ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. YouGiveGoods makes online collection drives simple.

Company 156

Company Nonprofit Apparel Local 156

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike.

Marketing 107

Marketing Newspapers Print Local 107

Victorious PR

JULY 11, 2022

Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for. Your personal and professional branding came from somewhere: Your ‘Why.’ We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Real Estate 52

Real Estate Reputation Company Employee 52

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Cision

JULY 28, 2016

Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales.

Financial 52

Financial Social Media Banking Media 52

Shift Communications

DECEMBER 14, 2016

Some companies just aren’t ready to embark on a PR partnership, especially in the healthcare industry – a heavily regulated industry that can be difficult enough to navigate without adding public relations into the mix. The backbone to any public relations program isn’t the team working hard for you at the PR agency – it’s your company.

Publicity 60

Publicity Healthcare Case Study B2B 60

Shift Communications

SEPTEMBER 22, 2017

Don’t shy away from thought leadership. Whether you are among the new PR professionals or the communications veterans, doing so will allow you to build your personal brand, foster career growth, and establish brand recognition for your organization. Vice President, Healthcare Practice. Katie McGraw.

Local 79

Local Healthcare Community Training 79

Barokas

SEPTEMBER 12, 2018

Given my dad’s work history and passion for the people he befriended over the past 60 years, and because he’s my dad, I found it perfect to chat with him about my vision for the agency that has his last name on the door. I told my dad my goal was to continue growing the agency and extend our services into many new areas.

Agency 138

Agency Hotels Healthcare Enterprise 138

Melissa Agnes

FEBRUARY 1, 2017

What it means to “normalize emotions” – and leadership’s role and responsibility in doing so. Melissa Agnes is a crisis management strategist and keynote speaker who helps global brands and governments prevent and manage a wide range of issues and crises. President and co-founder of Agnes + Day Inc.,

Crisis Management 100

Crisis Management Crisis Government Healthcare 100

Scott Public Relations

NOVEMBER 16, 2018

Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. Katie McGraw.

Healthcare 60

Healthcare Trade Shows How To Conference 60

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

JANUARY 24, 2019

Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress. Like what you’ve read?

Publicity 45

Publicity Insurance Insurance Healthcare 45

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR.

Pitching 174

Pitching Journalism Video Advertising 174

Scott Public Relations

DECEMBER 13, 2018

Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. The goal of a PR campaign is to present your brand to a wider audience, and your website is often the best place to draw attention back to for representing your brand. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. As I was doing that, the agency was rapidly growing, and they needed someone to do marketing for the agency.

Marketing 65

Marketing Data Interviews Agency 65

Sword and the Script

FEBRUARY 4, 2017

Many brands attempt to begin stories with what when they ought to begin with why. She writes: “Want to know the real reason brands publish content with no value? She’s right and brands would do well to begin with what your audience wants to know rather than what you want to say. Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60

Sword and the Script

MAY 21, 2019

While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I In my previous experiences, I had not been exposed to women in positions of leadership. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR.

B2B 82

B2B Social Media Company Marketing 82

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter.

Sports 0

Sports Leadership Internal International 0

Ethical Voices

DECEMBER 12, 2022

How do brands balance their commitments to practical short-term issues versus long-term issues? Key findings from the 2022 Brands In Motion Study. I’ve spent the last 25 years of my career in corporate communication as an agency owner, and with WE Communications who acquired my business back in 2016. It absolutely is.

Ethics 73

Ethics Brand Branding Internal 73

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

For those just starting out in PR or seasoned pros, PR Daily News Feed newsletter gives a great overview on recent campaigns from brands, thought leadership articles on hot PR topics and often reposts of content from PR firms. . PR Daily News Feed. AdExchanger. Don’t all PR people want to Help A Reporter Out?

Retail 320

Retail Healthcare Crisis Management Social Media 320

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 81

Sports Agency Industry Creativity 81

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Scott Public Relations

JULY 12, 2019

Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 12, 2019

Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Landis PR

NOVEMBER 27, 2023

For the brands that have done it, it has paid off in spades because the Hispanic consumer is the most loyal in the world.” It might not be a brand that I would go for necessarily for other reasons, but if it’s done right, it gets me.” The company also recently launched a brand of women’s clothing that’s for all body types.

Industry 59

Industry Radio Community Consumer 59

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization. When done correctly, it can generate extensive media coverage and reinforce expertise or even leadership. . Branded content pays long-term dividends. — Media can have short memories.

How To 334

How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. The rise of Direct-to-Consumer brands was a big factor in the shift.

B2B 242

B2B B2C Software Consumer 242