Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”.

Tools 161

Tools Media Software Analysis 161

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. I was running employee communications at the time of Brexit.

Ethics 80

Ethics Employee Communications System 80

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). However, relying on just what’s happening now isn’t enough any longer.

Analytics 96

Analytics Software Technology Data 96

5W PR

NOVEMBER 23, 2020

A recent study by Kibo Commerce said that ROI could increase by as much as 300% when personalization hits as many customer touchpoints as possible in both marketing and shopping channels. The post Digital and Omnichannel – More Important Than Ever appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Retail 88

Retail Mobile Study Web 88

Shift Communications

NOVEMBER 25, 2014

This is the greatest fear of every CMO I’ve ever met, that their marketing and communications programs are watering the sidewalk. You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there.

How To 147

How To Advertising Advertising Customer Service 147

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. As a result, the CRM software was developed in 1995 and has been modified for betterment ever since. CRM software have brought the business prospects to a new stage where profits have soared because of better client-company relationships.

Software 76

Software Tools Data Technology 76

Sword and the Script

MARCH 2, 2021

AI is something that is missing from most of the incumbent PR software tools. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. However, Brandwatch claims it uses “artificial intelligence” to analyze social media, which is perhaps the motivation. Catch up time in AI.

Company 154

Company Tools Technology Software 154

Shift Communications

MAY 25, 2017

One cluster might be customer service issues. We may use software to identify coverage of a client’s name or products in bulk, but then we manually sift through as much coverage as we have staff to support and produce reporting from it. We couldn’t, we’d run out of lifetime. Another cluster might be competitors. Vice President

Publicity 130

Publicity Instagram Customer Service Software 130

Critical Mention

APRIL 8, 2018

PRNews Online is on our same page: “I f your PR agency lacks an automated PR measurement solution, a good portion of your investment likely is spent on an account executive charging for countless hours of combing through media coverage and social channels. Now comes the time where you can really shine. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. “I To that end, this year’s roundup is uh-mazing.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

OCTOBER 27, 2020

He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service. With many software companies, there is room for negotiation if you are buying multiple user seats; that’s likely true here.

Pitching 87

Pitching Media System Tools 87

PR 20/20

NOVEMBER 30, 2022

For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. This way, you can best target, communicate and serve up the most relevant content to each vertical. Customer service? Are gaps in technology affecting performance? Is it your culture?

Marketing 52

Marketing Technology Internal International 52

Shift Communications

AUGUST 24, 2016

It would seem logical that communicators would rush to embrace data as a strong asset in defining and refining strategy for better outcomes. This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR. However described, PR and Marketing is awash is data.

Data 60

Data Marketing System Google 60

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. This event is created for leaders or owners in small to mid-sized agencies. Sound like you?

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. The first rule of crisis communication is to acknowledge the problem as quickly as possible. Most companies develop crisis communication plans that deal with several possible crisis situations.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Journalistics

MARCH 24, 2015

Your digital content strategy should be an all-encompassing strategy that defines how you approach communications across all your digital channels. First up, who do you communicate with? Who do you need to communicate to? It’s WHO do we NEED to communication WITH. – do you really value your customers?

Strategy 72

Strategy How To Measurement Analytics 72

Bad Pitch Blog

NOVEMBER 8, 2009

If you have issues with our agency please contact me at XXX-XXX-XXXX to discuss. Could we have what Cool Hand Luke would call “failure to communicate?” Worse still is that the agency paid no attention to their media lists or to their email inboxes for that matter. You are also obviously someone we would not want to work with.

Pitching 60

Pitching Agency Customer Service Software 60

Cision

MAY 21, 2015

Six Pixels of Separation – The Mirum Blog is marketing and communications insights from the edge. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120

PR 20/20

MAY 23, 2017

The blog is authored by the VP of marketing technology at Shift Communications ( @SHIFTComm ), Christopher Penn. GrowthHackers ( @GrowthHackers ): A community forum for marketers to engage. HubSpot ( @HubSpot ): Topics segmented by marketing, sales and agency. Percolate blog ( @percolate ): Big topics, smart answers.

Resources 53

Resources Marketing SEO Engineering 53

The Stalwart Blog

APRIL 26, 2020

Dave Oates: When I went to the private sector about 20 years ago, I started as a promotional PR guy working for a couple of agencies. I was the marketing director for a software company and hung up my own shingle about 13 years ago. You have to have your communication strategies at the ready. Steve Smith: All right.

Crisis 78

Crisis Local Facebook Social Media 78

MaccaPR

FEBRUARY 10, 2015

Whether marketing software or kitchen appliances, brands tend to display unshakeable confidence in the conceit that no one could possibly know their industry/product better than [insert name of your brand here]. Swift’s online communication truly feels like a dialogue with fans. (Source: Papa John''s ). So is it time to "Shake It Off”?

Social Media 48

Social Media Marketing Media YouTube 48