to do heavy-lifting as well as their expertise. You need to ensure alignment by providing measurable deliverables for all projects, and especially for ongoing ones. Ideally, the document should be just a few clicks away for your client and your team. PR service isn’t customer service.

Customer Service 60

Customer Service Course Internal International 60

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Most crises go unrecognised even as early warning signals appear, submerged in the flood of the everyday operation of an agency or obscured by prejudices, preconceptions, and blind optimism. Man-made disasters.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

5W PR

APRIL 9, 2024

This document serves as a guide, outlining the course of action during a crisis. Include protocols for data recovery, security updates, service restoration, and other corrective measures required depending on the situation. Remember, a crisis management blueprint is a dynamic document.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Sword and the Script

NOVEMBER 5, 2019

This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Generally, I’m pretty optimistic about these new tools for PR measurement.

Internal 63

Internal International Data Media 63

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Grasping this is important to understand the simplicity of Prezly.

Pitching 63

Pitching Analytics Enterprise System 63

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. Note PR agency “red flags” A poorly designed website. The canned proposal. Scheduling difficulties.

Agency 159

Agency Meeting Measurement Construction 159

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

FEBRUARY 16, 2021

Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. LinkedIn My Company is ideal for anyone looking to improve stakeholder and employee engagement across LinkedIn. What are LinkedIn Events?

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Measuring Media Kit Success. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Each time an employee gets replaced, knowledge is lost.

How To 60

How To Software System Employee 60

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. But the real world of agency PR is messy. What do you do?

Agency 48

Agency Real Estate Social Media Writing 48

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. The Wadds Inc.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164