5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses.

Consumer 88

Consumer Brand Branding Agriculture 88

Konnect Agency

JUNE 8, 2023

In today’s digital landscape, understanding the intricacies of Instagram’s algorithm has become essential for creators and businesses alike. We delved deep into the information shared by Mosseri and have compiled everything you need to know to find success on Instagram.

Instagram 52

Instagram Guidelines Social Media Video 52

5W PR

MARCH 4, 2024

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. The answer lies in understanding the evolved traveler.

Travel 78

Travel Consumer Strategy Tourism 78

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Europe is more satisfied with PR agencies than the U.S. Is that good?

Report 105

Report Publicity Marketing Pitching 105

Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. That’s why many businesses are turning to experiential marketing as a way to create buzz and excitement around their brand. The answer is clear.

Agency 52

Agency Marketing Creativity Consumer 52

Agility PR Solutions

AUGUST 7, 2018

A quick glance at any social feed shows influencer marketing on the rise, and eMarketer reports that 70 percent of U.S. agencies and brand marketers will likely increase influencer marketing budgets this year. Where are consumers most likely to discover new products? And how do consumers […].

Instagram 87

Instagram Report Marketing Consumer 87

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. When brands chose to partner with the right influencer, the partnership comes across authentically – which is the key to successful influencer marketing.

Instagram 62

Instagram Marketing Social Media Comparison 62

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

5W PR

FEBRUARY 20, 2020

Now would be the ideal time for brands to check out and test TikTok, according to Al Zaccaria, co-founder of Linktree, an Instagram bio link personalization platform. The app analytics provider added that TikTok was ranked third in downloads and even beat Facebook and Instagram, which finished fourth and fifth to end the year.

Marketing 120

Marketing Instagram Analytics YouTube 120

5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. However, the key to effective beauty marketing with influencers in today’s saturated market is authenticity. Consumers are savvy and can quickly spot insincere endorsements or partnerships.

Industry 78

Industry Marketing Storytelling Consumer 78

5W PR

MARCH 10, 2023

However, with “sober curiosity” on the rise among many consumers, there are still methods for successful beverage marketing for these brands during this time. Holiday spirit Brands can still enjoy the high level of consumer interest while maximizing their marketing efforts and bolstering sales on the holiday.

Marketing 88

Marketing Pinterest Consumer Creativity 88

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. You’ll remember that I shared a brief for a start-up focused on the pants market last month. Pant savvy consumers want meaningful experiences first and great products second. The market for pants in the UK is approximately 60 million pairs per year.

Pitching 79

Pitching Agency Creativity Guidelines 79

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Instagram 62

Instagram Social Media Trends Media 62

5W PR

NOVEMBER 19, 2022

Influencer marketing may not be just a passing trend for hotels. Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Given below are some creative ways by which influencer marketing can be utilized to promote hotels.

Hotels 88

Hotels Marketing Travel Creativity 88

5W PR

MAY 18, 2018

The simplest solution could be to turn to influencer marketing. Brands and influencers all over the world are working together to change customer perception and drive sales, whether it’s on Facebook, Twitter, or even Instagram. Want a million followers on a social media network?

Instagram 60

Instagram Marketing Advertising Advertising 60

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. For the last decade, influencer marketing has been a successful strategy to drive awareness with key audiences, build trust and create customer loyalty.

Consumer 52

Consumer Marketing Social Media Instagram 52

Konnect Agency

FEBRUARY 3, 2022

What an Influencer Marketing Agency Brings to the Table. Working with an Influencer Marketing Agency can bring a handful of engaged, knowledgeable, and well-respected players into the picture who can generate excitement and build buzz for the campaign, while you work on the logistics, safety, and structure of your event.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

What an Influencer Marketing Agency Brings to the Table. Working with an Influencer Marketing Agency can bring a handful of engaged, knowledgeable, and well-respected players into the picture who can generate excitement and build buzz for the campaign, while you work on the logistics, safety, and structure of your event.

Agency 52

Agency Marketing Conference Instagram 52

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Konnect Agency

NOVEMBER 25, 2019

As of a couple of weeks ago, Instagram began hiding “likes” for some users globally after testing the tactic in some countries earlier this year. Instagram is likely going to make them more widely available in the near future. Algorithm: As of now, the algorithm on Instagram is not changing.

Instagram 78

Instagram Analytics Measurement Branding 78

5W PR

NOVEMBER 13, 2022

That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. The post Creating B2B Influencer Marketing Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

Konnect Agency

MAY 11, 2023

As we delve into the depths of their digital realm, it becomes evident that understanding the intricacies of Gen Z’s social media habits is paramount to unlocking unprecedented opportunities in the ever-evolving world of marketing. They want to engage with brands and influencers, not just passively consume content.

Social Media 52

Social Media Agency Media Mobile 52

Prohibition

MARCH 2, 2020

Of all the social media platforms, it sometimes seems like Instagram is a tricky one to get right with the constant updates to its ultra-sophisticated algorithm. To help you maximise engagement on Instagram, here’s our top five tips: Increase your use of hashtags. The trick to using hashtags is to ensure they are relevant.

Instagram 62

Instagram Social Media B2C Course 62

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. It enables consumers to make direct purchases within the content itself, eliminating the need to navigate to a separate website or platform.

Brand 78

Brand Branding Mobile Pinterest 78

Prohibition

APRIL 21, 2021

Here’s our top five tips to help you beat the algorithm and increase your engagement on Instagram! An Instagram page is a great way to reach and interact with potential customers and consumers – so failing to do so can be damaging for a brand and can also negatively impact your engagement! Be proactive and engage with others.

Instagram 62

Instagram How To Trends Social Media 62

Konnect Agency

OCTOBER 25, 2023

As we celebrate the spooky season, it’s essential for marketers and PR professionals to avoid falling into the haunting traps that can sabotage their efforts. Mark yourself as “safe” this spooky season and make sure you don’t succumb to these haunting marketing mishaps. Stories are memorable and can set your brand apart.

Marketing 52

Marketing Pitching Creativity Storytelling 52

Shift Communications

DECEMBER 12, 2022

A Q&A on Wedderspoon’s Market Takeover with Taylor Gallagher, Account Director, Consumer Team. So, Wedderspoon brought on SHIFT to help differentiate it and takeover the market during a key push period of cold and flu season. Give us the 1,000-foot view of the campaign? We have amazing clients in the Wedderspoon team.

Marketing 78

Marketing Mobile System Instagram 78

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Here are four modern marketing practices to reach the Millennial masses and some great brands that are already executing these strategies. Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

Shift Communications

SEPTEMBER 10, 2015

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Instagram puts visual content first. Sources show that visual content is key to a successful marketing plan. It’s all about the visual.

Instagram 60

Instagram Mobile Marketing Facebook 60

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. Will this replace the need for multi-day marketing conferences?

Marketing 52

Marketing Instagram Facebook Consumer 52

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

Video 118

Video Social Media Media YouTube 118

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. User-generated content is created by consumers, not brands. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign. Brands can engage with consumers through user-generated content.

Consumer 88

Consumer Video Social Media Community 88

Communications Conversations

DECEMBER 11, 2018

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. This is an ongoing and time-consuming job.

Marketing 98

Marketing Case Study Guidelines Instagram 98

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98