Onclusive

MAY 10, 2017

In government, public relations specialists are sometimes called press secretaries and they are responsible for keeping the public informed (or perhaps uninformed ) about the activities of government officials and agencies. roughly 21 are PR professionals. In the end, working in PR can be as challenging as it is rewarding.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Lisa Zanchi.

Trends 142

Trends Industry Wikipedia How To 142

Shift Communications

NOVEMBER 24, 2014

The fourth spike was from Scott Monty joining the company , which is not a repeatable event, and thus we can’t count on it in the coming year or add it to our playbook. The post How to Use Analytics to Build Your 2015 Marketing Plan appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. We see this happening in the communications and PR industry. Data science faces an enormous labor shortage. Public relations will be impacted by data science in several ways.

Publicity 166

Publicity Analytics Data Advertising 166

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

AUGUST 8, 2016

If you’re a truly data-driven PR professional, you want to showcase your analytics chops in every new business/sales presentation. Most PR professionals run into a serious problem every time we go to use Google Analytics in a sales presentation: We’re showing someone else’s data. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Shift Communications

MARCH 17, 2015

Automated marketing technologies rely heavily on the mimicry of the masses in social spheres to measure efficacy and the resonance of company messages in the market. Data-driven PR does not equate with programmatic thinking. Data-Driven PR Marketing Technology Public Relations' There’s hope in that.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Shift Communications

NOVEMBER 7, 2014

The section ends with some great questions that will help your company find its way to measuring the right thing, not any thing. This chapter also speaks to the importance of being aligned with other departmental and company wide goals. Are you clear about where the points of attribution are for your company’s funnel?

Google 107

Google Measurement Data-Driven PR Marketing 107

Shift Communications

FEBRUARY 4, 2015

If you’re a security hardware provider, buying attitudes are changing internally at Fortune 500 companies and you need to understand how to reach and message to the CFO vs. the network admin. Your marketing department likely believes that it is making decisions using data in the best possible way.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Shift Communications

DECEMBER 4, 2017

Companies at their apogee today may find themselves at their perigee within months. The 2018 PR Mega-Trends. While companies may be publishing more of these than ever, their impact continues to lessen every year. PR Professionals Blindsided by Rich Media. Disruption of industry stalwarts is inevitable. Christopher S.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. It’s no secret that the PR industry has been changing rapidly for the better part of 10 years.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? Christopher S.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

NOVEMBER 13, 2017

Access : influencers guard themselves with agents, agencies of their own, and handlers, making working with them challenging in some cases. This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Christopher S.

How To 131

How To Conference Pitching Software 131

Shift Communications

OCTOBER 26, 2017

SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data? The CDO knows where all the data is and how it’s being used.

Strategy 109

Strategy Government Data Analysis 109

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. B2B tech companies have jumped in with both feet. Pharmaceutical companies. The Fortune 10.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

MARCH 12, 2018

No coverage at all is the worst possible outcome, because it says our company doesn’t matter. Our company isn’t in the game. Our company doesn’t even cross our potential customers’ minds. So, what measurable trait helps us determine the effectiveness of PR? What is branded non-negative search?

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

MARCH 11, 2015

It’s the age-old question…or the ‘PR-age’ old question that is. With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. How to measure the impact of our work? Julie Staadecker.

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 27, 2017

Companies slow down in America between Thanksgiving and New Year’s Day. Only sales professionals aiming to hit quota and publicly-traded companies seeking a strong quarter close go full throttle until December 31. As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. Christopher S.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

NOVEMBER 17, 2017

Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. How Does Predictive Analytics Apply to PR? What is Predictive Analytics?

eBook 104

eBook Analytics Data Software 104

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

Data 312

Data Communications Data-Driven PR Analytics 312

Shift Communications

JANUARY 28, 2019

A launch can be a great moment for a company. For some companies that can be easy. Here are a few things you can do to keep your company top-of-mind following a launch: Keep a steady media relations program. (Cue the crickets.). The harder part is maintaining that momentum after it’s come and gone. Senior Account Manager.

How To 89

How To Case Study Conference Web 89

Shift Communications

JUNE 12, 2017

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? When public relations works well, people know our company, our products, our services, and positively associate with them. PR Isn’t Sales. Why did our friend recommend a company to us?

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. The result is a comprehensive report of the most successful posts, calculated through quantitative and qualitative data. Owned content. The Application.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

APRIL 30, 2018

Below are a few other areas where Dr. Mittendorff sees potential for companies looking to make waves in the industry: AI, AI, AI. AI has huge potential in healthcare and is already leveraged in various degrees from helping physicians choose treatment plans, assisting in jobs or identifying notable data trends. Give Consumers Control.

Healthcare 68

Healthcare Data Exercises Consumer 68

Shift Communications

JUNE 25, 2018

If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time. Company goals can often remain the same and a radical change in topics and trends is not typical. This is when award-winning programs are born.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

AUGUST 2, 2017

Once you’ve begun reaching out to celebrity or influencer talent managers, determine if their clients actually like or use your company/product. Or, if you represent a clothing company, does the person you’re considering ever wear their clothes? But with thorough vetting – and a solid contract – you can set yourself up for success.

Consumer 92

Consumer Brand Branding Course 92

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. This is the most important (and most difficult) part of the package – a B2B company will rarely hook a reporter without it.

Media 100

Media Data B2B Pitching 100

Shift Communications

DECEMBER 21, 2018

Whether its coverage attained, backlinks acquired, the share of voice increasing, message resonance, or conversion rates, or a combination of all that your client or company has chosen to focus on, there are plenty of tools to analyze performance. Take note of these tools, metrics, and analysis tactics to measure your PR success for 2018.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. needs time to debrief his team, sharing anything and everything, from company history and team background to any prior media relationships or conflicts.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We public relations professionals, whether in house at a brand or at an agency, must take ownership of our audiences. What does the public relations industry have to look forward to in 2017? Christopher S.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Establish Client Goals First. Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

MARCH 7, 2016

Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses.

Google 60

Google B2C Analytics Data 60

Shift Communications

NOVEMBER 15, 2017

what words and terms they’re paying for) you can get a pretty good sense of where they’re taking their company and the media themes they’ll be pushing in 2018. If you aren’t sure what data-driven strategies to use when PR planning for 2018, drop us a line ! Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Shift Communications

OCTOBER 1, 2015

The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. Data can only get you so far – what tactic works for one company may be unsuccessful for another.

Big Data 60

Big Data Data Pinterest Storytelling 60

Shift Communications

NOVEMBER 16, 2015

The cardinal sin to a citizen analyst is deciding what you want to say first, then cherry picking facts and data to support your point of view. For example, an incurious marketer or communicator will simply ask the question, “when is the best time to tweet?” Disclosure: IBM Watson Analytics and Watson are trademarks of IBM.

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Data Viral Analytics Analysis 60