5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. I didn’t get into the public relations and communications industry through a traditional career route.

Agency 90

Agency Energy Crisis Management Industry 90

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

Communications 78

Communications Policies Product Launch Reputation 78

Ronn Torossian

DECEMBER 4, 2020

The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The messages used in crisis communication are supposed to provide the employees with all the necessary knowledge for them to make the right decisions during that crisis.

Crisis Communications 195

Crisis Communications Crisis Communications Employee 195

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Our COVID-19 UK Public Relations report has kickstarted a series of industry conversations about what drives innovation in communication and professional services. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

JUNE 3, 2020

With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. The good news is that client companies have led the way and the agency community has made a commitment to reversing our lack of diversity.

Communications 253

Communications Construction Community Groups 253

Remote PR Jobs

SEPTEMBER 25, 2023

public relations industry, they make up only 30% of agency C-suite executives. For example, last September, after HP conducted a one-year media audit of its agency partners, CEO Antonio Lucio publicly admonished Edelman, ranked as the top public relations agency in the world, for lacking racial diversity and inclusion.

Agency 100

Agency How To Survey Employee 100

PR in High Definition

JANUARY 30, 2024

Company scandals and crises hit the headlines on an almost weekly, if not daily, basis. Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs. The same mindset, really, should apply to companies. The same mindset, really, should apply to companies.

Handbook 62

Handbook Crisis Company Reputation 62

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Here are three steps for effective crisis communications management: 1. Once someone at your company or agency partner (i.e. Empower your employees and advocates with information and let them know when to escalate to others.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

Agency 224

Agency Construction Fashion Pitching 224

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Empathy is essential.

Trends 186

Trends Communications Skype Employee 186

ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. As I proceeded in the interview process, I noticed more people in the company like me. It was refreshing and exciting and definitely influenced my decision to join the agency. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Sean is in conversation with Abbie Fink from partner agency HMA Public Relations. My parents supported tribal growth and success.

Company 64

Company Employee Community Healthcare 64

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Pay promptly.

How To 315

How To Employee Training Interviews 315

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As He recommended that companies communicate a consistent message to audiences, while also being sensitive to their situations.

Agency 117

Agency Crisis Communications Consumer 117

Solo PR Pro

OCTOBER 31, 2023

As a solo PR Pro, you have the freedom and flexibility to remain truly solo or scale your solo PR business by adding contractors or employees. Today, with more companies adopting remote work there are fewer barriers than in the past for solos that desire to grow a bigger agency without going the traditional brick and mortar route.

Agency 68

Agency Publicity Training Financial 68

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. Employees are in charge. But in 2022, employee engagement will be the new recruitment. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JUNE 8, 2021

It’s the interview where a candidate can show a company why they’d be an amazing addition to their team. . This is your opportunity to get to know a company better. With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? What is it about this company that sets it apart?

Interviews 296

Interviews Employee Agency Company 296

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. These types of things can throw a company into chaos,” said T. Don’t employ any tactics that fuel hysteria, and be mindful in all communications, avoiding subjective adjectives and alarming language.

Communications 212

Communications Employee Crisis Policies 212

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. That kind of cost-savings can drive a company into bankruptcy. Easy-peasy.

Agency 108

Agency Automotive Engineering Education 108

5W PR

DECEMBER 14, 2023

Rules: What Companies Need to Know The U.S. The new rules primarily affect publicly listed companies, but private and smaller firms will likely still feel the impact. With only a few days until the rules take effect, companies must move quickly and thoroughly to understand and prepare for the changes.

Company 78

Company Government Enterprise Exercises 78

Shift Communications

APRIL 26, 2023

By Sarah Babbitt, VP, Agency Marketing CEOs and top company executives have always been under a microscope. And people are split on how executives are doing with their internal communications strategy. And people are split on how executives are doing with their internal communications strategy. Generate energy.

Internal 78

Internal International Strategy Communications 78

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. PR, on the other hand, is typically part of either marketing or communications (though we know PR can help drive sales and support other business functions as well).

Reputation 333

Reputation Crisis Customer Service B2B 333

Konnect Agency

JUNE 22, 2023

When a crisis happens, it can be challenging to know what to do, and the pressure to determine what the next steps for the company are can be overwhelming if made on the spot. These messages should be clear, concise, and consistent across all communications channels. This includes employees, customers, shareholders, and the media.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The effect on employee health is still unclear, and the full business impact has only begun. Make a plan. Manage expectations.

Employee 374

Employee Viral Small Business Travel 374

Bianchi Biz Blog

MARCH 3, 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? Fire your director of communications and her team and we can save you a bundle. Those in-house employees have much deeper knowledge of your company than any outside agency will ever have.

Agency 88

Agency B2B Internal International 88

Solo PR Pro

AUGUST 15, 2023

The traditional work landscape is has experienced seismic shifts and that means great opportunities for communication professionals. While these shifts might seem challenging initially, they present invaluable opportunities for communication professionals, especially those who own their agencies. This is where you shine!

Communications 74

Communications Employee Trends Internal 74

Shift Communications

JANUARY 17, 2023

It has made communications strategy trickier — and more crucial — for organizations of all sizes and kinds. This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. Focus on performance communications.

Strategy 78

Strategy Communications Leadership Employee 78

Offleash

FEBRUARY 12, 2021

After 18 years as the founder and CEO of an agency I’ve loved more than anything except my family (and, OK, maybe the Grateful Dead), I’ve retired from tech PR. I’m going to deeply miss our 25 employees, whom I love dearly. The scores of high-tech B2B companies we’ve helped go public, get acquired, or succeed independently.

Agency 98

Agency Employee Travel B2B 98

Axia PR

JUNE 25, 2023

There are 7 ways CISOs can prepare their company for a cyber incident. It’s important to prepare for a cyberattack well in advance by communicating with your critical audiences –– board, leadership, management, employees, customers, industry, regulatory agencies, government, and other stakeholders.

Communications 62

Communications Government Survey Leadership 62

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. Most companies offer a fairly short onboarding.

How To 218

How To Employee Meeting Training 218

5W PR

DECEMBER 9, 2020

There has never been a more popular time for remote communications, especially for businesses. Throughout the worldwide pandemic, plenty of employees around the world have had to work from their homes to make sure they’re staying safe, and with all that work comes a lot of remote communications solutions.

Communications 88

Communications Employee Energy Local 88

Sword and the Script

JULY 13, 2021

Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications.

Communications 164

Communications Survey Education Leadership 164

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. Translation: Times are good to be an employee. Translation: Times are good to be a GOOD employee.

Training 60

Training Employee Company Analytics 60