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TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy

Melissa Agnes

Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. For starters, they’ve developed a Strategy Management Unit with a strong customer service component. Check out their website and blog. So cool and important!).

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Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking. Google Alerts is a free online service provided by Google.

Google 82
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Finding Keywords: The First Step to Blogging Success

Waxing UnLyrical

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. That’s a blog post for another day. Guest post by Sean McGinnis.

Blogging 111
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Digital and Omnichannel – More Important Than Ever

5W PR

As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. To get there, they had to score best practice adoption rates of at least 63% on the web, 72% on mobile, and 82% cross-channel. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories.

Retail 88
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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Check out our services.]. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. Did you know?

Company 148
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Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

Meaning the blogs that do the giveaways… do you approach them first, or after you’ve seen them mention the product? AB : We initially discover Chobaniacs by following along with the CHO (Chobani) chatter across all platforms listed above, as well as blogs. Image via Chobani Blog , used with permission.