MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. What’s a marketer to do? There’s always a creative solution.

Conference 62

Conference Trade Shows Brand Branding 62

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Trendspotting The New York Toy Fair is a hub of trend spotting , providing insights into the upcoming trends that will dominate the toy industry.

Internal 78

Internal International Retail Trade Shows 78

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

Trade Shows 88

Trade Shows Conference System Social Media 88

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. This pandemic has convinced companies they can’t just sell to someone who’s not prepared to buy – instead, B2B marketers are reorienting around customer needs to make their brands relevant. Buyers do not expect brands to shut down now. What’s a B2B marketer to do?

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Participating in a Trade Show.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

Mobile 76

Mobile Technology Automotive Trade Shows 76

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. What is Thought Leadership and How Can a PR Agency Help. we find it best to identify all the publications that the brand engages with most.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

OCTOBER 3, 2022

Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. CES remains a great venue for vehicle technology companies to show their stuff. And it appears the 2023 version, slated for Jan.

Automotive 130

Automotive Mobile Technology Hotels 130

5W PR

SEPTEMBER 13, 2018

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year.

Trends 94

Trends Trade Shows Community Instagram 94

Solo PR Pro

OCTOBER 16, 2018

The final quarter of the year is also an ideal time to look at areas where our clients should focus and the trends that may become go-to tactics in 2019. You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. It All Starts with a Plan.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Landis PR

JANUARY 3, 2022

This is why it is important to look at trends and look ahead to see what may come next for the PR industry. Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. I see two broad trends for 2022. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. To be successful in 2020 brands had to learn to meet their consumer where they were and adapt quickly to the changing media and new social trends. Consumers who now were spending double the time online consuming media compared to pre-COVID.

Marketing 52

Marketing Instagram Facebook Consumer 52

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. Bylined articles should always be a part of the content calendar, and are only one of the many tools that brands should be using in their visibility programs.

Trade Shows 88

Trade Shows Policies Writing Strategy 88

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Prepare before you pitch. Prioritize.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 81

Automotive Mobile Transportation Trade Shows 81

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Do keep up on trends. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. There are a variety of ways in which brands can drive growth, namely through content, engagement and investment. What fuels social media growth? Engagement. Investment.

Social Media 56

Social Media Marketing Media Trade Shows 56

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Shift Communications

FEBRUARY 17, 2015

One way to do that is to leverage industry data and/or data culled from your own organization and customers to tell a visual story that builds on or maps back to a key trending topic within your release. Another trending theme that will likely be a topic of discussion is cybersecurity. Well worthwhile, but arduous to say the least!

Healthcare 60

Healthcare Trade Shows How To Conference 60

Sword and the Script

DECEMBER 30, 2017

The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 6) 4 Big Media Trends that have Upended PR and Marketing. Similarly, digital trends have forced marketing and PR to change how they do things. But we can’t. Social alerts.

Blogging 74

Blogging B2B Content Marketing Trade Shows 74

Bianchi Biz Blog

DECEMBER 2, 2021

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. PR can help you build continuity in your overall brand awareness, positioning and relationship building with all the right people.

Automotive 69

Automotive Technology Engineering Trade Shows 69

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? We clinched the highly coveted Gold award for Best Regional PR Campaign , a category in which we faced stiff competition from strong, well-known brands with elaborate regional campaigns.

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

The Hoffman Agency

MAY 23, 2018

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? We clinched the highly coveted Gold award for Best Regional PR Campaign , a category in which we faced stiff competition from strong, well-known brands with elaborate regional campaigns.

Trade Shows 28

Trade Shows Conference Industry Internal 28

MaccaPR

OCTOBER 7, 2014

What’s more, we promised that rebuilding the effectiveness of your YouTube channel could be completed within 30 days for most brands – if you already followed our five previous prescriptions for healthy YouTube channels. What follows are five more cures for what’s ailing many most branded YouTube channels.

YouTube 61

YouTube Video SEO Trade Shows 61

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. Expand on hot button issues, recap key statistics or trends, or continue the narrative with new facts or tips.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48