Sword and the Script

SEPTEMBER 20, 2016

The important lesson here is that context matters in content marketing. Studies show that people share things on social media simply because they feel it will make them look cool. To that end, the average citizen isn’t going to fact check or even apply critical thinking to the content they share.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

FEBRUARY 24, 2020

Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects.

B2B 88

B2B Journalism Case Study Storytelling 88

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

The Resolution Blog

JANUARY 8, 2018

What if what we know in marketing is holding us back? When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. It’s a case study of how SEO hugely increased traffic to the publication and how content strategy led this. Watch the recording now.

Tools 136

Tools Publicity SEO Measurement 136

PR 20/20

JANUARY 31, 2019

MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence. Featured sessions and speakers include: Become a Marketing AI Pioneer , Paul Roetzer, Founder and CEO, Marketing AI Institute. About MAICON.

Conference 77

Conference Case Study Marketing Analytics 77

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. This trails traditional stables including case studies, videos and white papers. Can your agency bring big ideas and execute? Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Check out this monster case study from AccessDirect.

Strategy 251

Strategy Case Study Instagram Print 251

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Influencer marketing. Website Content/Content Marketing.

Digital PR 62

Digital PR Strategy How To Marketing 62

Prohibition

FEBRUARY 24, 2023

Maintaining a steady flow of content Since evergreen content can be repurposed and reused monthly, quarterly or even yearly, there is less of a requirement to create new content on a regular basis – it really is the gift that keeps on giving!

Engineering 62

Engineering B2C Case Study Meeting 62

Contently - Strategy

MARCH 22, 2022

Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness. So it only makes sense to spread your content marketing efforts to support prospective customers in other stages of the acquisition cycle. But that’s not the only way to use it.

SEO 118

SEO Strategy Brand Branding 118

Sword and the Script

JULY 20, 2021

Customer case studies, testimonials and reviews. They Ask, You Answer content—answers to questions frequently heard in sales meetings. While your content marketing strategy is your primary lead nurturing strategy, it doesn’t do you much good unless it’s easy to find. Pricing information.

B2B 174

B2B Company Marketing SEO 174

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” This seems like a no-brainer to me, yet 70 percent of marketers lack a consistent or integrated content strategy. CONTENT STRATEGY AS A COMPETENCY. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Stuart Bruce

APRIL 16, 2015

The Marketing Leaders’ Masterclass has been put together by John McCambley and is being attended by some of the top PR and marketing professionals from across the north of England from companies such as Superdry, Asda, Morrisons, Irwin Mitchell, Premier Farnell, Cooperative Group, Shop Direct, Victoria Plumb, Wilko and Provident Financial.

Marketing 60

Marketing Case Study Conference Content Marketing 60

Polaris

DECEMBER 10, 2014

It’s a mix of PR, social media and content marketing news designed to help marketers stay up to date on trends and best practices. When I informed one of my marketing colleagues, Randy Milanovic , of the move, I was surprised to hear he was against it. I like the way Chris Brogan puts it in (what else?)

Blogging 183

Blogging Comparison eBook Case Study 183

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Video case study. Where TOFU videos can assume the form of narrative-driven films or comedic sketches, MOFU videos need to shift focus onto more educational/informative content. Q&A videos.

Video 95

Video How To Education YouTube 95

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Who Should Attend? Vice Presidents.

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

MARCH 27, 2018

Nine times out of ten, a story about how the world is ending will overwhelming draw more interest than a case study about how anyone can prevent the end of the world. 4 Big Media Trends that have Upended PR and Marketing. If it sounds amazingly similar to the concept of good content marketing , you’re right.

Media Relations 75

Media Relations Media Trade Shows Journalism 75

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. Proceed with Caution.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

PR 20/20

OCTOBER 30, 2018

MAICON will be packed with inspiring keynotes and breakout sessions, in which top authors, entrepreneurs, AI researchers, and marketing executives share case studies, methodologies, and technologies that make AI approachable and actionable. Topics covered will include: The Intelligently Automated Agency. Want to Speak?

Conference 45

Conference Marketing Case Study Hotels 45

Communications Conversations

FEBRUARY 2, 2016

Also read, if you have time: The Content Marketing Institute . Explanation: So yeah, The Content Strategist is a very self-serving blog. But, they also do a pretty good job of keeping their finger on the pulse of what’s happening in the content marketing world. And, that’s a shame.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Critical Mention

OCTOBER 11, 2019

For example, if a customer of yours writes an article about top PR agencies and mentions you in the copy, quote his or her mention of your brand in your next blog post. If you think they’ll be willing to share more positive information, contact them and work together to publish a case study.

Brand 81

Brand Branding Media Case Study 81

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Who Should Attend? Vice Presidents.

Conference 40

Conference Marketing Analytics Case Study 40

ZudePR

MAY 20, 2015

The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. There are 19 contributors (including me) and 40+ practical examples of tools used in public relations, content marketing and search engine optimisation (SEO). He blogs too. You can sign up for it here.

eBook 60

eBook Tools How To Case Study 60

Sword and the Script

MARCH 28, 2017

It works as an on-ramp for formal case studies too. It’s a classic example of why content marketing and public relations need each other. Is your PR agency bringing creative ideas to the table? With time and planning, this approach usually wins over a handful of referenceable customers. Talk to Us!

B2B 60

B2B Blogging How To Media 60

Sword and the Script

MAY 1, 2018

This is what I mean when I suggest you can’t run content marketing like a campaign, but you can run a campaign inside a content marketing program. Case studies, press releases, award applications, and related material will fall somewhere in between. It’s a bit like Newton’s First Law of Motion. Talk to Us

B2B 62

B2B Marketing Survey Study 62

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

PR 20/20

NOVEMBER 30, 2022

To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Have we created a content marketing editorial calendar that defines our strategy on content production and publishing? Performance.

Marketing 52

Marketing Technology Internal International 52

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

ZudePR

JUNE 10, 2015

When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. The My #PRstack ebook comprises 18 case studies by public relations practitioners explaining how they use online tools to help them get their work done.

eBook 68

eBook Engineering Tools Case Study 68

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 107

Content Marketing B2B Study Marketing 107

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

FEBRUARY 3, 2018

1) Content marketers as librarians . “If That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. They end up publishing way too much content in an attempt to maintain traffic. Small change, big impact.”.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Sword and the Script

OCTOBER 17, 2017

This one rule alone applies to a lawyer’s bio, LinkedIn profile, case studies, testimonials, website copy, ad copy, email marketing, among other things. As I mentioned above, lawyers are missing out on the opportunity to use the internet, specifically content marketing, to push leads (potential clients) down the funnel.

Marketing 68

Marketing Ethics Interviews Meeting 68