Wadds Inc.

JULY 31, 2023

We recently wrote about the high volume of mergers and acquisition (M&A) activity in the creative agency market (and got more business out of it). The solution: This is a HR task and involves performance measurement reviews. But what happens post-acquisition when things aren’t going quite to plan? At Wadds Inc.,

Energy 52

Energy Policies Travel Creativity 52

ImPRessions - Crenshaw Communications

AUGUST 11, 2016

Although what we do is more data-driven and more measurable than ever, like any good professional service, it also relies on intangibles like creativity, experience, and judgment. And when things aren’t measuring up, it can be maddeningly hard to diagnose the problem. You’re not giving it enough time.

Energy 168

Energy Measurement Media Relations Local 168

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What business development mistakes do you see communication and PR agencies typically make, and what advice do you have for avoiding those pitfalls?

Local 227

Local Energy Agency Policies 227

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. In the public sector, communicators have never been busier, as energy is directed to public education and information. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Prohibition

JUNE 8, 2023

Another, low-cost measure of improving your phone’s video quality is a gimbal (also known as a stabiliser). Looking for a video production agency to enhance your video content? The videographer will already have the equipment, skill and experience to elevate your content professionally.

Video 62

Video Social Media Instagram Media 62

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? It’s through those conversations I have seen a new energy and more importantly, better results. He shares how Hotwire has been brave in trying new measurement and evaluation. The reason?

eBook 120

eBook Print Conference Measurement 120

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Who Should Attend? Chief Innovation Officers.

Conference 59

Conference Marketing Analytics Case Study 59

The Hoffman Agency

MARCH 21, 2018

In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area. Related to the Agency’s culture, we strive for our environment to be professionally cool and comfortable. We literally ran out of real estate.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Energy and enthusiasm are contagious.

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

JANUARY 10, 2017

A Simple Measure of Marketing Many Businesses Miss. The following benchmarks that stood our for me include: Measuring the success of a blog post. Interestingly, just four percent cited time-on-page (ToP) as a measure of success. Is your PR agency bring creative ideas to the table?

Survey 60

Survey Blogging Corporate Analytics 60

PR 20/20

SEPTEMBER 5, 2018

Improve AI: Monitor, measure and adapt based on performance. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Experience AI: Engage in workshops, labs, interactive exhibits and a science fair. Who Should Attend? Chief Innovation Officers.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

JUNE 16, 2016

The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. A long train of post-its snakes across an office wall or whiteboard, detailing the creatives that need to be proofed, the social posts to draft, blog posts written, email campaigns to launch. What metrics should you measure?

Strategy 40

Strategy Marketing Energy Training 40

Solo PR Pro

DECEMBER 22, 2020

The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Shift Communications

JUNE 4, 2015

Conversely, early and mid-level professionals bring energy, passion and new perspective. There’s too much competition and the parameters by which reporters are measured have changed drastically, too. A solid network is still important, but it’s far more important for an agency team to be great at jelling, telling and selling a story.

Reputation 60

Reputation Groups Exercises Energy 60

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. We should immediately recognize and apologize and take measures. In the evening I went to bed with a great feeling after listening to Elton John at the Awards, so I woke in the morning full of energy. Host: Big-ups!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

OCTOBER 15, 2023

And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it. Host: When you signed the contract did you then set up M3 or was it your advertising agency? Which client will I call?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. This is the great debate in PR: how do we measure what we do and prove its value?

Enterprise 227

Enterprise Agency Radio Fashion 227

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. As a result, some terrifically creative and, at times, hilarious, things happened.

Twitter 107

Twitter Analytics Community Facebook 107

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

ZudePR

JUNE 6, 2016

I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals.

Writing 114

Writing Social Media SEO Blogging 114

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. The only reason your team struggles to do PR for your business is because they are wasting so much time, energy, and effort on the wrong things. Psychology is the root of public relations.

Publicity 52

Publicity Video Pitching Google 52

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible.

Pitching 164

Pitching Writing Digital PR How To 164